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20181022_艾瑞咨询_2018年Q2中国互联网流量季度监测报告（67页）.pdf

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20181022_艾瑞咨询_2018年Q2中国互联网流量季度监测报告（67页）.pdf

2018 Q22 iResearch I 1 APP 81.8%46.8%1 APP PC 40 PC 2018 6 34.23 2.64 3 28.5 0.8 2018 6 13 58%90 95 2018Q2 44.2 APP 8.1 APP-93.1%WIFI Android APP 2.66 IOS APP 3.2 APP 30 6 45%APP 90.7 APP 11.6 PC 76%6 8.5 3 1 23 4 52018Q2 64 iResearch I 2018 6 13 2017 9.5%mUserTracker.2018.6 400 1 mUserTracker-2017 1-2018 6 10.6 10.7 10.8 10.9 11.1 11.2 11.4 11.5 11.5 11.6 11.7 11.9 12.2 12.5 12.7 12.8 13.0 13.1 0.2%0.4%1.1%1.5%1.5%1.4%1.1%0.7%0.7%0.8%0.8%1.9%2.3%2.2%1.6%1.1%1.0%0.9%2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5%5 iResearch I 2018 6 TOP3 2017 4 10 2017 5 10 2017 7 2018 1 mUserTracker.2018.6 400 1 mUserTracker-2017 1-2018 6-TOP32017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5 2017.410.07 2017.510.16 2017.510.066 iResearch I 11.6 1.99 TOP10 APP APP 80.1%2.5 APP mUserTracker.2018.6 400 1 mUserTracker-2017 6&2018 6 APP TOP104.74.74.95.55.66.26.57.37.711.62.73.24.53.83.14.14.66.25.89.6 2017.6 2018.6 80.1%7 iResearch I APP APP 1 APP2018 6 10.7 APP 55%mUserTracker.2018.6 400 1 mUserTracker-2017 6&2018 6 APP TOP1018.919.321.728.532.343.357.862.664.190.712.218.523.227.726.432.661.860.769.389.2 2017.6 2018.6 55.2%10.78 iResearch I APP 100-500 APP APP 2018 Q2 APP 100-500 5 APP 106 21 mUserTracker.2018.6 400 1 mUserTracker-2017 Q2&2018Q2 APP 728 930 188 226 173 220 85 106 2017Q2 2018Q2100-500 500-1000 1000-5000 50009 iResearch I5+APP APP 10 2018 6 3 APP 59 5+APP 10+mUserTracker.2018.6 400 1 mUserTracker-2018 6 1 APP 27 13 7 3 5 3 1 1-2 2-3 3-4 4-5 5-6 6-10 10 APP10 1 23 4 52018Q2 611 iResearch I iResearch I 58%35 79%90 95 mUserTracker.2018.6 400 1 mUserTracker-2018Q2 27.3%26.6%25.0%15.0%6.0%2018Q20-24 25-30 31-35 36-40 40+mUserTracker-2018Q2 57.9%42.1%2018Q2 mUserTracker.2018.6 400 112 iResearch I 2018 6 TOP15 75%2018 6 6 mUserTracker.2018.6 400 1 mUserTracker-2017 6&2018 6 TOP15 3.1%3.1%3.3%3.4%3.5%3.7%3.8%4.1%4.2%4.5%4.7%6.1%6.4%8.6%12.2%2018 6%3.1%3.1%3.4%3.4%3.5%3.7%3.9%4.1%4.3%4.6%4.7%6.2%6.4%8.6%12.3%2017 6%13 iResearch I 2018Q2 Android 9.5 72.43%2017Q2 1.3 17.2%2018Q2 IOS 3.6 27.57%2017Q2 4700 Android Android IOS mUserTracker.2018.6 400 1 mUserTracker-2017Q1-2018Q2 72.07%72.13%72.20%72.28%72.35%72.43%27.93%27.87%27.80%27.72%27.65%27.57%2017Q12017Q22017Q32017Q42018Q12018Q2Android IOS14 iResearch I APP 45%2018 6 APP 30 6 45%2018 4 APP APP mUserTracker.2018.6 400 1 mUserTracker-2017 1-2018 6 APP20.7 30.0 1517192123252729312017.12017.22017.32017.42017.52017.62017.72017.82017.92017.102017.112017.122018.12018.22018.32018.42018.52018.6 45%15 iResearch I APP APP 3.22 2018 6 3.22 2017 6 0.45 mUserTracker.2018.6 400 1 mUserTracker-2017 