2021228_艾瑞咨询_2021年中国新跨境出口B2B电商行业研究报告（53页）.pdf
B2B 202122021.2 iResearch I 2020 B2B B2B C B B2B 2020 B2B 3 1 B2B 2 B2B 2019 B2B 2.6 2020-2025 28.3%32021.2 iResearch I B B 1 2019 B2B 5391 2020-2025 27.0%2 3 4/5G 42021.2 iResearch I B2B B2B 5 1 B2B 2 B2B 3 4 562021.2 iResearch I 2021.2 iResearch I2 3 4 5 6 8 10 13 16 19 24 28 31 32 32 35 38 41 45 49 2016 2017 2018 2019 2020e2021e2022e2023e2024e2025e2016-2025 B2B 2016-2019 27%2020-2025 25%B2B 2019 B2B 3.7 74.1%C B C B B2B B B B2B B2B 1 1 1.9 2.4 2.9 3.7 4.5 5.7 7.4 9.4 11.7 13.9 82.5%78.2%75.9%74.1%72.8%72.1%72.2%72.6%72.9%73.4%2016 2017 2018 2019 2020e 2021e 2022e 2023e 2024e 2025e2016-2025 B2B B2B B2B%72021.2 iResearch I6001 997 813 209 160 145 145 30 26 4187 624 798 456 334 464 497 521 407 15.0%9.8%11.5%54.5%33.4%20.8%29.5%31.6%23.7%-1.3%4.9%5.9%14.6%7.8%13.7%7.7%11.8%12.8%2019 CAGR 2017-2019 CAGR 2017-2019 1 Statista 82021.2 iResearch I 2021.2 iResearch I 2020 50 2019 15%2020 8%0 2020 450%1873921449232422018 2019 20202018-2020 50 15%8%1.7 2.WPP&2020 BrandZ 50 92021.2 iResearch I B2B 2018.08 2018.09 2019.03 2019 2019.11 2020.03 2020.04 46 2020.05 2020.06 2020 75 10 B2B 5000 57 2020.09 2020 92 12 B2B B2B 2020 12 14 2020 12 14 48 49 102021.2 iResearch I 2021.2 iResearch I/2020 11 15 15 RCEP RCEP RCEP 2020 5 138 30 200 0 20 2013-2019 1.04 1.34 2019 1.90 9837.6 RCEP 90%RCEP RCEP112021.2 iResearch I 5G RFID/NB-loT/EPC 5G RFID 5G VR 01 02 03 04 05 5G 122021.2 iResearch I 2021.2 iResearch I0%6%22%33%30%10%1%0%4%20%32%30%11%1%0%1-20%21-40%41-60%61-80%81-100%2025 B2B%2020 B2B 1 Grand View Research 2020 3 Episerver 600 7 21 2020e 2027eB2B 2020-2027 B2B B2B B2BB Grand View Research B2B 2020 7 2020-2027 17.5%Episerver 2020 3 B2B 40%41%60%B2B B2B B2B 2020 B B B2B 132021.2 iResearch I 2021.2 iResearch I B2B2C Instagram Youtube Facebook 40%2020 B2B Statista SearchNode 2020 40%49%88.0%95.0%92.0%78.0%70.0%60.0%54.0%72.0%66.0%72.0%66.0%63.0%69.0%67.0%54.0%49.0%57.0%36.0%22.0%56.0%63.0%67.0%64.0%71.0%0%40%80%120%2020 14 1 B2B 2 B2B 3 4 5152021.2 iResearch IB2B/B2C B2BB2CB2B2C B2B2C Myyshop B2C B2B B2B2C B2B2C 162021.2 iResearch I VS 1.2.3.2021 2 7 16 00 2014 TTM 29.91 7188 2014 TTM 35.61 1512+2020 A TTM 86.48 106 1 2 3 4 5 6 7 N 2018 TTM 42.85 884 2007 A TTM 20.83 43 1997 TTM 79.13 16880 Shein TTM:500 2011 A TTM 9.4172021.2 iResearch I5.VS B2B B2B B2B 1.2.3.4.or+B2B 182021.2 iResearch I VS B2B 2.3.SKU4.B2B 1.192021.2 iResearch I B2B+1.2.3.4.+202021.2 iResearch I B2B 200 212021.2 iResearch I B2B eMarketer 2017 Q1 4.7%2019 Q1 9.1%Business insider 2020 12/AI AI AI AI ROI 222021.2 iResearch I B2B B B KOL B2B B-Offline Distributor-Influencer-Dropshipper-Online Distributor B B B 232021.2 iResearch I1494 5579 2020e 2025e B2B 2020 1494 2020-2025 30.1%SaaS MyyShop 1.2.1 Grand view research,2020&2025 242021.2 iResearch I B2B B2B B2B B2B sku 2 1252021.2 iResearch I B2B B2B/1234/B2B/262021.2 iResearch I+2004 B2B 2016 2004 B2B 