20201229_艾瑞咨询_2020年中国移动应用趋势洞察白皮书-开发与营销篇（26页）.pdf
20202 1 2 332020.12 iResearch I 42020.12 iResearch I React Native,Flutter UI 52020.12 iResearch I App 62020.12 iResearch I P u sh 123 72020.12 iResearch I 12;3 82020.12 iResearch I N=40 2020 9/85.0%70.0%52.5%42.5%17.5%92020.12 iResearch I 1+8+N IoT Serverless B C 2020 8 170 4.9102020.12 iResearch I AppGallery Connect AppGallery Connect AARRR AARRR Serveless AppGallery Connect 11 1 2 3122020.12 iResearch I 2020.12 iResearch I29.939.449.961.114.217.922.627.510.614.518.522.93.14.35.56.932.0%27.0%23.0%0204060801001201401601802002019 2020e 2021e 2022e 58%AppsFlyer 20%2022 1180 2019 150 2020 220 AppsFlyer 58%AppsFlyer AppsFlyer 2019 1 NOI AppsFlyer 10000 NOI 2 NOI 50&50%-85%15%2019-2022 59.0%43.0%36.0%51.0%65.0%48.0%42.0%58.0%0%10%20%30%40%50%60%70%2018%2019%2018-2019 10132020.12 iResearch I App App 1 2 142020.12 iResearch I:123123 152020.12 iResearch I 03 01 02 04 162020.12 iResearch I 172020.12 iResearch I ROI ROI N=40 2020 9 ROI ROI/ROI ROI 85%70%182020.12 iResearch I ROI ROI ROI 19 1 2 3202020.12 iResearch I 2020.12 iResearch I 2019 41 35.0 64.6%85%CNNIC,CNNIC,7.37.78.39.09.5 9.710.23337394143454801020304050602016 2017 2018 2019 2020e 2021e 2022e2016-2022 52.9%55.5%59.4%64.6%67.4%68.5%71.7%45.0%49.3%51.7%53.8%55.9%57.9%60.0%87.1%87.4%88.4%88.4%88.5%88.5%88.6%2016 2017 2018 2019 2020e 2021e 2022e2016-2022 212020.12 iResearch I 2020.12 iResearch I/2019 500/1 AppAnnie2019 30 16026732242151459869979867.0%20.5%30.8%22.1%16.3%16.9%14.2%2015 2016 2017 2018 2019e 2020e 2021e 2022e%2015-2022 1 2 3 4 5 Inshot Inc.6 7 8 9 10 iHandy2019 Top10222020.12 iResearch I 3 4 N=40 2020 9 50.0%67.5%40.0%35.0%47.5%32.5%27.5%40.0%32.5%232020.12 iResearch I HMS AppGallery GAPP GDPR CSA STAR ISO/IEC27001 ISO/IEC27018 ISO/IEC27701 ePrivacyseal HMS（HUAWEI AppGallery）HMS/24 Keep Learning 400-026-2099 25
