K12&20202 iResearch I34 iResearch I K12 2017 30%55 124 80%51.7%51%2020 100 300/3+3 5-8%2021 100 1205 iResearch I99%10%A6.N=918 2020 10 iClick gap 61.1%51.9%9.2%58.7%52.6%6.1%58.1%49.0%9.1%57.3%45.0%12.3%38.9%26.4%12.5%37.8%38.7%-0.9%36.6%31.2%5.4%31.6%45.5%-14.0%0.7%0.9%-0.2%2020 6 iResearch I95%94.6%46.6%45.3%44.3%40.8%30.6%A7.N=918 2020 10 iClick46.6%45.3%44.3%40.8%30.6%0.2%5.4%2020 94.6%7 iResearch I iResearch I 50.0%/34.3%32.2%49.2%46.9%41.2%A7-1.N=918 2020 10 iClick A7-2.N=918 2020 10 iClick 50.0%34.3%32.2%31.8%31.0%25.5%23.9%0.2%5.7%49.2%46.9%41.2%37.5%8.4%/2020 2020 8 iResearch I+/910 iResearch I 1836 200 20 90 21 2008 1836 20 60 20 90 2000 2008 2009-Marie Clay 70 1996 Iren Fountas Gay Su Pinnell 1997 Lauren Thornely Ross Mcllwrick 7-2009 5 14 7 11 iResearch I-12 iResearch I 2020 13 iResearch ILexile AR/GE GRL DRA Lexile AR/GE GRL DRA(Lexile)AR/GE(Grade Equivalent Level)GRL(Guided Reading Level)DRA(Developmental Reading Assessment)Metametircs-(Renaissance)Irene C.Fountas Gay SuPinnell-(Pearson)0-1700L(Lexile)2 26 A Z GRL A 1-80 2-5 6-12 5 36 word-list GRL Lexile 2020 14 iResearch I 2020/IT 15 iResearch I 2020 ER Framework 200-1300R ER 2001 4 APP 0-1500C GL 2 6 121617 iResearch I iResearch I 72.7%63.2%100%29.1%A1.N=918 2020 10 iClick A3.*N=918 2020 10 iClick 3.3%2.9%5.2%9.2%18.8%24.7%52.5%43.3%20.2%19.9%2020 72.7%63.2%2020 0.4%29.1%5 18 iResearch I iResearch Igap16.7%9.9%4.2%6.9%0.5%-6.7%-9.4%0.4%-0.2%66.3%3.78 48.8%3.47/A2.N=918 2020 10 iClick A5.N=918 2020 10 iClick 16.7%9.6%49.6%39.2%29.0%40.9%4.4%9.6%0.2%0.8%2020 2020 3.78 3.47 66.3%48.8%1 2 3 4 5 63.5%62.5%56.7%55.0%49.0%32.9%24.9%1.5%0.0%46.8%52.6%52.4%48.1%48.5%39.6%34.3%1.2%0.2%19 iResearch I 65.9%69.3%45.7%29.1%A8.A9.N=918 2020 10 iClick2020 49.8%45.3%69.3%2020 65.9%34.1%45.7%=65.9%*69.3%29.1%20 iResearch I iResearch I 58.4%/APP/QQ 43.2%38.5%37.3%A10.N=918 2020 10 iClick A11./N=918 2020 10 iClick 58.4%43.2%38.5%37.3%12.9%2020 48.0%40.4%38.1%37.0%36.1%27.8%25.2%21.8%18.5%17.0%0.2%5.8%/APP/QQ/2020/21 iResearch I-1.6 CEO 6 22 iResearch I 87.9%4.17 A12.N=918 2020 10 iClick29.6%58.3%11.4%0.5%0.1%2020 5 4 3 2 1 87.9%4.1723 iResearch I 84.4%4.11 A13./APP N=918 2020 10 iClick28.8%55.7%13.9%1.5%0.1%2020 5 4 3 2 1 84.4%4.1124 iResearch I87.9%91.0%88.5%85.7%86.0%2020 A8.A12.A13./APP N=918 2020 10 iClick65.9%76.6%71.5%60.2%54.3%2020 84.4%86.9%87.2%84.7%79.0%2020 base 918 244 235 196 24325 iResearch I65.9%83.6%72.1%73.9%76.5%64.1%68.0%75.7%62.9%2020 A8.A12.A13./APP N=918 2020 10 iClick*base 918 73 68 69 34 39 25 37 3587.9%94.5%86.8%92.8%88.2%89.7%88.0%86.5%91.4%2020 84.5%91.8%76.5%89.9%91.2%92.3%88.0%83.8%94.3%2020 26 iResearch I A8.A12.A13./APP N=918 2020 10 iClick65.9%66.8%67.8%66.8%61.7%52.9%1-3 4-6 2020 87.9%86.5%88.0%87.4%90.4%90.2%1-3 4-6 2020 84.5%79.8%85.5%87.4%80.9%90.2%1-3 4-6 2020 base 918 208 351 214 94 5127 iResearch I iResearch I12.6%57.3%28.9%0.8%0.4%69.9%57.3%12.6%28.9%45.2%43.9%42.5%A15.N=918 2020 10 iClick A16.N=918 2020 10 iClick 45.2%43.9%42.5%40.4%40.0%38.8%38.7%36.8%36.6%35.4%34.5%2020 2020 69.9%2829 iResearch I 5 K12 1-3 2-4 3-5 1.0-12.9 10 5 AI K12 12 10 2.7 30 iResearch I BL 0 9 10 7 6 8 9/1-9 BL=1.8 BL=2.3 BL=3.2 BL=4.3 BL=5.0 BL=6.7 BL=7.1 BL=8.9 BL=9.131 iResearch I,&SKU 32 iResearch I IT 33 Keep Learning 400-026-2099 34