202376_艾瑞咨询_2023年中国元宇宙营销市场研究报告（38页）.pdf
2023.6 iResearch Inc.20232 iResearch I SMS+AI 3 1 2 3 44 iResearch I*standard*norm 2022 8 2022 8*1.2.3.5 iResearch I 2022 Gartner Gartner 1.0 2.0 3.0 4.0 UGC 5.0 IT 5G API 2022 7 2-5 5-10 10 Gartner2017 2018 VR AR MR MRARVR2017 18 5-10 6 iResearch I Philip Kotler,Kevin Lane Keller,Alexander()7 iResearch I VR NFT 8 iResearch I AI+AI+AI+AI+IoT+AI+IoT+AI+9 iResearch I2022*CNNIC AI 97.2%96.5%94.8%85.4%79.2%73.4%70.3%64.1%50.6%48.9%46.1%48.8%40.9%39.6%35.6%34.0%*%AIAR/VR/XR/MR/AIGCNFT 101234 11 iResearch I 2025 3500 2023 3 2022 2026 2026 3500 2500 100 2022-2025 100 100 100 2025 GDP 10%.2025 3500 2025 1000 2025 1500 2025 50%3 100 10 59 34 3*12 iResearch I 1 2 2023 1.14 10%15%-20%2884.93762.749656464.37665.99421.210065.411368.632.1%30.4%31.9%30.2%18.6%22.9%6.8%12.9%2016 2017 2018 2019 2020 2021 2022 2023e 2016-2023 15%-20%13 iResearch I 1.2.=/CNNIC CNNIC 2023 3 51 2020 2022 12 2021 3.4%35.949.560.869.8100.551.0 63.0 61.4 57.5 68.0 32.146.452.351.62017 2018 2019 2020 2021 A/B/C/7312577198828519035998899 1031951067445.6%7.3%9.1%9.5%4.3%3.4%2016.12 2017.12 2018.12 2020.3 2020.12 2021.12 2022.12%2017-2022 2017-2021/14 iResearch I C*=/*100-1*10 2022 2020 264672884431195336163639639251423594383447412492837.0%6.8%6.6%5.6%6.5%5.6%5.0%1.2%7.1%1.9%2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 5.3%5.8%5.5%5.7%4.1%4.6%4.6%-6.0%11.1%-1.7%2013 2014 2015 2016 2017 2018 2019 2020 2021 20222013-2022*69.9%69.2%68.6%68.7%67.2%66.5%66.3%61.6%63.9%61.7%60.0%62.0%64.0%66.0%68.0%70.0%72.0%2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2013-2022 2013-2022%15 iResearch I 16 iResearch I*,17 iResearch I 18 iResearch I AIGC VR 191234 20 iResearch I/AI CG IP UGCPGC MCNGCCDP AIGC CRM/SCRM 21 iResearch I logo 2023 3&3C 22 iResearch I 23 iResearch I AI 3D VR/AR AI SaaS/IP/IP 3D AI VR/AR 24 iResearch I+2D/3D up KOL/KOC/IP/IP 2D/3D 25 iResearch I+x KOL 2023 6 1 KOL _Ling 2020 AI _ Ling 110 49 Keep Keep/AI _Ling 110+59+49+26 iResearch I AI*TTSA STA ETTS AI AI PGC&PUGC 3D UGC AI*AI AI 27 iResearch I+3D 2D/3D VR AR 1.2.3.()Soul APP()PC-360-N APP+VR AR 3D AR VR/28 iResearch I+x AI 3D 28 200 110+28+200+100 x Z 800%4 160 1 1 LOOK x DJ DJ29 iResearch I+AI AI AI 3D VR To B B 3D AI SDK 3D 3D AR IMVU Genies VR VR AI AI 301234 31 iResearch I AIGC 32 iResearch I VR 33 iResearch I AI VR/AR APP B 34 IPO 35/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 36 2002 3000 400-026-Contact Us 37
