2018719_艾瑞咨询_2018年中国8090后互联网理财白皮书（33页）.pdf
8090&2018 2 2018.7 iResearch Inc 80 80 90 8090 8090 8090 8090 39.2%8090 8090 8090 8090 59.43%0-3 71.0%8090 38090 1 8090 2 8090 34 2018.7 iResearch Inc 24.9%59.0%15.1%1.1%1 2 3 1.2018 80 2.29.6%43.3%18.6%4.3%2.6%0.8%0.2%0.6%3 3-5 6-8 9-10 11-13 14-15 15-18 18 3.2018 80 65.4%80 64.4%80 57.7%80 52.0%80 2018 80 80 2018 80 32.3%80 2 3 33.1%80 1000 3000 59%80 1 43.3%80 3 5 N=1500 N8090=1149 2018 6 iClick 18.5%16.0%32.3%20.7%6.2%3.1%1.4%0.6%1.2%2018 80 1.2-3 2-3 1 2-3 7.1%7.9%33.1%18.0%9.2%12.4%12.3%2.2018 80 3-4 17.7%27.0%32.0%13.2%6.4%1.9%1.9%3.2018 80 500 500-1000 1000-3000 3000-5000 5000-7000 7000-10000“”“”“”5 2018.7 iResearch Inc 80 80 80 80 94.9%90.7%2-4 67.4%80 N=1500 N8090=1149 2018 6 iClick 2018 80 2018 80 2018 80 201880 2018 80 12.3%20.4%67.4%94.9%90.7%11.7%20.7%26.6%17.6%10.7%5.9%6.1%0.7%1 2 3 4 5 6 7 8 6 2018.7 iResearch Inc 90 2018 90 90 90 89.7%90 90 4 90 8.7 90 1999 N=1500 N8090=1149 2018 6 iClick 61.5%59.9%57.1%56.0%40.4%37.1%31.3%23.4%20.3%19.5%17.0%15.9%2.2%2018 90 90 4 8.7“”“”7 2018.7 iResearch Inc 90 PC N=1500 N8090=1149 2018 6 iClick 90 1343.7 Q:75.3%24.7%2018 90 61.7%26.6%11.7%53.5%32.2%14.4%90 1.7 90 4.8“”90 1.2 2018 90 90 1343.7 90 3/4 90 8 2018.7 iResearch Inc 90 80 8090 62.1%8090 56.1%47.8%8090 80 90 90 80 N=1500 N8090=1149 2018 6 iClick 3 47.8%1 62.1%7 1.4%2 56.1%58.4%90 64.1%80 5 20.4%6 17.2%53.0%90 57.3%80 26.6%90 17.3%80 48.5%90 47.0%80 0.5%90 2.0%80 18.0%90 16.4%80 4 33.9%32.5%90 34.5%80 2018 8090 9 2018.7 iResearch Inc 72.5%8090 57.3%8090 10-40%8090 N=1500 N8090=1149 2018 6 iClick 2018 8090 27.5%66.0%6.5%2018 8090 57.3%42.7%5.9%21.1%21.1%19.8%11.7%7.1%5.0%4.0%2.7%1.5%2018 8090%90.0%10.0%2018 8090 10 2018.7 iResearch Inc 8090 8090 8090 N=1500 N8090=1149 2018 6 iClick 2018 8090 Q:2018 8090 74.3%25.7%73.2%”“14.6%”“11.5%”“11 2018.7 iResearch Inc 8090 5/0/N=1500 N8090=1149 2018 6 iClick 2018 8090 78.2%52.4%30.0%17.3%6.3%2018 8090 8090 8090 0 1 2 3 4 5128090 1 8090 2 8090 313 2018.7 iResearch Inc 2018.7 iResearch Inc 1.5%2.4%20.5%56.9%18.8%2018 8090 80 90 18.8%56.9%92.4%80 90 52.9%41.1%N=1500 N8090=1149 2018 6 iClick N=1500 N8090=1149 2018 6 iClick,92.4%,4.4%,3.2%2018 8090,52.9%,41.1%,6.1%2018 8090 14 2018.7 iResearch Inc 2018.7 iResearch Inc 8090 8090 1-3 8090 5-10 19.7%10-20 19.8%20-50 18.0%25.7%8090 1-3 22.6%8090 0.5-1 17.5%8090 0.3-0.5 8090 1-3 N=1500 N8090=1149 2018 6 iClick N=1500 N8090=1149 2018 6 iClick 3.2%2.0%4.8%9.1%10.9%19.7%19.8%18.0%8.9%3.7%3 3-5 5-1 1-3 3-5 5-10 10-2020-50 50-100 100 2018 8090 