11 2020 112 iResearch I 1.-2.-APP KOL-3C 11 1.-UserTracker-AdTracker-OneMedia 2.-2019 6-2020 11 3.-2020 11 2020 10 20-2020 11 11-3 iResearch I2020 11 300 40 30 1 20 13 1111 1111 9.9 0102 0503 042020 11/3 10 2 4 iResearch I 010203 11 1 2 3 IP 4 5,11 6 3C 11 1 2,3 115|3|2 11|16 PART 1 117 iResearch I 1 2 2020 11+11 IP 11 OFFER IP 8 iResearch I4.4 4.5 618 11 3 1 618 2020 6 8-2020 6 14;11 2020 11 2-2020 11 8 mUserTracker-2020.6.8-2020.6.14&2020.11.2-2020.11.8 8.8 10.2 618 11|6.5 7.7 618 11|9 iResearch I 2020 11 Meco+11.11-Meco KOL 10 iResearch I IP,2020 11 IP IP 11 10 21 100 10,11,8;,B,+11 11 IP 11 3 11+11 iResearch I IP 1 2020 11 3.5 11 11+3000 11 12 iResearch I 2 IP 2020 11 10 30 10 31 11.11 10 31 11 11 10 11.11 11 10 11.11 11 10 2020 11 11 10 11.11 30 100 IP 13+11 2020 11 14 iResearch I 11 11 3 11 23.2 10.2010.2110.2210.2310.2410.2510.2610.2710.2810.2910.3010.3111.111.211.311.411.511.611.711.811.911.1011.11 battle OneMedia-2020.10.20-2020.11.11 KOL 19.211.9 0.05.010.015.020.025.010.2010.2110.2210.2310.2410.2510.2610.2710.2810.2910.3010.3111.111.211.311.411.511.611.711.811.911.1011.11 Austin viya 10.21 OneMedia 15 iResearch I GMV 2020 11 11 100 3000 80 50 300 7000，16 iResearch I 11 11 200 9,17 iResearch I 200 12 24 1 iPhone12 11 2000 20+10 5000+1 5 18 19 iResearch I AdTracker AdTracker-2020 11 20 iResearch I70%75%10.1910.2010.21 10.2510.2610.2710.2810.29 11.211.311.411.511.6 11.1011.11%+mUserTracker-2020.10.20-2020.11.11=APP DAU/DAU UserTracker 10.21 10.29()11.11 iResearch I0%5%10%15%20%0-1 2-3 4-5 6-7 14-15 16-17 18-19 20-21 22-23 mUserTracker-2020.11.11 0%5%10%15%20%0-1 1-2 2-3 3-4 7-8 8-9 9-10 10-11 11-12 15-16 16-17 17-18 18-19 19-20 23-24%0%5%10%15%20%0-1 2-3 10-11 12-13 14-15 16-17 18-19 0%5%10%15%20%0-1 2-3 4-5 6-7 8-9 16-17 18-19 20-21 22-23%22 iResearch I iResearch I4.4%7.0%APP/APP UserTracker,APP/APP UserTracker mUserTracker-2020 11 APP TOP5mUserTracker-2020 11 APP TOP5 53.1%8.0%23 2020 KOL 24 iResearch I 11 10.30 3|2|1 3C iResearch I|+28 iResearch I|KOL KOL COLORKEY A 29 11 1)TVC 11 2 KOL 11 3+Onemedia-2020 11 TVC 1.OneMedia 2.11 52.4%24 25-30 31-35 36%30 iResearch I|AdTracker/31 iResearch I 2020 11 3 11 11 2020 3 APO 32 iResearch