1-2018 6 APP2.77 3.22 2342017.12017.22017.32017.42017.52017.62017.72017.82017.92017.102017.112017.122018.12018.22018.32018.42018.52018.616 iResearch I iResearch I APP 24 2018 6 APP 3.51 18.7%APP 3 14.4%2018 6 31-35 24 mUserTracker.2018.6 400 1 mUserTracker.2018.6 400 1 mUserTracker-2017 6&2018 6 APP mUserTracker-2017 6&2018 6 APP 2.633.012.96 3.51 2017.6 2018.6 2.733.212.953.362.983.442.462.872.142.512017.6 2018.624 25-30 31-35 36-40 4017 1 23 4 52018Q2 618 iResearch I 2018 6 APP 10 2018 6 APP 10 6 14%mUserTracker.2018.6 400 1 mUserTracker-2017 6&2018 6 APP 8.9 10.2 2017.6 2018.619 iResearch I Android 8%2018 6 Android APP 2.66 8%mUserTracker.2018.6 400 1 mUserTracker-2018 6 APP 2.66 1.63 1.55 1.44 1.43 1.38 1.38 1.38 1.25 1.10 1.01 0.50 0.49 0.43 0.35 9.18%-8.05%39.48%31.20%35.64%9.99%8.54%20.89%15.81%33.44%6.53%32.59%45.02%65.09%18.07%VIVO OPPO 360 VIVO OPPO PP%20 iResearch I-87.5%2018 6+8.8 74.0%26.0%87.5%12.5%6.5 5 5 StoreTracker.2018.6 50+Android StoreTracker-2018 6-88157.6 65278.7 57121.8 74.0%87.5%0.3%-0.3%-1.9%21 iResearch I-WIFI-93.1%wifi WIFI APP-90%-86.8%StoreTracker.2018.6 50+Android StoreTracker-2018Q2-TOP10 84.2%84.4%85.3%86.2%86.2%86.4%86.6%86.8%88.4%93.1%MOBA WiFi-%22 iResearch I APP2018 Q2 44.2 APP APP38.8%41-60 APP 44.2 APP 2.15 APP 2 10.6%2.0%2.7%9.7%18.8%20.0%15.0%9.4%11.9%10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81 APP StoreTracker-2018Q2 APP 44.2 APP 1 2.152 1.713 1.704 1.195 1.19 APP TOP5 StoreTracker.2018.6 50+Android 23 iResearch I StoreTracker.2018.6 50+Android APP2018 Q2 8.1 APP BUG APP 2018Q2 APP 8.1 2018Q2 22.1%1 APP 8 15 APP StoreTracker-2018Q2 APP 8.1 APP TOP5 APP 1 0.522 0.463 0.404 0.395 0.3822.1%12.6%21.1%18.0%10.3%6.3%3.8%5.8%1 2 3-5 6-10 11-15 16-20 21-25 26 APP24 1 23 4 52018Q2 625 iResearch I PC PC PC PC 2018 6 6.6%2017 93.6%86.3%iUserTracker.2018.6 40 4.71 4.85 4.85 4.83 4.85 4.75 4.74 4.77 4.74 4.57 4.60 4.59 4.62 4.45 4.56 4.48 4.46 4.44 93.61%92.24%91.95%91.62%91.64%89.76%89.36%89.89%89.46%89.47%86.85%86.66%87.80%88.98%87.29%86.46%86.23%86.27%2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5%iUserTracker-2017 1-2018 6 PC 26 iResearch I PC PC 2018 6 APP 10.72 82%mUserTracker.2018.6 400 1 mUserTracker-2017 1-2018 6 8.68 8.90 8.95 9.23 9.36 9.47 9.76 9.71 9.42 9.61 9.83 10.00 10.15 10.36 10.43 10.61 10.59 10.73 81.81%83.57%83.16%84.46%84.38%84.20%85.81%84.78%81.64%82.61%83.81%83.73%83.05%82.95%82.20%82.69%81.74%82.09%2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5%27 iResearch I iResearch I 2018 6 PC 54.8%1 APP 56.2%iUserTracker.2012.6 40 mUserTracker.2018.6 400 1 iUserTracker-2017 6&2018 6-PC mUserTracker-2017 6&2018 6-53.5%54.8%46.5%45.2%2017.6 2018.6 55.1%56.2%44.9%43.8%2017.6 2018.6 28 iResearch I iResearch I PC PC PC PC 40 PC 1 iUserTracker.2012.6 