20181029_艾瑞咨询_2018年中国新晋中产新闻资讯人群洞察报告（30页）.pdf
20182 8090 2018.10 iResearch I32018.10 iResearch I 21.2%36.1%42.7%36-40 31-35 25-30 25-40 32.8%26.1%41.1%39,358 19,432 1 8K 5K APP N=579 2018 8 ZAKER iClick 338 ZAKER 241 25-40 78.8%4 KTV 3C 10-20 SMS 2018.10 iResearch I5 1 2 3 46 iResearch Inc iResearch Inc 3 APP 5 APP 20 APP 9 APP 24 APP 216 4.3%13.4%23.1%16.3%42.8%2018 APP12 34 57 810 11 APP 9.0 1.7%18.4%35.8%23.1%13.6%7.3%2018 APP 5 5-10 10-20 20-30 30-60 60 APP 24 N=579 2018 8 ZAKER iClick 338 ZAKER 241 N=579 2018 8 ZAKER iClick 338 ZAKER 24172018.10 iResearch I N=579 2018 8 ZAKER iClick 338 ZAKER 241 3 3 10.6%9.1%15.1%4.6%17.5%13.7%11.9%17.1%2018 8 APP54.9%51.6%47.0%45.1%40.1%34.0%33.0%33.0%2018 APP APP APP APP2018.10 iResearch I N=579 2018 8 ZAKER iClick 338 ZAKER 2419 1 2 3 410 iResearch Inc iResearch Inc 0.4%0.5%2.6%5.0%9.7%11.1%11.9%24.5%34.4%/2018 87.6%34.4%1.4%11.1%69.1%16.4%2.1%2018/MBA/N=579 2018 8 ZAKER iClick 338 ZAKER 241 N=579 2018 8 ZAKER iClick 338 ZAKER 24111 iResearch Inc iResearch Inc 1 2 19432 1 5 39358 6.4%4.0%10.4%44.5%19.8%14.8%50000 30001-50000 20001-30000 10001 20000 8001 10000 5001 8000 2018 7.8%5.4%8.8%21.6%27.3%23.7%5.5%100000 80001-100000 50001-80000 30001-50000 20001-30000 10001 20000 5001-10000 2018 19432 39358 N=579 2018 8 ZAKER iClick 338 ZAKER 241 N=579 2018 8 ZAKER iClick 338 ZAKER 24112 iResearch Inc iResearch Inc 8.2 9.0 8.3 9.1 9.2 7.9 7.9 7.8 6.6 7.5 6.007.008.009.0010.00 2018 7.47.47.77.79.29.3 2018 N=579 2018 8 ZAKER iClick 338 ZAKER 241 N=579 2018 8 ZAKER iClick 338 ZAKER 241132018.10 iResearch I N=579 2018 8 ZAKER iClick 338 ZAKER 241 TGI 118 TGI 1062018 14 1 2 3 415 KTV 49.7%37.8%/45.3%35.4%50.4%34.7%60.4%55.1%45.1%48.2%/58.5%/KTV40.6%2018 2018.10 iResearch I N=579 2018 8 ZAKER iClick 338 ZAKER 24116 63.2%62.0%54.2%47.2%37.8%35.6%32.5%22.1%3C 2018 3C 3C2018.10 iResearch I N=579 2018 8 ZAKER iClick 338 ZAKER 24117 iResearch Inc iResearch Inc 3C 0.8%29.9%31.0%49.6%54.0%81.1%VR 2018 3C 0.5%11.2%40.4%51.6%51.6%76.2%2018 3C VR N=579 2018 8 ZAKER iClick 338 ZAKER 241 N=579 2018 8 ZAKER iClick 338 ZAKER 24118 iResearch Inc iResearch Inc 10-501.7%5.7%11.2%21.9%31.2%18.8%8.1%1.4%300 100-300 50-100 30-50 10-30 5-10 1-5 1 2018 6.7%7.1%10.0%10.2%11.7%12.9%14.0%23.3%24.8%39.3%44.5%54.0%56.0%58.3%P2P/2018 10-50 424864 P2P/424,864 N=579 2018 8 ZAKER iClick 338 ZAKER 241 N=579 2018 8 ZAKER iClick 338 ZAKER 24119 iResearch Inc iResearch Inc 27 SUVSUV 15-35 278573 2.4%3.9%14.1%24.8%39.8%13.1%1.9%80 50-80 35-50 25-35 15-25 8-15 8 2018 278573 0.5%6.3%8.7%16.5%18.0%49.5%(MPV SUV2018 N=579 2018 8 ZAKER iClick 338 ZAKER 241 N=579 2018 8 ZAKER iClick 338 ZAKER 24120 iResearch Inc iResearch Inc 17273 17273 1 2 3.5%23.6%37.6%35.4%2018 0.8%1.8%9.1%10.2%12.2%9.0%23.7%25.7%24.3%36.4%37.8%37.8%72.7%16.1%12.2%18.0%5.9%6.8%8.1%9.1%6.8%5.4%0.9%9.1%2018 3000 3001-5000 5001-10000 10001-20000 20001-30000 30001-50000 50000 N=579 2018 8 ZAKER iClick 338 ZAKER 241 N=579 2018 8 ZAKER iClick 338 ZAKER 24121 1 2 3 422 iResearch Inc iResearch Inc 8.3%37.1%23.7%21.8%9.2%2018 26.6%28.2%38.3%50.0%56.0%56.6%2018 10%10%N=579 2018 8 ZAKER iClick 338 ZAKER 241 N=579 2018 8 ZAKER iClick 338 ZAKER 24123 2018 2018.10 iResearch I24 KOL 2018 SMB PC X 10 380 192%1.7 2018.10 iResearch I25 1.46 290 CTR 3.01%15%DMP X+2018.10 iResearch I26 ZAKERx GoPro+1.1220W3.5 W+GoPro GoPro HERO6 KOL+2018.10 iResearch I27 360 ZAKER DMP 37 32 2018.10 iResearch I28 Keep Learning 400-026-2099 29