I|+11.11 iResearch I+|11 1 11 9 12 11 1#1#KOL+#1#2.2 iResearch I|AdTracker-2020 11 3C+0120|2020 11 3C 11&11 TCL 3C 1 11 2 3+11 12 TCL OLED 11 V 37|3 2 138 3C 1 618 2 4 3 TA TA 76.1%OneMedia 40.9%22.7%2.7%17 25-30 31-35%26.2%19.0%32.2%19.8%45.3%55.5%|71.3%iResearch I 63.8 63.8 62.3 62.2 PERFECT DIARY/YSL/LANCOME/MAC/COLOR KEY 67.7 67.3 66.0 64.0 63.7 63.5 LANCOME/YSL/GIORGIO ARMANI/SHU-UEMURA/SHISEIDO/iResearch ITA|69.4 68.0 OneMedia-2020 11 71.7 70.5 68.7 75.4 76.5 68.5 95.6 71.0|-|-|-1.TGI TA 0 100 TA 2.OneMedia TA|66.3 73.2 66.6 COLORKEY 71.4 66.7 78.9 74.0 80.7 74.0 73.4|-|-|-1.TGI TA 0 100 TA 2.OneMedia 43 iResearch I KOL TA%1 Austin 93.99 4.66%2 92.06 1.22%3()91.82 1.14%4 _Babe 91.62 1.66%5 91.40 2.48%6 91.30 1.43%7 91.23 1.78%8 91.14 1.32%9 Pinky 90.80 1.41%10 90.71 1.50%11 90.71 0.70%12-90.63 0.93%13 90.56 0.89%14 90.56 1.18%15 90.55 1.15%KOL KOL KOL TA%1 Austin 93.87 8.83%2 91.90 2.28%3 91.89 3.83%4 91.57 2.62%5 91.51 3.85%6 91.50 4.72%7 Pinky 91.49 3.04%8 91.44 2.72%9 91.38 2.79%10 91.16 2.48%11 91.12 2.21%12 _Babe 90.97 2.94%13 90.95 3.01%14 90.87 1.81%15 90.71 2.45%OneMedia-2020 11 TOP15 KOL44 iResearch I KOL TA%1 it 92.00 0.54%2 _ 91.33 0.39%3 Pc.91.21 0.65%4 Wuli,91.00 0.34%5.90.45 0.37%6 90.37 0.50%7 90.17 0.36%8.N3 90.07 0.32%9 90.00 0.31%10 89.98 0.30%11 89.89 0.18%12 89.79 0.40%13 89.71 0.36%14 89.69 0.76%15 89.67 0.32%TOP15 8 KOL KOL TA%1 _ 92.12 1.19%2 it 91.96 1.41%3 Pc.91.23 1.74%4 90.90 1.07%5 Wuli,90.59 0.84%6 90.55 1.23%7.N3 90.40 0.91%8 90.39 0.87%9 90.37 1.36%10 90.34 0.83%11 90.25 1.06%12 90.10 1.17%13 90.07 0.56%14 90.06 0.86%15 90.06 0.91%OneMedia-2020 11 TOP15 KOL45 iResearch I KOL TA%1 Austin 90.69 8.34%2 PG 90.26 8.14%3 89.40 8.08%4 SK-II 88.25 7.53%5 Guerlain 87.90 5.45%6 HFP 87.45 5.12%7 ONLY 87.33 6.55%8 Lancome 87.21 4.13%9 olay 87.19 6.35%10 87.12 5.77%11 87.00 5.41%12 ArmaniBeauty 86.85 1.80%13 86.81 4.21%14 86.81 3.52%15 86.61 3.20%11 PG TOP15 KOL KOL TA%1 92.49 11.63%2 PG 89.83 11.54%3 Guerlain 87.47 7.83%4 SK-II 87.14 10.81%5 Lancome 87.12 6.32%6 HFP 87.05 7.54%7 ONLY 86.91 9.37%8 olay 86.80 9.30%9 86.76 8.63%10 colorkey 86.71 2.71%11 YSL 86.69 4.57%12 86.56 7.70%13 ArmaniBeauty 86.53 2.86%14 86.44 