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20181130_艾瑞咨询_2018年融屏时代下的媒体矩阵价值研究报告（62页）.pdf

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20181130_艾瑞咨询_2018年融屏时代下的媒体矩阵价值研究报告（62页）.pdf

2018 3602 360 360 360 1 PC+IoT 2 3 4 SMS 3 1360 2360 3360 4 5 64 1 2 ID 3 5 PC PC N=2000 2018 10 iClick 62.4%54.4%41.4%31.0%28.0%27.1%15.1%13.7%11.9%/PC 2018 6 PC PC Gartner 2017 PC 2018 PC PC PC PC PC Gartner N=2000 2018 10 iClick 40.0%37.8%34.0%33.3%32.3%31.1%25.3%3.4%PC PC PC 2018 PC 6256.96125.46700.57155.66168.66209.5-3.4%-4.7%-3.6%-2.0%-1.4%1.4%2017Q1 2017Q2 2017Q3 2017Q4 2018Q1 2018Q22017Q1-2018Q2 PC PC%7 PC PC PC CNNIC 42 2017 PC PC PC PC CNNIC 42 CNNIC 42 25.926.125.626.226.526.426.527.027.70.8%-1.9%2.3%1.1%-0.4%0.4%1.9%2.6%2014-2018%85.6%19.3%36.8%19.1%18.7%82.6%21.2%41.4%19.6%23.2%2017-2018 2017 12%2018 6%4.6%4.5%8 1 2 3 9 10 11 360 360 360 360 360 2018 TGI TGI=(/)*100 TGI N=2000 2018 10 iClick12 1360 2360 3360 4 5 613 14 I360 01PC+IoT PC 02 03 04 360+360 2018 360 15 I360 360 360 2018 360 16 I360PC+IoT 360 PC PC+IoT 2018 360 17 I360 360 7*24 8:00 10:00 12:00 14:00 18:00 16:00 wifi 7:00 9:00 11:00 13:00 17:00 15:00 21:0022:00360 2018 360 18 I360 360 360 360 360360 360 360 360 360 360 360 360 2018 360 19 I360 1 2 3 360 20 I360 360 360 360 360 360 360 360 21 360 360 518 TOP 1 518 2 4 3 360 6 518 1400+CTR 30%360 22 360 1 360 2 PC+39 PC+1100+/360 23 1360 2360 3360 4 5 624 25 2018.11 iResearch I360 360 PC 360 360 360 360 360 360 360 360 360 360 360 360360 3602018 360 26 360 iUserTracker 360 19%PC 360 68.8%360 360 iUserTracke.2018.6 40 PC 360 100%360 2018 9360 19.0%iUserTracker-2018 9 360 PC iUserTracker-2018 6 360 PC 27 360 PC iUserTracker 360 2345 8.4%hao123 7.9%PC 360 33.5%360 360 360 360 26.5%73.5%iUserTracker-2018 6 PC iUserTracker.2018.6 40 PC 360 100%iUserTracker-2018 6 360 PC 360 2345 8.4%360 hao123 7.9%iUserTracker-2018 6 360 2345 hao123PC 28 360 iUserTracker 360 15.2%QQ 10.0%PC 360 74.7%360 360 360 360 46.6%53.4%iUserTracker-2018 6 PC iUserTracker.2018.6 40 PC 360 100%iUserTracker-2018 6 360 PC iUserTracker-2018 6 360 QQ PC 360 15.2%360 QQ 10.0%29 360 360 iUserTracker 360 360 360 QQ 23.3%PC 360 95.8%360 78.4%360 360 360 360 360 360 360 iUserTracker.2018.6 40 PC 360 360 100%iUserTracker-2018 6 360 PC iUserTracker-2018 6 360 PC iUserTracker-2018 