40 mUserTracker.2018.6 400 1 iUserTracker-2017 6&2018 6-PC mUserTracker-2017 6&2018 6-37.9%37.1%21.1%21.3%16.6%16.5%12.9%12.6%11.4%12.5%2017.6 2018.624 25-30 31-35 36-40 4026.2%26.2%28.4%28.9%26.4%26.8%14.2%13.6%4.9%4.5%2017.6 2018.624 25-30 31-35 36-40 4029 iResearch I 2 BAT 2018 6 51.6%2017 6 mUserTracker 2 2018 1 4 5 2018 2 10%mUserTracker.2018.6 400 1 mUserTracker-2017 1-2018 6 1.59 1.62 1.63 1.63 1.67 2.47 2.98 3.34 3.58 3.88 4.32 4.62 5.69 6.22 6.42 6.39 6.50 6.75 14.94%15.21%15.11%14.88%15.01%21.97%26.17%29.19%31.05%33.35%36.82%38.72%46.55%49.82%50.62%49.83%50.22%51.60%2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5%9.3%30 iResearch I 2018 6 4 84%mUserTracker.2018.6 400 1 mUserTracker-2017 1-2018 6 APP 2.17 4.00 01122334452017.12017.22017.32017.42017.52017.62017.72017.82017.92017.102017.112017.122018.12018.22018.32018.42018.52018.6 84%31 iResearch I 2018 6 34.23 6 2.64 3 mUserTracker.2018.6 400 1 mUserTracker-2017 1-2018 6 APP 31.59 34.23 05101520253035402017.12017.22017.32017.42017.52017.62017.72017.82017.92017.102017.112017.122018.12018.22018.32018.42018.52018.6 1.2.VUE32 iResearch I 1-2 APP APP 46.8%1 APP 30.2%2 APP StoreTracker.2018.6 50+Android StoreTracker-2018Q2 APP 0.5%8.6%13.9%30.2%46.8%7 4-6 3 2 1%33 iResearch I 2018 6 3 2018 1 2017 mUserTracker.2018.6 400 1 mUserTracker-2017 1-2018 6 1.70 1.68 1.63 1.62 1.71 2.45 2.69 2.86 2.94 3.16 3.27 3.39 2.61 2.71 2.56 2.63 2.64 3.05 15.97%15.75%15.18%14.86%15.45%21.81%23.62%24.98%25.47%27.21%27.86%28.37%21.38%21.69%20.16%20.53%20.41%23.31%2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5%34 iResearch I iResearch I 80 6:4 80 24 mUserTracker.2018.6 400 1 mUserTracker.2018.6 400 1 mUserTracker-2017 6&2018 6 mUserTracker-2017 6&2018 6 59.2%59.7%40.8%40.3%2017.6 2018.6 25.4%25.9%31.4%31.1%27.4%27.1%12.1%12.0%3.8%3.8%2017.6 2018.624 25-30 31-35 36-40 4035 iResearch I 12-13 18 21-22 mUserTracker.2018.6 400 1 mUserTracker-2018 Q2 24 13.7%21.2%0%5%10%15%20%25%36 iResearch I 60%2018 6 8 60%mUserTracker.2018.6 400 1 mUserTracker-2017 1-2018 6 5.00 4.87 6.25 6.45 6.67 6.75 6.78 7.18 7.18 7.29 7.62 7.65 7.83 7.90 7.82 7.89 7.97 7.94 47.16%45.73%58.01%59.04%60.10%60.02%59.61%62.72%62.19%62.72%65.01%64.03%64.07%63.23%61.66%61.50%61.53%60.77%2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5%37 iResearch I iResearch I 35 55.6%8 35 36 30 mUserTracker.2018.6 400 1 mUserTracker.2018.6 400 1 mUserTracker-2017 6&2018 6 mUserTracker-2017 6&2018 6 54.9%55.6%45.1%44.4%2017.6 2018.6 28.9%29.1%29.5%29.7%24.9%24.8%12.3%12.1%4.4%4.2%2017.6 2018.624 25-30 31-35 36-40 4038 iResearch I8 1 APP APP 81.82%1 APP StoreTracker.2018.6 50+Android StoreTracker-2018Q2 APP 0.6%2.4%15.2%81.8%4 3 2 1%39 iResearch I 20-21 9 12-13 20-21 9 5 mUserTracker.2018.6 400 1 mUserTracker-2018 Q2 24 