20191216_艾瑞咨询_2019年中国美术教育培训行业研究报告（64页）.pdf
20192 iResearch I124/2019 900-1050 80%+6 1 1 B 3 2010 2019 20.7 46.6%3 45%2022 63.6 2019 40-50%3 1 2 2019 900-1050 80%3 5&44 iResearch I/5 iResearch I K12 7-18 16-22 18-30 25+6 iResearch I 2019 N=957 2019 11 2019 TOP5 2-12 50.5%48.8%45.8%38.6%31.5%37.0%35.9%32.3%30.2%30.2%53.9%40.4%35.8%28.5%23.3%/7 iResearch I 2019 6 15 2956 559 50 559 29 15 1%2019 985/211 559 8 iResearch I iResearch I5.6 7.0 9.0 7.9 2.4 6.0 6.0 4.2 1.5 1.5%1.4%1.9%2.2%5.1%2.4%2.5%4.1%1.6%2019 2110 2063 2067 2038 1942 1834 1771 1702 915 912939 942 940 940975103154.4 55.8 54.8 50.7 48.6 46.9 51.6 56.3 050010001500200025002012 2013 2014 2015 2016 2017 2018 2019 18 2012-2019 18 1700-1800 50-60%5%50 60 40 18 2018 2018 12 2019 2019 2020 2019 2.3%9 iResearch I 2013 9000 1700 UI UI/UI UX 10 iResearch I 2016 9 2020 2015 2019 4 2015 3 2015 2015 50 2015 10 2016 5 2016 7 2018 2020 2020 2017 12 2018 1 2018 2018 3 2018 2020 40 2019 6 10 2015 11 iResearch I 1998 450 100-150 600 600 1-6 7-10 12 iResearch I80 2000 2010 2015 2020 2005 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I-2019 110 2013-2022 2019 113.8 15.1%13%2022 160 1 2 33.042.651.661.974.298.8113.8128.4146.4167.329.0%21.0%20.1%19.7%33.3%15.1%12.8%14.0%14.3%2013 2014 2015 2016 2017 2018 2019e 2020e 2021e 2022e%26 iResearch I-2019/C B2C B2B2C+B C 27 iResearch I-2019 B2C VR B2B2C IT 283 29 iResearch I-2019 3133.6 2019 3133.6 24.5%3 18-21%705.2846.21010.41225.41565.42002.62517.63133.63807.44573.95433.520.0%19.4%21.3%27.7%27.9%25.7%24.5%21.5%20.1%18.8%2012 2013 2014 2015 2016 2017 2018 2019e 2020e 2021e 2022e2012-2022%30 iResearch I-2015 100Tbps 4G Wi-Fi CPU GPU AI 290 311 260 160 2016H1 2017H1 2018H1 2019H1 2016H1-2019H1 1.9%6.9%10.0%13.1%18.1%18.8%31.3%K12 2019H1 2019 31 iResearch I-2019 20.7 45%2019 20.7 46.6%3 45%2022 63.6 10-20%1-5%2019 0.7%2.3%2020 1.2%5.0%1 2 3 4 3 5 5.2 7.2 10.0 14.1 20.7 30.5 44.4 63.6 38.3%39.1%40.8%46.6%47.3%45.7%43.3%2015 2016 2017 2018 2019e 2020e 2021e 2022e2015-2022%2015 5%2019 40-50%32 iResearch I-IT 2019 33 iResearch I-VIPKID 1993 2003 2013 35 18 13 VIPKID 4 34 iResearch I-/K12/1-2 VIPKID K12 1 1 K12 K12 1.2016 2.K12 1-2 K12 2017 2017-2018 3.2018-2019 4.VR/AR 1 K12 2 2 3 3 4 435 iResearch I-4-12/36 iResearch I K12 1 K12 2 1 2-K12 K12 37 1 2 3 1 1 5 438 iResearch I B+C B C 2014 2016 2017 2018-2019 O2O-B 1 1 C Art Class 4-12 1 1 5-12 AI AR39 iResearch I 1 1 1 1 1 1 Art Class 5 30 4000 1 1 1+1+1+1 AI AR 40 iResearch I 2015 1V1 2018 1V6 1V8 B 5-6 6-7 7-8 8-10&K12 1V1 1V6 1V8 41 iResearch I 2015 B A A+A+90%660 C-STEAM B SMG/2.5-3 3-4 5-6 7-9 10-12 4-5+2-12+12 200942 iResearch I 2005 300 2-18 18 2 3 4-5 6-9 10-16 10-16 6-16 8-16 6-16 6-16 5-15 6-16 8-16 6-16 18 43 iResearch I 2017 1.76 2019 3 663 331 13 26 4000 2016 2018 3 2015-2016 45%2014-2017 2017 1.76 2018-2019 22-28 12-18 80 2514.6 7794.5 12156.3 17629.2 210.0%56.0%45.0%2014 2015 2016 20172014-2017%44 iResearch I 1993 5 2010 5 2017 3 A 4 8 IT STEAM UI Web 8 4 45 1 2 3 5 446 iResearch I 2-12 2019 11 450 47 iResearch I N=450 2019 11 7.8%92.2%26-30 7.6%31-35 39.1%36-40 41.6%41-45 10.7%46-50 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