6 360 360 QQ PC 360 QQ 23.3%360+30 360 mUserTracker 360 52.3%56.8%360 PC 360 360 360 360 360 56.8%43.2%mUserTracker-2018 7 mUserTracker.2018.7 400 1 360 APP APP 100%mUserTracker-2018 7 360 31 360 mUserTracker 360 11.9%7.4%360 25.4%27.9%360 360 360 360 mUserTracker.2018.7 400 1 360 APP APP 100%360 27.9%72.1%mUserTracker-2018 7 mUserTracker-2018 7 360 mUserTracker-2018 7 360 360 11.9%360 7.4%32 1360 2360 3360 4 5 633 34 360 2018 36035 2018.11 iResearch I360 360 26-45 360 79.3%36-45 TGI 108.6 360 65.1%TGI 112.3 TGI=(/)*100 TGI N=1000 2018 10 iClick 0.1%11.3%53.4%25.9%7.4%1.9%18 19-25 26-35 36-45 46-55 55 2018 360 28.6%36.5%23.2%11.7%2018 360 TGI 108.6TGI 112.336 2018.11 iResearch I360 360 360 79.5%360 63%TGI 105.9/TGI 116 360/TGI=(/)*100 TGI N=1000 2018 10 iClick 33.8%29.5%26.9%6.6%2.6%0.7%/2018 360 TGI 105.94.6%5.2%15.9%17.9%70.50%68.70%8.40%7.50%0%20%40%60%80%100%360 2018 360/MBA/34.5%15.9%14.7%10.4%6.9%5.5%3.6%2.7%2.2%3.6%2018 360 37 360360 80%360 TGI TGI 107.6 TGI 113.9 70%360 TGI TGI=(/)*100 TGI N=1000 2018 10 iClick 74.5%15.1%9.0%1.0%0.4%2018 360 58.2%29.8%10.8%1.2%2018 360 TGI 107.6TGI 113.9TGI 120TGI 111.9TGI 10738 360 360 360 72.2%61.5%360 60.9%TGI=(/)*100 TGI N=1000 2018 10 iClick 67.0%52.7%52.0%49.9%49.0%48.8%45.0%43.3%38.5%38.1%35.4%29.2%23.5%23.5%18.1%16.8%/K/2018 360 72.2%61.5%60.9%59.5%59.2%54.7%53.9%51.5%50.1%/2018 360 TGI 113TGI 125TGI 123.839 360 74.7%360 74.1%360 TGI 98.7 107 360 TGI=(/)*100 TGI N=1000 2018 10 iClick 74.7%74.1%73.7%72.4%64.1%59.3%57.4%56.2%49.0%,2018 360TGI 98.7TGI 10740 2018.11 iResearch I360 360 360 71.3%69.8%67.2%TGI 110 360 360 50%360 TGI=(/)*100 TGI N=1000 2018 10 iClick 44.8%41.9%38.5%52.6%38.0%32.0%40.8%28.2%53.4%32.6%34.9%44.3%24.7%35.0%35.7%34.7%30.8%23.6%5.6%6.3%5.9%10.7%10.0%14.9%10.8%16.9%9.6%17.0%16.9%11.3%12.0%17.0%17.4%13.7%24.1%13.4%IT 2018 360 71.3%69.8%67.2%61.4%42.9%34.6%IT 2018 360 TGI 110.5TGI 112.5TGI 113.0TGI 113.6TGI 113.9TGI 115.041 360 360 65.8%70.3%63.6%360 TGI 114.8 119 TGI 360 TGI=(/)*100 TGI N=1000 2018 10 iClick 6.6%21.1%38.1%21.4%10.3%2.5%1 1 1 2018 360 70.3%63.6%55.9%55.4%49.4%43.4%36.8%1.5%/2018 360 TGI 114.8TGI 119TGI 96.342 360360 58.9%360 50%360 TGI 120.5 118.3 TGI=(/)*100 TGI N=1000 2018 10 iClick 66.8%58.9%53.1%51.6%50.4%45.5%24.6%24.4%23.0%17.3%20.30%20.80%5.60%18.80%10.60%12.20%2.90%3.10%3.40%2.30%/2018 