10.4%12.0%15.2%12.0%0%2%4%6%8%10%12%14%16%40 iResearch I PC 76%2018 6 PC 4 76.4%PC 2018 6 2017 6 5%618 PC iUserTracker-2017 1-2018 6 PC 3.63 3.78 3.91 3.87 3.97 4.14 3.97 4.10 4.03 4.15 4.22 3.96 3.97 3.44 3.94 3.75 3.84 3.93 72.04%71.77%74.05%73.39%75.04%78.16%74.84%77.39%76.03%81.24%79.61%74.85%75.29%68.84%75.35%72.37%74.21%76.37%2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5%iUserTracker.2012.6 40 APP 1 41 iResearch I 6 8.5 39%2017 1 5.3 2018 6 8.5 62%2017 11 2018 6 mUserTracker-2017 1-2018 6 mUserTracker.2018.6 400 1 APP 1 5.26 5.41 5.56 5.69 5.90 6.16 6.64 7.33 7.42 7.75 8.35 7.93 7.79 7.31 7.97 8.17 8.23 8.54 49.56%50.74%51.64%52.10%53.17%54.80%58.36%63.99%64.26%66.66%71.20%66.39%63.77%58.57%62.78%63.69%63.53%65.31%2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5%42 iResearch I iResearch IAPP 35 2018 Q2 APP 35 25-35 mUserTracker.2018.6 400 1 APP 1 mUserTracker.2018.6 400 1 APP 1 mUserTracker-2018 Q2 APP mUserTracker-2018 Q2 APP 25.7%27.3%26.0%15.2%5.8%24 25-30 31-35 36-40 40%11.9%24.4%22.0%20.1%13.6%8.1%43 iResearch I 11 6181.2014 2018 618 11 2015 618 2014 2017 2.11 618 iUserTracker-2014 2018 PC iUserTracker.2012.6 40 APP 1 40.4%43.8%45.4%49.8%35.4%34.8%37.0%39.9%40.4%2014 2015 2016 2017 2018 6 1-20 11 1-1144 iResearch I 11 618 2018 618 2017 6 2018 11 30%mUserTracker-2017 2018 mUserTracker.2018.6 400 1 APP 1 24.1%16.8%22.4%2017 2018 6 1-20 11 1-1145 iResearch I 2017 7 1.3 1.4 10%mUserTracker-2017 1-2018 6 1.10 1.13 1.13 1.16 1.23 1.18 1.34 1.33 1.33 1.35 1.37 1.44 1.34 1.35 1.32 1.34 1.35 1.43 10.34%10.59%10.53%10.59%11.07%10.45%11.75%11.65%11.52%11.63%11.68%12.09%10.95%10.84%10.41%10.44%10.45%10.91%2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5%mUserTracker.2018.6 400 1 46 iResearch I 2018 6 APP 8 mUserTracker-2017 1-2018 6 mUserTracker.2018.6 400 1 0.66 0.58 0.64 0.66 0.71 0.75 0.88 0.86 0.83 0.84 0.85 0.88 0.85 0.76 0.79 0.79 0.76 0.78 6.25%5.46%5.99%6.04%6.41%6.70%7.70%7.51%7.21%7.24%7.21%7.33%6.97%6.09%6.23%6.19%5.85%5.96%2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5%47 iResearch I APP APP APP 90%APP 80%APP APP 7%mUserTracker-2017 1-2018 6 mUserTracker.2018.6 400 1 0%20%40%60%80%100%2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5 APP%APP%48 iResearch I APP APP APP APP 70%APP 66%6 5 StoreTracker-2018 5-6 APP-StoreTracker.2018.6 50+Android 65.0%66.5%73.7%72.3%2018.5 2018.6%49 iResearch I 60%2018 6 APP 7.4 26%QQ 60%mUserTracker-2017 1-2018 6 mUserTracker.2018.6 400 1 5.70 5.70 5.76 5.87 6.03 5.90 6.14 6.38 6.37 6.42 6.49 6.72 6.56 6.82 6.82 7.12 7.17 7.44 53.73%53.49%53.52%53.69%54.34%52.47%53.99%55.68%55.19%55.17%55.39%56.27%53.71%54.60%53.75%55.52%55.38%56.88%2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.5%50 iResearch I 2018 6 28.5 0.8 mUserTracker.2018.6 400 1 