1996/B2B B2C B2B 2020 272021.2 iResearch I 2021.2 iResearch I2019 B2B 2.6 2020-2025 28.3%2025B2B 11.2 2019 B2B 71.0%B2B B2B B B2B B2B 1.B2B 2.1 1.4 1.6 2.0 2.6 3.2 4.2 5.7 7.4 9.3 11.2 18.0%24.0%28.0%24.0%30.0%35.0%31.0%26.0%20.0%2016 2017 2018 2019 2020e 2021e 2022e 2023e 2024e 2025e B2B%80.0%75.9%73.4%71.0%68.9%68.6%69.4%70.5%71.2%71.8%20.0%24.1%26.6%29.0%31.1%31.4%30.6%29.5%28.8%28.2%2016 2017 2018 2019 2020e 2021e 2022e 2023e 2024e 2025e B2C%B2B%2016-2025 B2B B2C 2016-2025 B2B 282021.2 iResearch IB2B2019 B2B 0.32020 0.6 3-5 B2B 2025 B2B 4.7 B2B 2016-2025 B2B vs 92.8%91.9%90.8%90.0%80.0%75.0%72.0%67.0%62.5%58.0%7.2%8.1%9.2%10.0%20.0%25.0%28.0%33.0%37.5%42.0%2016 2017 2018 2019 2020e 2021e 2022e 2023e 2024e 2025e B2B%B2B%292021.2 iResearch I B2B B2B B2B2C B2B 30 1 B2B 2 B2B 3 4 5312021.2 iResearch I/&SaaS3PL/4PL/B2B ERP 322021.2 iResearch I2313 3048 3967 5391 7793 9312 12220 16819 21238 25791 218 304 428 621 1798 2713 3940 6805 9743 13317 31.8%30.2%35.9%44.5%19.5%31.2%37.6%26.3%21.4%39.2%41.0%45.1%189.7%50.9%45.2%72.7%43.2%36.7%2016 2017 2018 2019 2020e 2021e 2022e 2023e 2024e 2025e2016-2025 B2B B2B B2B%1 2019 B2B 5391 B2B 621 2020-2025 B2B 27.0%49.2%1.B2B 2.3.B2B/B2B B2B 332021.2 iResearch I 342021.2 iResearch I/ERP 352021.2 iResearch I BI 362021.2 iResearch I 372021.2 iResearch I/5G+B SaaS 38 1 B2B 2 B2B 3 4 5392021.2 iResearch I B2B B2B B2C 2B B2B+B2B2C 2B 2B 2C 2004 B2B B2B B2B2C402021.2 iResearch I 2020 12 31 SEO SimilarWeb SimilarWeb,1800 230 2000+01/28 65 20 02 100 ROI 25 SEO 47.4%03 90 10 110 04 17 160 AI 5 223 3600 412021.2 iResearch I MyyShop MyyShop SaaS MyyShop 2019 Dropshipping B SaaS MyyShopMyyShop SaaS 17 B AI SaaS31%25%23%22%15%12%31%Facebook eBay InstagramOthers78%6%5%4%6%DHgateAlibabaAmazonBusinessAliexpressOther422021.2 iResearch I B2B 1999 2010 B2B 1620040+2000 CRM 1688 LAZADA432021.2 iResearch I 2021.2 iResearch I 2010 2C 2016 C2C B2C 2020 GMV 618 GMV,220 220 150+51 51/38 38 18 10 2010 442021.2 iResearch I 2021.2 iResearch I Shopify ShopifyAdvanced ShopifyShopify Plus 9/Shopify LiteBasic Shopify 29/79/299/100 Shopify CapitalShopify PaymentsShopify Shipping Shopify Payments Shopify Fullfillment SFN Shopify SaaS Shopify2006/SaaS 5 SaaS Shopify Shopify Shopify 2019 59.3%1 154 263 411 611 784 99.5%71.2%56.2%48.7%93.6%2016 2017 2018 2019 2020Q1-Q32016-2019&2020 Shopify GMV)GMV GMV%452021.2 iResearch I2020 Wish%70%Core Marketplace)Product Boost Wish Product Boost Wish 2018 Logistics 74%8%18%46 1 B2B 2 B2B 3 4 5472021.2 iResearch I 482021.2 iResearch I eMarketer 2021 17.5%B2B B2B B2B B2B 492021.2 iResearch I 2021.2 iResearch I SaaS Shopify BigCommerce MyyShop)1.BigCommerce 2018 2015-2017 2.1 2 4 7 11 16 20 0.92 1.12 1.09 89.7%73.0%59.4%47.1%81.9%22.0%34.7%2015 2016 2017 2018 2019 2020Q1-Q32015-2019&2020 Shopify BigCommerce Shopify BigCommerce Shopify%BigCommerce%2020 B/KOL/KOC 502021.2 iResearch I 51 Keep Learning 400-026-2099 52
