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2022322_艾瑞咨询_2022年移动应用趋势洞察白皮书(53页).pdf

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2022322_艾瑞咨询_2022年移动应用趋势洞察白皮书(53页).pdf

22 UserTracker 2022 2 2000 33 2021 AI Serverless HMS 60%AR 50%44 PC 50%2021 2021 25.5%10.3%2021 XR 3D AR/VR MR 55 1 2 366 27.231.335.839.232.7%34.0%36.3%38.6%2017 2018 2019 2020 GDP%0.71 0.96 1.21 1.28 1.55 20.8%20.3%21.4%12.5%21.20%2017 2018 2019 2020 2021%2020 39.2 GDP 38.6%2019 2.3 2021 1.55 20%2021 20 GDP 38.6%21 21.2%2017-2020 GDP 2017-2021 77 2 9 11 3 39 App App 6 8 2021 88 6 6 6 4 APP 5 7 2 12 12 2021 99 VR/AR AI AI AI AI AI AI AI Serverless CNCF Serverless Workflow Service Mesh Facebook Meta VR VR VR XR AI 1010 4000100002020Q1 2020Q2 2020Q3 2020Q4 2021Q1 2021Q2 2021Q3 2021Q42020-2021 APP APP APP mUserTracker-2020-2021 2021 20%UserTracker 21 1.29 30.7%21 1.26 62.4%21 1.01 22.5%1111 11 2021 11 5.26 2.7%UserTracker 10.9 11.3 11.1 11.0 5.3 5.1 5.3 5.4 2021Q1 2021Q2 2021Q3 2021Q4 mUserTracker-2021 11.06 2021 1.4%5.26 2021 2.7%1212 367 345 252 2019 2020 20212019-2021 APP 9502 16040 21072 2019 2020 20212019-2021 APP 2021 12 252 20 27%2021 2.1 31%1%UserTracker-27%+31%1%1313 450 540 1200 2100 3844 4320 2016 2017 2018 2019 2020 2021 2021 4320 12%56%2016-2021+12%2021+56%1414,14%,13%,12%,10%=,9%,8%,6%,28%2021 2021 40%2021 2020=0.2%5.4%5.0%3.9%=3.0%=2.8%2.6%1.9%1.6%1.0%=0.7%=0.5%=1515 1 2 31616 Serverless Gartner 2021 6 Serverless Serverless AppGallery Connect*Serverless 50%45%Serverless Serverless*HUAWEI AppGallery Connect HMS Serverless IaaS PaaSServerlessFaaS+BaaS Regionless Serverless Serverless Vendor Serverless 1717 Serverless/Serverless Serverless 1818 AI*N=1019 2022 1*HMS Core HMS HUAWEI Mobile Services AI AR 50%-60%AI 60%AI 65%59.6%*AR 51.3%()50.3%65.8%53.8%62.4%HMS Core*HMS Core AR Engine 3D HMS Core HMS Core HUAWEI HiCar HMS Core Network Kit HMS Core 1919 LTV ROI CPM Cost Per Mille CPT Cost Per Time CPC Cost Per Click CPA Cost Per Action CPD Cost PerDownload LTV Life Time Value CAC Customer Acquisition Cost ELTV expected LTV=*LTV CPM/CPT CPC CPA/CPD LTV/CAC ELTV/CAC 2020 2018 2021 CAGR 50%*1.2.CAGR 2018-2021 64.5%*12018 2021 CAGR*2TOP469.7%5.2%2021 21.7%2021 18.9%84%45.0%54.3%95.0%87.6%2018 2021 CAGR CAGR104.7%119.5%9.3%7.4%50.4%46.8%57.5%50.4%2121 5 60%*N=1082 2022 1 5*75.4%01 63.6%03 63.6%04 59.4%05 69.5%022222 XR XR XR VR AR 60%70%VR/AR VR/AR XR*N=925 2022 1 VR/AR VR Glass 6DOF 3 VR Pico Neo3 VR AR XR XR 3D VR/AR Engine VR 69.0%*NFT 68.8%AR(79.8%)VR(76.2%)XR 2323 20730.0 11907.7 9785.8 8418.9 5444.3 3200.1 3093.2 2537.2 2528.4 2466.3 24.8%10.9%8.6%7.3%15.5%3.5%21.8%3.4%4.4%2.0%(%)2021 2 1.2 2021 24.8%21.8%15.5%25.5%10.3%UserTracker mUserTracker-2021 TOP102424 1 2 32525 AI AI 2021 2626 39.8%39.6%42.4%41.9%43.7%44.0%45.5%45.0%98.7%90.9%92.8%90.9%94.6%91.7%94.4%95.5%2020Q1 