2.61%15 Perfectdiary 86.43 3.04%OneMedia-2020 11 TOP15 KOL46 iResearch I KOL TA%1 85.89 0.38%2 85.66 0.26%3 85.36 0.31%4 85.16 0.14%5 Luna 84.94 0.23%6 84.90 0.22%7 Linnea 84.80 0.14%8 84.72 0.18%9 84.64 0.15%10 633 84.62 0.26%11 Christine 84.46 0.10%12 Dear_ 84.44 0.12%13 84.43 0.17%14 84.43 0.08%15 84.42 0.10%KOL KOL TA%1 87.55 0.54%2 Luna 85.79 0.39%3 85.54 0.61%4 85.26 0.32%5 ruanruanaaa 85.04 0.21%6-84.99 0.33%7 84.91 0.33%8 HomeFacialPro 84.87 0.38%9 84.78 0.31%10 84.49 0.50%11 Abby 84.44 0.33%12 84.41 0.16%13 84.39 0.26%14 84.39 0.21%15 _ 84.30 0.26%OneMedia-2020 11 TOP15 KOL47 iResearch I 62.0%0-3 OneMedia 26.1%26.9%8.9%8.9%4.1%25-30 31-35 41-50 51%22.3%25.7%16.5%47.9%|73.9%74.3%64.4%iResearch I 1.TGI TA 0 100 TA 2.OneMedia OneMedia-2020 11 63.5 62.9 62.7 62.7 62.7 62.7 GOODBABY/GOO N/FISHER-PRICE/AOLE HW/64.7 62.9 62.5 62.5 62.5 62.5 62.5 FIRMUS/AOLE HW/PAMPERS/BOBDOG/POUCH 73.2 73.2 73.1 73.1 73.0 72.9 76.6 76.5 76.0 MAMICARE 71.9 71.9 71.8 71.8|-TGI TA 0 100 TA 2.OneMedia 71.9 71.8 71.7 77.1 77.0 73.5 BC|-|-|-50 iResearch ITA KOL|KOL TA%1 91.06 0.60%2 90.42 0.79%3 89.39 0.22%4 88.99 0.28%5 88.94 0.16%6 88.72 0.75%7 _Babe 88.41 0.98%8 88.27 0.17%9 88.10 0.35%10 88.08 0.29%11 Austin 88.04 2.68%12 7 87.99 0.13%13 87.95 0.14%14()87.86 0.60%15 yu 87.68 0.75%TA KOL KOL KOL TA%1 91.09 1.28%2 90.02 0.54%3 89.83 1.39%4 89.44 0.61%5 89.14 0.33%6 88.58 0.74%7 88.50 0.35%8 Austin 88.25 5.16%9 88.21 0.27%10 yu 88.18 1.55%11 88.17 0.59%12 88.15 0.32%13 88.13 0.52%14 _Babe 88.07 1.83%15 88.03 0.91%OneMedia-2020 11 TOP15 KOLOneMedia-2020 11 TOP15 KOL51 iResearch ITA KOL|KOL TA%1 87.23 0.15%2 86.78 0.52%3 it 86.72 0.21%4 86.69 0.15%5 86.68 1.22%6 86.58 0.20%7 Austin 86.21 0.12%8 86.17 0.69%9 86.12 0.26%10 85.98 0.06%11.85.97 0.18%12 85.94 0.18%13 85.85 0.14%14 85.79 0.06%15 85.79 0.08%KOL KOL KOL TA%1 88.13 1.59%2 87.40 2.06%3 87.20 0.59%4 87.19 3.78%5 87.05 0.20%6 it 86.87 0.56%7 12 86.52 3.34%8 86.52 0.39%9 86.51 0.20%10 31 86.37 0.60%11 Angel 86.29 0.68%12 86.29 0.40%13 86.20 0.49%14 86.11 0.37%15 86.05 0.47%OneMedia-2020 11 TOP15 KOLOneMedia-2020 11 TOP15 KOL52 iResearch I KOL TA%1 90.10 11.57%2 PG 88.81 10.63%3 babycarebaby 88.31 3.36%4 _gb 87.27 