2018831_艾瑞咨询_2018年中国瑜伽行业研究报告（59页）.pdf
2018 2-94.9%80 90-74.3%65.8%5000 41.4%8000-2018 322.1-2018 30000-1 42.2%3 65.7%-62.4%APP 35.2%-2018 84.6%-41.5%37.4%3 1 2 3 44 Hatha T.Krishnamacharya,Ashtanga Sri Krishna Pattabhi Jois B.K.S Iyengar 2016-2017 2600 50 51-100 101-500 501-1000 Hatha T.Krishnamacharya Vinyasa T.Krishnamacharya Ashtanga Sri Krishna Pattabhi Jois Ayurveda Paninis Ashtadhyayi Sivananda Swami Sivananda Meditation Patanjali Yin Paul Grilley No.4 140 5.38%Yoga School UKSivalee Yoga House 82 3.15%No.5 117 4.5%Moksha Academy of YogaNo.2 328 12.61%Ajarya Yoga AcademyMaa Yoga AshramTattvaa YogashalaNo.1 1117 45%Yoga Alliance USASoma Yoga InstituteThe Himalayan Yoga Institute NepalSpirit Body Yoga IbizaNo.3 147 5.65%Yoga Source&Therapy StudioWavelengths Yoga Studio&School 5 in America sttudy 2012 APP 2014 2015 Instagram APP 2016 2000 2014 2018 2020 2012 2000 2012 2016 2020 2008 2016 90%2012 15 1.58 5.2%2.04 6.5%3.67 11.3%V.S.1%6 Hatha Sivananda Meditation Iyengar Yin VinyasaKundalini Power Ashtanga Ayurveda 7 1 2 3 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2018 7 6 00-9 00 18 00-20 00 2018 41 N=1025 2018 7-APP 62.4%50.8%/19.9%35.2%4.5%4.5%14.0%15.5%35.2%APP 19.9%50.8%62.4%/APP 2018 42-N=1025 2018 7 2018 9-10=54.4%7-8=40.2%1-6=5.4%NPSmean=49.1%49.1%5.4%40.2%43-20 N=1025 2018 7 30%22.3%96.5%77.9%/20 4 2018 96.5%77.9%14.90%55.30%26.30%2.60%0.90%3.60%38.60%49.40%7.20%1.20%2.7%16.8%58.4%20.4%1.8%5 6-10 11-20 21-30 31%44-/64.1%23.1%22.3%N=1025 2018 7 2018 45-APP APP 78.2%50.1%45.7%31.2%30.1%17.1%8.3%8.3%APP 9-10=72.6%7-8=24.3%1-6=3.1%APP mean=69.4%mean=74.5%N=1025 2018 7 N=1025 2018 7 2018 APP 2018 APP APP 69.4%APP APP 74.5%APP APP46-APP APP N=1025 2018 7 APP 52.2%31.9%30.6%/3.9%37.8%APP 2018 APP 47-2.5%12.9%22.9%25.4%25.2%11.2%500 500-1000 1000-3000 3000-5000 5000-1 1,24.9%,21.7%,21.8%2018 2018 2018 84.6%/N=1025 2018 7 N=1025 2018 748 1 2 3 4 49-2018 2018 46.2%43.9%35.8%25.3%24.6%24.6%19.3%15.7%15.3%15.2%56.3%36.3%30.7%25.8%12.4%11.1%46.2%43.9%35.8%56.3%36.3%N=1025 2018 7 N=1025 2018 750 41.5%37.4%35.2%34.2%27.3%26.4%18.6%16.4%15.8%12.3%-N=1025 2018 7 41.5%37.4%35.2%18.6%2018 51-2018 2018 74.3%23.7%1.9%59.8%58.0%46.1%21.6%17.9%12.3%11.6%10.3%1.6%/0.1%74.3%0.1%N=1025 2018 7 N=1025 2018 752 1 2 3 4 53 N=1025 2018 7 66.6%56.7%2018 66.6%56.7%45.6%45.0%42.0%35.5%27.2%26.6%19.1%54 17000 3C 2018 N=1025 2018 7 7568938542091667136096832295542170150200040006000800010000120001400016000180000%10%20%30%40%50%60%70%80%90%100%3C 1 1-2 1 1 25 1 510 1 55 20.2%23.6%41.7%APP N=1025 2018 7 N=1025 2018 7 2018 2018 43.1%37.2%30.5%25.1%23.1%21.9%15.3%13.9%app 20.2%/41.7%23.6%4.5%2.9%56 2012 8 4200 RYT 2018 57 Keep Learning 400-026-2099 58