2020Q2 2020Q3 2020Q4 2021Q1 2021Q2 2021Q3 2021Q4mUserTracker-2020-2021%53.5%34.8%4.2%7.5%17%2021 90%43%-45%2021 53.5%17%8%UserTracker UserTracker mUserTracker-2021%+17%+8%+3%2727 106 483 2021/IT%/46 188 39%/SIG GGV TV 29 210 43%10 61 13%21 24 5%106 483 100%2021 2828 66.0%62.1%60.7%54.9%Up MV KOL VR VR VR AR AR AR N=1619 2022 1 50%66%VR AR 19 30 SM 20+MV AR VR WaveVR 2929 66.1%60.4%55.2%51.3%48.2%0.3%AI-66.1%5.8 2021 HMS Core Audio Editor Kit Video Editor Kit Kit To B N=1619 2022 1 N=1070 2022 1 75.8%73.9%69.1%67.9%PC 63.9%57.7%44.0%VR/AR 39.8%91.8%5.8 0.8 3030 Z 2021 VR 2021 3131 80.3%13.3%2.4%1.5%0.6%1.9%QQ Soul mUserTracker-2021 27.0%25.7%25.2%25.0%24.0%24.1%23.3%23.5%89.4%88.5%89.1%89.6%89.3%88.6%88.9%89.6%2020Q1 2020Q2 2020Q3 2020Q4 2021Q1 2021Q2 2021Q3 2021Q4mUserTracker-2020-2021%6.2%5.6%3.4%UserTracker UserTracker%-6.2%+5.6%+3.4%3232 2021 31 35 2021 Z Z IT%13 6 17%Z Picopico SIG BAI 12 14 40%3 11 32%3 4 11%31 35 100%2021 3333 15%11%10%5%21%19%18%7%27%32%26%20%25 26-30 31-40 41 3%2-3%1-2%Z Z 11-25 63%Z 1 Facebook HorizonVR 11 QQ QQ 3D N=1574 2022 1 Facebook Horizon Home QQ 3D Facebook Horizon World Facebook Horizon Workroom 3434 53.7%50.7%48.9%47.8%0.1%53.7%50.7%2021 HMS Core 6 Network Kit AI N=1574 2022 1 Network Kit AR Engine 3535 2021 2021 3636 3704.6 2211.3 1775.1 1682.0 370.1 3.3%4.6%18.3%12.1%20.1%mUserTracker-2021 TOP5%B2C C2C 3.3%O2O 21 20.1%18.3%12.1%UserTracker UserTracker 61.8%29.1%4.4%4.7%mUserTracker-2021 3737 2021+IT%27 293 40%30 7.5 T11 1 C 26 90 12%18 71 10%16 275 38%87 729 100%2021 3838 61.4%58.2%56.3%51.2%51.2%47.9%0.2%AR/2021/61.4%58.2%/AR HMS Core AR Engine 3D AR N=1286 2022 1+/AR Ikea Place Snapchat AR 3939 2021 6%4040 11675 13096 13649 13620 2021Q1 2021Q2 2021Q3 2021Q4 70.6%54.9%52.2%50.3%49.7%44.0%1.3%21 6%70.6%UserTracker N=1202 2022 1+6%mUserTracker-2021 4141%15 61 71%O2O 1.77 RunningQuotient/A 3 10 6 7%6 2 3%5 17 19%36 86 100%89%52%+IT 2021 4242 N=849 2022 1 65.6%65.1%65.4%59.5%56.0%53.4%52.9%51.5%48.5%48.3%0.8%65.6%65.1%50%HMS Core Health Kit 4343 2021 13%7 4444 75.9%73.4%72.8%69.9%2021 13%70%75.9%UserTracker N=721 2022 1 19278 20767 18489 17269 2021Q1 2021Q2 2021Q3 2021Q4 mUserTracker-2021+13%4545 70.8%69.7%62.3%62.0%51.8%0.1%AR 70.8%HMS Core 70%N=1448 2022 1 4646 31%36%52%82%95%69%64%48%18%5%2018 2019 2020 2025e 2030e%62.2%58.7%54.9%53.8%50.0%0.4%2020 52%50%N=1020 2022 1 2018-2030 4747 68.6%63.4%61.0%52.5%50.4%48.7%2.4%60%N=1020 2022 1 4848 2021 flomo-Tik Tok SHEIN UC Browser Mini Step Counter Camera360 A AppLock iQIYI Video Fordeal Wonder Video IT WakeUp AI HarmonyOS 58 Soul TV 139 4949 2021/VR/VR Glass Reflex Unit 2 Audio Trip Airranger(6DoF)QQ X Pad HD QQ WPS Office zip TV 11 PDF XMind PC 5050:QQ 2 2021 5151 2002 3000 400-026-Contact Us 5252 5353

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