360 71.2%56.7%42.1%39.5%39.0%36.4%31.2%24.2%18.6%15.5%15.1%2018 360 TGI 120.5TGI 118.3 43 360360 360 90%6.8%31.3%TGI=(/)*100 TGI N=1000 2018 10 iClick 31.3%29.1%26.0%13.6%2018 360 11.2%13.7%7.9%6.8%7.6%29.1%88.9%86.3%92.1%93.2%92.5%70.9%0%20%40%60%80%100%2018 360 TGI 110 44 360 1-3360 1-3 10-50 360 80%10-20 20-50 TGI 360 1-3 50%360 TGI=(/)*100 TGI N=1000 2018 10 iClick 2.0%13.1%51.0%29.9%2.7%1.3%5 5 510 10 1020 15 2050 50 5080 80 80 2018 360/TGI 110.2TGI 111.223.8%49.9%22.6%2.1%1.6%1 1 13 335 5 510 10 10 2018 360 45 360360 70%360 TGI 105.3 5 5-10 TGI 125.2 TGI=(/)*100 TGI N=1000 2018 10 iClick 9.9%22.8%41.4%17.9%4.8%3.2%3 3-6-1 1-3 3-5 5 2018 360 9.4%22.5%30.2%28.0%6.1%2.8%1.0%3000 3001-5000 5001-10000 1-3 3-5 5-10 10 2018 360 TGI 125.2TGI 113TGI 105.3 46 360 360 47.4%38.9%TGI 116.5 360 TGI 106 TGI=(/)*100 TGI N=1000 2018 10 iClick 38.9%27.2%20.3%8.5%5.1%App 2018 360 60.6%53.9%45.6%38.0%36.9%35.5%25.9%3.6%2018 360 TGI 106TGI 116.547 360/360 48.5%40.8%360 TGI 120.9 115.4 112.6 TGI=(/)*100 TGI N=1000 2018 10 iClick 48.5%40.8%39.4%34.6%33.5%31.5%28.9%26.0%25.3%25.1%22.6%21.7%/2018 360 TGI 120.9TGI 115.4TGI 112.648 360360 360 TGI 360 TGI 360 55%TGI=(/)*100 TGI N=1000 2018 10 iClick 48.0%46.4%40.7%38.6%38.1%37.5%37.5%35.1%33.7%31.4%21.6%20.8%19.9%19.2%IT/2018 360 55.0%54.5%43.5%30.3%30.1%6.0%/2018 360 TGI 100TGI 119.2TGI 116TGI 116.8TGI 10049 1360 2360 3360 4 5 650 2018 51 360 75%44.5%360 360 N=2000 2018 10 iClick 1 25.6%2 52.2%3 14.8%47.5%2018 360 44.5%55.5%2018 52 360 360/N=1000 2018 10 iClick 134.2 132.7 132.2 132.2 131.6 128.2 123.0 123.0 122.8 121.0/IT 2018 360 TGI TOP1050.1%47.2%39.7%2018 360 TOP3 53 360 360 TGI 360 360 39.3%38.7%360 N=1000 2018 10 iClick 141.0 134.3 133.8 125.6 125.3 123.8 122.5 121.4 119.2 119.2 118.4 2018 360 TGI 2018 360 TOP3 39.3%38.7%38.3%54 360 360 360 TGI 154.5 360 TOP3 360 N=1000 2018 10 iClick 154.5 118.8 118.0 115.9 115.6 114.4 113.3 113.2 112.6 112.2 2018 360 TGI TOP102018 360 TOP3 44.8%23.1%22.4%55 360 2018 360 4 5 84.3%360 5 TGI 124.9 TGI=(/)*100 TGI N=1000 2018 10 iClick 44.3%40.0%13.0%1.8%1.0%5 4 3 2 1 2018 360 TGI 124.9TGI 106.956 1360 2360 3360 4 5 657 2017 4 CMO CGO 58 59 360 CABD 60 Keep Learning 400-026-2099 61

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