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2021811_艾瑞咨询_2021年中国白领人群消费及职场社交研究报告（45页）.pdf

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2021811_艾瑞咨询_2021年中国白领人群消费及职场社交研究报告（45页）.pdf

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10001-15000 15001-20000 20001-30000 30001 2021 2021 11578.6 68.3%8000 66.8%66.4%11578.6 112021.8 iResearch I N=1896 2021 5 iiClick 1000115000 14745.2 800110000 10568.8 50018000 9718.8 8772.2 2021 2.4%12.4%19.1%29.8%15.9%9.5%10.9%8.1%27.2%28.9%18.8%9.7%4.8%2.5%13.5%27.3%24.0%22.5%8.5%2.5%1.8%22.5%38.7%21.8%12.7%2.8%1.4%0.0%5000 5001-8000 8001-10000 10001-15000 15001-20000 20001-30000 30001 2021 13304.0 13000.0 12827.4 12130.5 12035.7 11962.7 11764.0 11605.3 11451.2 11274.3 11250.0 10837.2 10489.7 9670.9 9611.1/122021.8 iResearch I 32%95 95 22.4%90 N=1896 2021 5 iiClick 2021 54.2%52.7%49.6%44.3%44.0%37.1%36.8%35.1%34.4%32.0%29.8%27.6%26.6%22.5%22.4%22.0%21.9%12.3%95 TGI=12290 TGI=13095 TGI=120 TGI=/*100 TGI 132021.8 iResearch I 55.6%55.1%52.5%N=1896 2021 5 iiClick 2021 142021.8 iResearch I 20-60%42.4%43.4%6396.9 42.0%4441.0 42.2%41.3%4101.3 3630.3 N=1896 2021 5 iiClick 2021 7.0%41.2%38.3%10.6%2.9%20%20%-40%40%-60%60%-80%80%42.2%41.3%43.4%42.0%152021.8 iResearch I 85 90 95 3C N=1896 2021 5 iiClick 2021 43.3%40.0%31.1%30.6%28.2%25.5%25.4%21.4%20.5%19.6%17.5%17.1%14.8%14.2%8.0%/3C/90TGI=122 95 TGI=122 95TGI=1343C 95 TGI=113 85TGI=121 90TGI=148162021.8 iResearch I 3C 3C 3C 3C 80 95 95 95 3C 90 N=1896 2021 5 iiClick 51.4%41.5%36.6%33.2%31.5%29.7%27.4%26.5%24.6%23.8%19.0%13.4%12.6%12.6%2021 3C 80 TGI=11095 TGI=12390 TGI=11495 TGI=146172021.8 iResearch I 2021.8 iResearch I 3C N=1896 2021 5 iiClick N=1896 2021 5 iiClick 2021 2021 4.5%16.5%22.7%23.3%17.1%10.4%5.5%2000 2001-3000 3001-4000 4001-5000 5001-6000 6001-8000 8001 3 5 OPPO 30015000 33%5000 182021.8 iResearch I 2021.8 iResearch I 3C N=1896 2021 5 iiClick N=1896 2021 5 iiClick 2021 2021 4.7%14.3%16.5%14.5%14.7%9.3%8.3%7.6%10.1%4000 4001-5000 5001-6000 6001-7000 7001-8000 8001-9000 9001-10000 10001-12000 12001 5 8 50018000 10.1%12000 192021.8 iResearch I 2021.8 iResearch I SUV 80 70 95 SUV 70 SUV N=1896 2021 5 iiClick N=1896 2021 5 iiClick 2021 2021 41.6%34.9%33.5%32.5%29.8%26.5%22.3%22.3%18.8%18.0%18.0%17.8%17.6%30.6%28.8%14.0%10.3%4.7%4.3%2.6%2.4%0.8%SUV MPV70 TGI=15370 TGI=13495 TGI=13180 TGI=112202021.8 iResearch I 2021.8 iResearch I N=1896 2021 5 iiClick N=1896 2021 5 iiClick 2021 2021 5.5%19.0%24.1%29.7%15.8%5.5%10 10-15 15-20 20-30 30-50 50 20 30 