4.2%13.5%17.5%22.6%25.7%10.1%4.6%1.8%0.1 0.1-0.3 0.3-0.5 0.5-1 1-3 3-5 5-10 10 2018 8090 15 2018.7 iResearch Inc 2018.7 iResearch Inc APP,24.1%APP,40.3%,14.2%,20.9%2018 8090 78.6%8090 8090 20.9%8090 8090 N=1500 N8090=1149 2018 6 iClick N=1500 N8090=1149 2018 6 iClick 18.6%13.6%41.0%26.6%22.6%14.3%41.0%21.5%APP APP2018 80 90 16 2018.7 iResearch Inc 2018.7 iResearch Inc 39.2%8090 8090 39.2%41.6%8090 24.7%3-5 39.2%8090 8090 N=1500 N8090=1149 2018 6 iClick N=1500 N8090=1149 2018 6 iClick,41.6%3-5,24.7%1-2,20.8%1-3,10.4%,2.5%2018 8090,39.2%,23.7%,22.1%,15.1%2018 8090 17 2018.7 iResearch Inc 8090 7.4%19.9%8090 8090 N=1500 N8090=1149 2018 6 iClick 7.4%25.6%19.9%63.9%22.1%2018 8090 18 2018.7 iResearch Inc 2018.7 iResearch Inc 8090 8090 64.6%39.0%8090 56.7%8090 13.8%8090 N=1500 N8090=1149 2018 6 iClick P2P N=1500 N8090=1149 2018 6 iClick 4.0%15.7%39.2%47.0%53.8%55.9%56.7%64.6%2018 8090,39.0%,16.9%,13.8%,11.1%,8.7%,7.5%,1.7%,1.3%2018 8090 19 2018.7 iResearch Inc 2018.7 iResearch Inc 8090 8090 8090 N=1500 N8090=1149 2018 6 iClick N=1500 N8090=1149 2018 6 iClick 0.8%16.7%28.6%30.6%34.1%45.1%47.2%50.5%2018 8090 0.2%16.8%27.8%30.7%37.7%48.2%50.1%57.6%2018 8090 20 2018.7 iResearch Inc 2018.7 iResearch Inc 8090 79.4%8090 20.7%8090 N=1500 N8090=1149 2018 6 iClick N=1500 N8090=1149 2018 6 iClick 6.0%13.1%15.3%20.2%45.4%2018 8090 8.8%9.1%9.7%10.4%15.9%46.1%2018 8090 21 2018.7 iResearch Inc 54%69%74%77%77%79%87%2018 8090 87%54%N=1500 N8090=1149 2018 6 iClick 22 2018.7 iResearch Inc 97.4%N=1500 N8090=1149 2018 6 iClick 23 2018.7 iResearch Inc 8090 8090 N=1500 N8090=1149 2018 6 iClick 2018 8090 248090 1 8090 2 8090 325 2018.7 iResearch Inc 2018.7 iResearch Inc 8090 8090 59.6%2018 6 APP 1168 6.6 N=1500 N8090=1149 2018 6 iClick 2018 6 APP 1168 5 6.6 59.6%40.4%2018 8090 26 2018.7 iResearch Inc 2018.7 iResearch Inc 39.0%35.1%8090 2018 8090 8090 8090 39.0%8090 80 39.12%90 20.31%8090 59.43%8090 N=1500 N8090=1149 2018 6 iClick 80,39.1%90,20.3%,40.6%2018 8090 8090 59.43%27 2018.7 iResearch Inc 2018.7 iResearch Inc 7.0%7.0%15.0%71.0%12 6-123-6 0-3 2017 5.1%11.4%24.2%23.5%35.7%3 1-3 6-12 3-6 0-3 2018 8090 8090 8090 8090 0-3 35.7%8090 16.5%0-3 71.0%8090 N=1500 N8090=1149 2018 6 iClick 8090 0-3 0-3 71.0%28 2018.7 iResearch Inc 2018.7 iResearch Inc 19.5%N=1500 N8090=1149 2018 6 iClick,15.9%,64.6%,19.5%2018 8090 2018 29 2018.7 iResearch Inc 5/0/N=1500 N8090=1149 2018 6 iClick 2018 543210 8090 8090 30 2018.7 iResearch Inc 2013-2018 2016 2013 app 2014 2014 GGV Capital A+2016 2018 2015 2017 年CEO 2017 年 2016 31 Keep Learning 400-026-2099 32