3.76%5 86.67 9.27%6 86.28 1.25%7 balabala 86.12 3.61%8 SK-II 85.99 9.15%9 85.93 7.75%10 85.86 0.82%11 ONLY 85.80 8.48%12 85.65 7.76%13 olay 85.64 8.04%14 Guerlain 85.64 6.87%15 Midea 85.63 6.44%TA KOL|1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.OneMedia 4.OneMedia KOL TA%1 90.45 7.83%2 PG 89.21 7.54%3 babycarebaby 88.61 2.14%4 _gb 88.07 2.66%5 86.72 5.34%6 86.37 0.57%7 SK-II 86.37 6.39%8 balabala 86.31 2.34%9 86.23 6.45%10 ONLY 86.20 5.90%11 Guerlain 86.02 4.75%12 olay 86.02 5.55%13 Midea 85.98 4.26%14 HFP 85.96 4.53%15 85.86 2.86%OneMedia-2020 11 TOP15 KOLOneMedia-2020 11 TOP15 KOL53 iResearch ITA KOL|KOL TA%1 Fighting For OS 89.59 0.25%2 88.96 0.15%3 88.69 0.12%4 88.52 0.10%5 NAIXI 88.30 0.09%6 88.29 0.09%7 L 88.27 0.08%8 88.20 0.08%9 88.18 0.08%10 88.08 0.07%11 88.03 0.07%12 RinaGuGu 87.84 0.06%13 87.80 0.06%14 87.79 0.06%15 87.75 0.06%KOL KOL TOP15 KOL KOL TA%1 Fighting For OS 89.01 0.32%2 88.66 0.24%3 88.48 0.20%4 88.34 0.19%5 NAIXI 87.94 0.13%6 87.84 0.12%7 L 87.82 0.12%8 87.75 0.12%9 87.68 0.11%10 87.52 0.10%11 87.47 0.10%12 87.47 0.10%13 er 87.32 0.08%14 RinaGuGu 87.32 0.08%15 87.29 0.08%OneMedia-2020 11 TOP15 KOLOneMedia-2020 11 TOP15 KOL54 iResearch I 51.0%49.0%11 3C OneMedia 6.2%34.0%24.3%16.0%8.4%3.7%18-24 25-30 31-35 36-40 51%32.1%22.1%25.7%OneMedia-2020 11 3C 18.7%45.1%36.2%|6.8%iResearch I65.9 65.3 59.0 58.4 58.3 57.2 56.9 56.8 HUAWEI/PHILIPS/HONGMI/LENOVO/HONOR/OPPO TOP10 1/2 OneMedia-2020 11 3C OneMedia-2020 11 3C 67.5 67.3 58.7 57.9 57.9 57.2 57.1 56.5 XIAOMI/MIJIA/HONGMI/PANASONIC/LENOVO/56 81.0 69.6 67.8 67.6 TA 3C|OneMedia-2020 11 3C|3C-|3C-TGI TA 0 100 TA OneMedia 80.1 69.1 68.9 67.1 OPPO 76.0 65.3 65.1 73.8 73.2 73.2 73.2 57 79.4 70.4 68.5 67.8 TA 3C|OneMedia-2020 11 3C|3C-|3C-TGI TA 0 100 TA OneMedia 78.4 69.7 69.4 67.6 OPPO 74.6 66.2 66.0 73.7 73.3 73.3 73.3 58 iResearch ITA KOL|1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.OneMedia OneMedia TA%88.13 0.57%2 87.90 1.42%3 87.24 0.64%4 87.18 0.84%5 87.05 0.48%6 Austin 87.03 2.23%7 86.95 0.62%8 Konsn 86.92 0.54%9 86.90 0.56%10 86.84 0.69%11 86.82 0.47%12 86.81 0.78%13 86.81 1.73%14 86.74 0.24%15 86.74 0.23%3C KOL KOL KOL TA%1 88.06 2.65%2 87.02 1.17%3 