mUserTracker-2017 1-2018 6 30.1 30.5 29.7 28.1 28.4 27.7 27.6 28.2 28.4 27.4 27.5 27.8 28.2 26.6 26.9 28.0 28.6 28.5 2017.1 2017.3 2017.5 2017.7 2017.9 2017.11 2018.1 2018.3 2018.551 iResearch I 1 APP 1 APP 3 APP 90%StoreTracker.2018.6 50+Android StoreTracker-2018Q2 APP 1.2%8.2%11.4%31.0%48.2%7 4-6 3 2 1%52 1 23 4 52018Q2 653 iResearch I 2018 Costa 54 iResearch I 55 iResearch I APP 1%mUserTracker.2018.8 400 1 mUserTracker-2018 8 APP APP 90.6%99.2%29.356 iResearch I 00 90 00 70 80 KTV 57 iResearch I KTV KTV 00 KTV K K 58 iResearch I K X KTV K K APP 2017 9 K 11 K K K K MVAR 59 1 23 4 52018Q2 660 iResearch I2018Q2 2018Q2 APP TOP100 mUserTracker.2018.7 400 1 APP 2018 6 1-20 1 2018 4 1138.512 2018 4 524.543 fifa 2018 6 500.994 2018 4 490.035 2018 6 407.326 2018 6 324.427 2018 5 297.698 2018 4 270.299-joy 2018 6 269.910 2018 6 247.3311 2018 5 237.8712 2018 5 200.3513 2018 4 184.4914 2018 6 177.7215 2018 5 165.9316 2018 6 159.617 2018 6 157.8718-2018 6 144.7719 2018 6 13120 2018 4 126.462018Q2 APP TOP1-2061 iResearch I2018Q2 2018Q2 APP TOP100 mUserTracker.2018.7 400 1 2018Q2 APP TOP21-40 APP 2018 6 21-40 21 2018 5 125.2122 2018 6 124.3123 2018 4 113.0824 2018 4 110.9525 2018 4 109.8426-chanyou 2018 6 108.127 2018 4 106.6928 2018 5 104.3629 2018 6 102.0730 2018 5 98.6331 2018 6 97.5732 2018 5 94.5533 2018 4 91.534 2018 6 90.2535 2018 5 89.6136 UULive 2018 6 87.6637 2018 5 86.7638 2018 6 82.4139 2018 4 78.1640 2018 4 77.1562 iResearch I2018Q2 2018Q2 APP TOP100 mUserTracker.2018.7 400 1 2018Q2 APP TOP41-60 APP 2018 6 41-60 41 2018 4 75.6542 2018 5 72.143 2018 5 70.7944 2018 6 66.7345 2018 6 65.946 2018 6 63.7947 2018 5 61.3548 2018 6 59.5149 2018 5 59.0850-xgm 2018 5 57.0751 2018 4 56.1952 2018 6 54.4953 2018 6 53.0454 2018 4 52.7155 2018 5 51.7556 2018 5 51.6557 oppo 2018 6 50.0858 16 2018 4 49.7959 2018 6 48.0760 2018 5 47.6663 iResearch I2018Q2 2018Q2 APP TOP100 mUserTracker.2018.7 400 1 2018Q2 APP TOP61-80 APP 2018 6 61-80 61 2018 5 45.0162 2018 5 42.7463 2018 5 42.5264 2018 5 42.1165 2018 6 39.966 2018 6 39.4367 UC 2018 6 39.4268 2018 6 39.3269 2018 4 38.1270 2018 4 37.1371 2018 5 36.7372 2018 6 36.3673-fanqie 2018 6 35.6574 2018 6 35.5275 2018 5 34.7976 QQ 2018 4 34.7277 2018 5 34.5278 2018 6 33.9979 nomo 2018 6 33.4580 2018 6 33.3264 iResearch I2018Q2 2018Q2 APP TOP100 mUserTracker.2018.7 400 1 2018Q2 APP TOP81-100 APP 2018 6 81-100 81 2018 4 33.1182 oppo 2018 6 33.183 2018 5 32.6684 2018 4 32.5985 2018 5 31.0486 2018 5 30.8187 2018 6 30.7688 2018 4 30.4989 2018 6 30.3290 PUBG MOBILE 2018 5 30.1791 3 2018 5 30.0192 2 2018 5 29.993 2018 6 29.1994 2018 6 28.9995 2018 5 28.8696 2018 4 28.5297 2018 5 28.4598 2018 5 28.2799 2018 5 27.89100 2018 5 27.6765 Keep Learning 400-026-2099 66

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