2020417_艾瑞咨询_2019Q4中国在线教育市场数据发布报告（26页）.pdf
2019Q4&2020Q1e2 2020.4 iResearch I K12 2019 3200 74.6%21.3%K12 COVID-19/APP 2019 12 4.4 14%40%2019 12 APP APP APP SMS 2019 6 15.9 21.9 106.5%432.3%2019 51Talk 3 2020.4 iResearch I 4 1 2 3 4 COVID-19 1 2 3 1 2 1 24 2020.4 iResearch I COVID-19/-5 1 2 2012-2022e 2018-20196 2020.4 iResearch I2019 2019 3225.7 2019 3225.7 28.1%3 19-24%2019 K12 705.2 846.2 1010.4 1225.4 1565.4 2002.6 2517.6 3225.7 4003.8 4828.6 5753.1 20.0%19.4%21.3%27.7%27.9%25.7%28.1%24.1%20.6%19.1%2012 2013 2014 2015 2016 2017 2018 2019 2020e 2021e 2022e%2012-2022 7 2020.4 iResearch I2019 K12 80%K12 K12 2012 9%80/90 00/10 2020 K12 2019 K12 21.3%75%2022 K12 28%49.6%21.3%25.0%4.1%2019 K12 K12 8 2020.4 iResearch I3.0 2.9 3.4 3.6 3.6 3.6 3.2 3.1 3.8 4.0 4.1 3.9 3.7 3.6 4.1 4.1 4.1 4.2 3.9 3.9 4.2 4.2 4.2 4.4 65.7 61.4 79.1 85.0 87.3 81.5 72.1 72.8 87.3 102.4 110.1 103.3 97.8 114.2 149.7 148.4 147.7 151.9 140.7 135.8 152.0 152.9 155.0 159.7 0204060801001201401601802018012018022018032018042018052018062018072018082018092018102018112018122019012019022019032019042019052019062019072019082019092019102019112019122018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 2019Q3 2019Q4UserTracker-2018-2019 APP-2019 2019 12 APP 4.4 14.0%;159.7 54.6%UserTracker APP 2019 12 4.4 14.0%2019 14.1 APP 31.2%2019 12 APP 159.7 54.6%UserTracker 9 2020.4 iResearch I2019 2019 12 2019 12 2018 12 UserTracker UserTracker APP 2019 10-11 APP 5%12 15%APP 40%2019 12 54.6%54.0%39.9%41.6%55.3%46.0%49.1%40.5%32.8%22.4%25.2%23.2%18.3%22.8%25.9%20.2%14.1%13.1%14.7%24.1%24.9%10.7%5.0%3.4%14.0%88.9%53.2%59.3%74.5%59.6%53.4%48.2%33.7%18.5%35.4%40.9%38.8%48.9%86.1%89.3%74.6%69.2%86.5%95.2%86.6%74.1%49.3%40.7%54.6%2018012018022018032018042018052018062018072018082018092018102018112018122019012019022019032019042019052019062019072019082019092019102019112019122018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 2019Q3 2019Q4UserTracker-2018-2019 APP%10 2020.4 iResearch I2019 APP UserTracker 2019 2018 2019 12 APP 5.5/6.2/14%27%APP UserTracker 4.5 4.2 4.2 4.8 5.9 5.5 5.7 5.5 4.6 5.1 5.1 4.9 5.8 6.4 6.1 6.2 5.1 4.6 4.8 5.1 4.8 4.5 4.6 4.7 2018012018022018032018042018052018062018072018082018092018102018112018122019012019022019032019042019052019062019072019082019092019102019112019122018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 2019Q3 2019Q4UserTracker-2018-2019 APP 11 2020.4 iResearch I 2020.4 iResearch I UserTracker UserTracker 2019 APP TOP10 APP 2012 2019 UserTracker 2019 12 9485.2 5222.4 2019 1 2017 2019 12 2300 TOP5 APP 1 9485.2 5222.4 3025.9 2658.8 2310.2 2203.4 1935.9 1465.8 1166.6 1157.1 96.8%69.4%58.2%49.9%44.3%27.1%24.9%24.2%23.2%15.9%e UserTracker-2019 12 APP TOP10 UserTracker-2019 12 APP TOP10%12 1 2 2019 201913 2020.4 iResearch I 2000 2010 2015 2000 2010 2015/14 2020.4 iResearch ITo C To G To B/30000-40000 4000-4500 250-300 8-9%45-75%27-40%3000-3500 2000-3000 80-100 50-100 30-60 2-5 To C To G To B To C Customer To G Government To B Business To C To G To B=/2018 2019 To C To G To B 15 2020.4 iResearch ITo C To C To C To C 2000 2010 2015 AI 16 2020.4 iResearch ITo G To G To G To G/K12+26.7 22.8 1.27 4656.4 17367.3 4386.2 258.1 1154.4 250.7 1 70%-85%2 1 2/3-2018 21.47.84.0 63.241.94.1 2016 2017 2018 7.1 11.5 17.7%22.8%61.5%54.8%6.5 11.1 17.3%72.8%71.3%55.3%2016 2017 2018 3.2 4.9 7.9%42.2%56.2%59.5%3.8 5.0 8.0%20.8%33.7%59.3%17 2020.4 iResearch ITo B To B To B To B To B SaaS 1990 2000 2016 2020 2010/SaaS To B 18 2020.4 iResearch I2019 2019 51Talk 6 15.9 21.9 106.5%432.3%75%2019 12 31=1:6.9618 13.021.921.114.514.710.278.4%11.1%432.3%29.5%27.1%60.6%51Talk 2019 51Talk 2019 2019%19 2020.4 iResearch I2019 51Talk 2019 51Talk 51Talk 2019 Q4 K12 2019Q1 Q2 Q3 Q4-9,195.0-7,594.4-23,067.6-20,288.5-11,293.0-1,288.5-12,981.3-13,953.73,389.11,637.0190.217,446.3-6,333.9-3,238.4-529.8151.9-6,727.2-8,784.3-21,409.6-20,557.02019Q1 2019Q2 2019Q3 2019Q42019 51Talk 20 2020.4 iResearch I2019 51Talk 2019 51Talk 2019 Q4 51Talk 0%20.0%2.3%24.6%25.4%19.6%9.2%1.3%0.0%26.6%31.8%81.7%88.8%2019Q1 2019Q2 2019Q3 2019Q42019%51Talk%21 2020.4 iResearch I2019 K12 1 2019 3 28 9.31/2019 12 31 18.60/99.8%2 2019 8 9400 49%K12 K12 2020H1 5 31 3 2019 1 K12 8 COO 2020 1 K12 4 2019 3 144 4783.7 IPO 5.24%CEO 1 2019 6 6 10.5/ADS 2019 12 31 21.9/ADS 108.6%2 TOP10 2018 46.6%2019 1-9 40.5%2018 221 2019 470 3 22 2020.4 iResearch I2019 51Talk 1 2019 K12 51Talk 93.5%2 51Talk 2019Q4 2019Q2 51Talk 2019 10 25 17/ADS 2019 12 31 14.1/ADS 17.1%23 iResearch I Keep Learning 400-026-2099 24 iResearch I 25
