2023 2023.5 iResearch Inc.，2 iResearch I 3 12023 2 3 44 iResearch I91.998.7101.4114.9121.010.5%7.4%2.7%13.3%5.3%02018 2019 2020 2021 2022%2018-2022 GDP，GDP，2019 GDP 2020 2022 120 PMI 2021 PMI 50%PMI 50%50%52.952.428.951.651.256.402018.02 2019.02 2020.02 2021.02 2022.02 2023.02 2018-2022(PMI*5 iResearch I，2022 2018-2022 2023 5271.34 0.44%2019 42.8%2022 2020-2022 3 28228307333218935128368832018 2019 2020 2021 2022 2023 1 2 2.3%10.0%3.6%5.5%6.5%5.8%2.1%8.1%2.9%6.6%6.0%2.2%8.4%3.0%2018 2019 2020 2021 2022%GDP%2018-2022 GDP 2023 1 2 9.2%6 iResearch I，2020 2023 2023 2020 2020.2 2020.92021.52022.3/8 2022.4 2022.12 2022-2035 2022.12 2023.1 2023 2023 IP 7 iResearch I，2023 2011.2 2011-2020 2018.3 2021.12 2022.11 18 2022 2025 2023.2 8 iResearch I，12315 12315 APP 9 12023 2 3 410 iResearch I 2023 3 iClick iClick 2023.3 1500 750 750 80 250 80 500 90 500 00 250 1000 500 11 iResearch I 2023 3 iClick 01 02 12 iResearch I65.2%55.7%46.7%46.3%42.3%30.4%10.0%9.5%，“”71.9%N=1500 X1 X2 71.9%63.6%43.2%42.4%39.3%38.7%/13 iResearch I 80.4%N=1500 X1 X2 N=449 X3 64.0%54.3%43.3%34.2%33.2%32.2%29.9%25.4%21.7%21.3%20.9%13.2%/56.6%23.8%9.4%6.8%3.4%/14 iResearch I，N=1500 X 73.3%62.1%58.7%47.8%44.4%9.9%80 00 15 iResearch I“”，4.4%92%85.2%N=1500 X1 X2 57.9%27.1%15.5%4.4%3.2%27.3%14.0%0.7%49.9%0.1%00 85.2%92.4%16 iResearch I63.3%19.0%17.7%，82.3%N=1500 X1/(5ml 100g)X2 82.3%34.2%00 80 17 iResearch I65.0%51.8%47.5%44.1%31.1%42.3%79.0%3%N=1500 X1 X2 N=1187 X3 TOP5 42.3%20.4%79.0%18 iResearch I60.2%56.4%38.7%35.8%30.7%29.1%/，38.7%95%N=1500 X1/N=580 X2/94.7%2 3-4 54.5%2 34.3%5-6 5.9%61.7%1 3.6%00 52.9%19 iResearch I 78.2%N=1500 X1 X2 55.7%20.1%1.6%0.2%78.2%90 80 57.9%20.3%20 iResearch I N=1500 X1/N=1413 X2 X3 43.5%39.6%37.5%34.8%32.7%/43.9%36.3%36.1%34.7%32.6%94.2%TOP5/59.7%24.7%10.5%3.5%1.6%TOP594.9%21 iResearch I，N=1500 X1 X2 N=1473 X3 91.3%70.2%17.7%6.9%3.4%1.8%52.5%30.7%8.1%7.3%1.4%80 41 TOP5 58.8%50.7%2 46.8%3 40.1%35.0%5 22 iResearch I46.3%43.1%40.6%39.1%32.5%26.1%21.7%20.9%/59.9%19.3%10.2%7.2%3.4%，60%26%N=1500 X1/X2 90/()00 23 iResearch I66.1%64.5%26.0%25.1%3.5%，N=1500 X1/X2 72.3%33.1%29.1%28.2%4.1%96.5%95.9%APP APP 90 00 24 iResearch I+N=1500 X1 N=1200 X2/63.2%45.5%21.9%12.8%9.0%6.3%0.3%12315 15.1%64.9%80%90.7%1.9%4.8%6.7%123156.6%25 iResearch I80 VS80 VS 80 80 34.4%vs TGI:115 15.6%vs TGI:118 25.2%vs TGI:130 15.6%vs TGI:269 54.0%vs TGI:107 37.6%vs TGI:110 25.4%vs TGI:117 30.8%vs TGI:114/67.8%vs TGI:114 37.2%vs TGI:11526 iResearch I90 VS00 VS 90 00 24.6%vs TGI:118 38.0%vs TGI:115 8.6%vs TGI:119 29.2%3 vs TGI:122 42.8%vs TGI:122 75.2%vs TGI:118 52.0%vs TGI:120 45.6%vs TGI:142 20.4%vs TGI:132 51.6%vs TGI:12927 iResearch I 2023 3 iClick 01 02 28 iResearch I、N=1500 X1 X2 TOP101 234 5 6 7 8 9 10 64.0%46.5%44.0%43.2%42.1%41.5%32.4%23.7%23.1%61.0%1 234 5 6 7 8 9 10 TOP10/50.5%36.1%33.3%29.7%29.0%26.9%25.6%22.9%22.4%47.0%29 iResearch I，N=1500 X1 X2 63.0%55.3%54.9%53.8%50.1%48.1%41.7%22.7%16.4%11.3%2.6%5.3%()30 iResearch I67.6%52.2%48.5%40.1%39.1%79.5%N=1500 X1 X2 79.5%()21 21 90 31 iResearch I56.7%55.5%29.8%28.8%9.0%7.9%9.9%35.3%26.5%16.6%14.9%4.5%2.3%/，“”，N=1500 X1 X2/Q 43.1%32 iResearch I s N=1167 X1 X2 96.7%51.6%45.1%=+TOP104 42.9%5 41.9%6/39.4%7 38.8%8 33.8%9 33.8%10 27.5%63.8%66.5%1 48.5%377.8%33 iResearch I，93.1%87.4%N=1167 X1 N=1087 X239.7%33.9%30.9%30.4%28.2%25.7%/56.3%31.1%10.3%1.7%0.6%93.1%34 iResearch I，72.9%N=1094 X1/X2 41.3%40.1%40.0%34.4%34.2%30.2%24.2%19.7%/()/82.8%63.7%40.0%20.1%10.2%8.9%7.5%/TOP372.9%35 iResearch I，N=1094 X1 N=1004 X240.0%33.6%25.4%/55.4%51.5%47.7%44.2%37.9%/34.5%34.0%27.5%/91.8%36 12023 2 3 437 iResearch I，KOL KOC Anker 2020 2022 63.85 37.8%38 iResearch I，2023 2022 6 1 2022 11 30 17.6 10 2022(2021 6 1 2022 5 31 2460 7000%39 iResearch I，V APP 40 iResearch I APP，、2022 9 C 2022 9 19 10 16 GMV 19.6%15.1%10.6%21 2023 3 IP 10W+41 iResearch I，B B C 11#4.1 97.9%&B C 42 12023 2 3 443 iResearch I%C B，44 IPO 45 2002 3000 400-026-Contact Us 46