86.96 0.47%4 86.94 0.90%5 86.93 1.05%6 Leon 86.93 0.99%7 Austin 86.88 4.13%8 Pinky 86.75 1.37%9 86.73 2.21%10 86.66 0.31%11 86.56 1.41%12 86.51 1.40%13 86.50 0.84%14 86.38 1.46%15 86.34 6.16%OneMedia-2020 11 3C TOP15 KOLOneMedia-2020 11 3C TOP15 KOL59 iResearch ITA KOL|1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.OneMedia OneMedia KOL TA%1 GEM 87.08 0.92%2 87.04 0.15%3 86.30 0.36%4 86.29 0.13%5 86.27 0.28%6 86.25 0.07%7 86.23 0.12%8 Code 86.21 0.07%9-86.16 0.18%10 86.16 0.18%11 SAMA 86.07 0.49%12 85.97 0.08%13 85.94 0.14%14 85.90 0.80%15 85.88 1.25%KOL 3C TOP1 TOP2 KOL TA%1 86.95 1.89%2 86.42 0.39%3 86.35 0.33%4 86.27 0.73%5 86.23 0.31%6 GEM 86.19 2.07%7 SAMA 86.16 1.21%8 Code 86.10 0.16%9 818 86.07 5.98%10 86.07 3.60%11 85.99 0.28%12 _Babe 85.98 0.20%13 85.96 0.64%14 85.92 0.41%15 it 85.91 0.49%OneMedia-2020 11 3C TOP15 KOLOneMedia-2020 11 3C TOP15 KOL60 iResearch ITA KOL|1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.OneMedia OneMedia KOL TA%1 91.51 11.13%2 PG 90.13 9.71%3 SK-II 89.92 8.90%4 ONLY 88.46 7.88%5 88.15 7.07%6 olay 88.13 7.49%7 88.04 8.24%8 87.95 7.10%9 87.73 5.77%10 Guerlain 87.72 6.30%11 87.28 3.83%12 HFP 86.95 6.01%13 11 86.52 6.25%14 Lancome 86.52 4.69%15 86.50 3.74%3C KOL TA%1 91.14 16.84%2 PG 89.70 13.77%3 SK-II 89.52 12.91%4 ONLY 88.05 11.43%5 olay 87.74 11.05%6 87.73 10.31%7 87.60 11.95%8 87.60 8.72%9 87.59 10.63%10 Guerlain 87.32 9.34%11 86.95 6.04%12 11 86.93 9.37%13 HFP 86.86 8.86%14 86.15 5.79%15 86.08 8.09%OneMedia-2020 11 3C TOP15 KOLOneMedia-2020 11 3C TOP15 KOL61 iResearch ITA KOL|1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.OneMedia OneMedia KOL TA%1 86.30 0.07%2 85.56 0.05%3 Dear_ 85.14 0.05%4 85.05 0.05%5 85.00 0.04%6 FuPeng 84.96 0.07%7 Linnea 84.91 0.06%8 84.18 0.07%9 84.01 0.04%10 83.95 0.09%11 rr 83.86 0.09%12 83.77 0.05%13 83.67 0.04%14 633 83.44 0.10%15 Snowy 83.41 0.04%KOL 3C KOL TA%1 85.01 0.13%2 84.50 0.07%3 Abby 84.22 0.13%4 84.05 0.18%5 83.87 0.07%6 83.76 0.12%7 83.53 0.11%8 83.31 0.07%9 83.21 0.11%10 83.12 0.10%11 83.06 0.03%12 83.02 0.08%13 82.85 0.08%14 82.83 0.05%15 82.80 0.24%OneMedia-2020 11 3C TOP15 KOLOneMedia-2020 11 3C TOP15 KOL62 Keep Learning 400-026-2099 63