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2018619_艾瑞咨询_2018年中国网红经济发展研究报告(36页).pdf

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2018619_艾瑞咨询_2018年中国网红经济发展研究报告(36页).pdf

2018 2 iResearch Inc IP MCN 2018 MCN MCN MCN MCN IP MCN MCN SMS31 1 2 344 iResearch Inc iResearch Inc 2018 10 51%100 23%2018 4 5.88 25%2017-2018 2017-2018 2018 2018 2017 2018 25%51%23%5 iResearch Inc 2018 2018 49.9%2018 5.4%14.3%17.3%27.6%35.3%15%7.9%19.3%6 iResearch Inc iResearch Inc 2018 80 54%90 31.8%2017 77.6%13%N=500 2018 6 2018 7.6%54.0%31.8%6.6%80 80 90 00 2018 5.5%16.9%63.0%12.8%1.8%7 iResearch Inc 8.8%6.9%6.5%6.4%5.3%5.1%4.4%4.3%3.6%3.5%2018%5 29.7%8 iResearch Inc 1594417+500 150 Hitomi 1149474+200 80 SAMA 9 iResearch Inc 2016 2017 19.048.7195.2415.6797.1156.3%301.0%113.0%91.8%2016 2017 2018e 2019e 2020e2016-2020%10 iResearch Inc 11 iResearch Inc 2018 12 iResearch Inc iResearch Inc 19.6%19.3%17.2%14.2%11.3%7.0%6.1%5.3%277453.2676.6893.81120.9215.9%63.6%49.3%32.1%25.4%2016 2017 2018e 2019e 2020e2016-2020%2014 2017 453.2 63.6%2020 1120.9 25.4%38.4%N=500 2018 6 2018 13 iResearch Inc iResearch Inc 70.7%9.5%10.8%2.0%2.0%53.1%350.8%194.3%95.3%199.4%2018 4 GMV 62%GMV 70%GMV 55%GMV 500%759%661.7%509%GMV 2%GMV 2%55.2%13.2%13.2%6.3%4.1%2.5%2.1%95.3%100.1%82.1%759.3%661.7%208.7%509.9%14 iResearch Inc 2Lorem ipsum 1Lorem ipsum 275 2017 230 44 24 20 1400 V+15 iResearch Inc iResearch Inc 1.3%2.3%11.7%23.1%57.5%76.92%408.70%97.44%148.92%2013 2014 2015 2016 2017%2018 N=500 2018 6 57.53%2013-2017 16 iResearch Inc iResearch Inc 1.2%10.1%24.2%18.4%20.0%19.3%6.8%6-12 13-18 19-22 23-25 26-29 30-3940%19.9%22.3%22.6%31.1%2.1%1.9%2018 2018 2018 5 61.4%2017 53%54%1%80 90 80%2018 17 iResearch Inc 2018 23.4%4.2%3.2%0.3%12.6%10.2%6.8%6.7%6.4%6.0%5.7%4.2%3.5%3.2%2018%181 1 2 3419 iResearch Inc MCN 2018 MCN 20 iResearch Inc MCN MCN MCN 2018 MCN MCN 21 iResearch Inc MCN MCN Multi-channel Networks Youtube MCN MCN MCN MCN MCN MCN MCN 22 iResearch Inc MCN2018 MCN/IP MCN MCN MCN show 23 iResearch Inc MCN MCN MCN MCN MCN MCN MCN MCN MCN MCN 24 iResearch Inc 84690.3101.8107.9115.7475.0%96.3%12.7%6.0%7.2%2015 2016 2017 2018e 2019e 2020e2015-2020 MCN%MCN MCN MCN MCN 2016 2017 MCN MCN IP IP IP MCN25 iResearch Inc iResearch Inc 20.4 300 MCN MCN MCN MCN MCN IP 2018 MCN IP MCN 70%26 iResearch Inc MCN MCN MCN MCN MCN IT 3000 1250 200 1000 400 2017 MCN 27 iResearch Inc iResearch Inc MCN MCN MCN MCN MCN MCN MCN MCN MCN+MCN TVC MCN MCN 28 iResearch Inc MCN 2018 MCN 1917 269%53 MCN MCN MCN 52019172017 2018 2017-2018 MCN MCN 269%291 1 2 3430 iResearch Inc“”MCN 31 iResearch Inc IP 6 350 3.5 1500 AI 5 3000 15 2016-2017 2017 7000 32 iResearch Inc iResearch Inc MCN MCN MCN MCN MCN MCN 93%MCN MCN N=500 2018 6 25.07%19.12%16.47%12.17%26.26%0.91%2018 MCN 91%93%2017 2018 2017-2018 MCN MCN%33 iResearch Inc iResearch Inc Miss BILIBILI 6.5 Miss 940 757 N=500 2018 6 2018 Miss 9.38%28.13%29.43%33.07%1-2 3-5 6-10 10%941.9757.890.216.2BILIBILI 34 Keep Learning 400-026-2099 35

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