20 30 21.3%30 212021.8 iResearch I 85 90 95 N=1896 2021 5 iiClick 2021 57.5%54.4%46.8%42.7%41.3%38.8%18.3%15.0%14.3%12.1%11.5%10.7%85 TGI=11090 TGI=10895TGI=12395 TGI=124222021.8 iResearch I 2021.8 iResearch I N=1896 2021 5 iiClick N=1896 2021 5 iiClick 2021 2021 9.3%12.1%13.7%14.5%12.6%11.4%8.4%4.7%4.2%2.5%2.3%4.4%500 501-1000 1001-2000 2001-3000 3001-4000 4001-5000 5001-6000 6001-7000 7001-8000 8001-9000 9001-10000 10001&SK-II 1 20003000 232021.8 iResearch I 2021.8 iResearch I 10-20 N=1896 2021 5 iiClick N=1896 2021 5 iiClick 2021 2021 65.6%51.3%50.6%28.2%21.3%14.0%12.3%3.5%6.9%9.7%20.9%23.1%21.8%8.5%5.6%1 1-3 3-5 5-10 10-20 20-50 50-100 100 242021.8 iResearch I 95 75 N=1896 2021 5 iiClick 2021/95 TGI=11395 TGI=12175 TGI=115252021.8 iResearch I 95 95 N=1896 2021 5 iiClick 2021 95 TGI=13395 TGI=110262021.8 iResearch I 1 95 1 3 95 1 3 95 95 1 2 3 N=1896 2021 5 iiClick 14.5%34.8%26.2%7.0%7.3%10.3%1 2 3 4 5 1 1 1 26.9%21.0%14.3%4.4%5.4%28.0%1 2 3 4 5 28.6%32.5%26.3%7.8%4.9%5000 5001-10000 10001-20000 20001-30000 30001 95 1 3 TGI=19295 1 3 TGI=14795 2 3 TGI=1522021 75.3%1 2 272021.8 iResearch I N=1896 2021 5 iiClick 2021 69.1%51.5%49.8%44.3%40.5%38.0%32.0%28292021.8 iResearch I 43%90 93%N=1896 2021 5 iiClick 2021+43%50%TGI=115 90 TGI=112302021.8 iResearch I N=1896 2021 5 iiClick 2021 93%92%90%89%88%81%312021.8 iResearch I 50%70 95 95 90 N=1896 2021 5 iiClick 2021 55%52%47%45%44%43%42%36%33%33%31%/70 TGI=12070TGI=11595 TGI=12090 TGI=11195 TGI=114322021.8 iResearch I 53%N=1896 2021 5 iiClick 2021 51.8%51.7%46.7%42.4%51.7%53.0%KTV 332021.8 iResearch I N=1896 2021 5 iiClick 2021 TOP351.9%50.5%49.0%62.9%59.6%50.6%56.9%56.2%54.2%9556.6%52.6%52.4%KTV 9053.6%52.5%52.1%85 55.6%50.0%47.7%80 KTV 75 70 KTV 95 85 80 90 75 70 342021.8 iResearch I N=1896 2021 5 iiClick 2021 50%49%48%46%44%44%43%41%40%352021.8 iResearch I 95 90 85 N=1896 2021 5 iiClick 2021 49.0%47.1%46.4%9548.2%46.6%46.1%9051.0%50.8%50.5%85 51.0%51.0%50.8%80 75 70 54.4%50.0%49.5%55.1%55.1%52.8%362021.8 iResearch I95/90 N=1896 2021 5 iiClick 2021 54.0%32.7%13.3%95 TGI=13090 TGI=11475 TGI=15070 TGI=118 90 95 75 70 37382021.8 iResearch I APP 2004 PC 2013 APP 2014 2018 2021 2004年2013 年2014年2015-2017 年2018年及以后 PC APP APP D 2 392021.8 iResearch I UserTracker 2020 7 APP 3157 59078 272602021 4 APP APP APP APP APP APP APP APP APP APP402021.8 iResearch I 2021 APP 412021.8 iResearch I 2021 24/IT/422021.8 iResearch I+()43 2002 3000 400-026-Contact Us 44

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