20231012_艾瑞咨询_2023年中国折叠屏手机用户洞察报告（29页）.pdf
20232023.2 iResearch Inc.2 1 2 3 43 iResearch I iResearch I 2007 N=2000 2023 9 iClick 20002005201020152020 18.4%22.5%23.9%27.7%28.4%31.9%200720184 iResearch I iResearch I 2023 9 30 15000100005000020000 18,999 12,999 16,999 11,100 10,999 10,999 6,499 11,999 5,999 8,999 6,499 7,999 VIVO OPPO,67.00%,29.70%,3.30%2023 H1 43505 iResearch I iResearch I 135 CPI UTG+PET CPI UTG+PET PETUTG Colorless PIColorless PI TFT TFT OLED+OPPO+VIVO+2023 9 U 6 iResearch I 2023.08 2023 2024 2023.07.2021.03(2021-2023)5G 2022.09 3 2021.11 2021.03 2021-2030 7 1 2 3 48 iResearch I 2019-2023 Q3 2019.01.01 2023.09.30 2020.01.01 2023.09.30P50 Pocket Pocket SGalaxy Z Flip Galaxy Z Flip3W23 FilpGalaxy Z Flip4Galaxy Z Flip5Find N2 Flip Find N3 FlipX Filp Mate X Mate Xs Mate X2 Mate Xs 2Mate X3Mate X5 Galaxy Z FoldW21Galaxy Z Fold2W22Galaxy Z Fold3W23Galaxy Z Fold4Galaxy Z Fold5 MIX Fold MIX Fold 2 MIX Fold 3OPPOFind N Find N2 Magic VMagic VsMagic V2V PurseVIVOX Fold X Fold29 iResearch I iResearch I 67.1%32.9%2023 1-8 68.8%67.1%:-2023 8 1 2 3 4 5 6 7 8%8.6%0.0%2023 1-8:-2023 1-8 68.8%10 iResearch I iResearch I 2023 1-8 6.7%2023 8 52.1%2023 7-8 Magic V2 Mate X3 TOP 2 31.3%30.0%Magic V2 7 2:-:-1 2 3 4 5 6 7 8%6.7%0.0%2023 1-8 6.0%8.8%9.8%30.0%31.3%Magic V2 Mate X3VIVO X Fold2 Mate Xs 2 Galaxy W232023 7-8 TOP52023 1-8 52.1%11 iResearch I iResearch I,2023 8 117.2%3-5 1-8 13.8%2023 7-8 Pocket S P50 Pocket VIVO X Flip 7-8 30.8%19.6%22.0%:-:-7.0%16.6%19.6%22.0%30.8%Pocket SVIVOX Flip P50 PocketOPPOFind N2 Flip Galaxy Z Filp52023 7-8 TOP51 2 3 4 5 6 7 8%13.8%0.0%2023 1-8 2023 1-8 117.2%12 1 2 3 413 iResearch I iResearch I OPPO N=2000 2023 2 iClick N=2000 2023 2 iClick 27.0%29.7%33.8%34.6%36.8%59.2%VIVOOPPO 42.1%43.6%46.3%51.7%55.7%71.6%VIVOOPPO 14 iResearch I iResearch I VIVO OPPO N=2000 2023 9 iClick OPPO VIVO OPPO VIVO OPPO VIVO OPPO VIVO N=2000 2023 9 iClick 15 iResearch I iResearch I 85.2%N=2000 2023 9 iClick N=2000 2023 9 iClick 85.2%48.6%48.1%56.7%57.2%TOP346.6%49.1%60.9%/TOP316 iResearch I iResearch I 230g 10.0mm 3 42.8%230g 52.7%10.0mm N=2000 2023 9 iClick N=2000 2023 9 iClick 24.3%30.0%38.5%38.8%39.1%TOP510.0mm 52.7%10.0-12.5mm37.6%12.5-15.0mm7.5%15.0mm 2.2%230g 42.8%230-260g37.9%260-290g15.0%290g 4.3%17 iResearch I iResearch I VIVO 98.3%VIVO VIVO N=2000 2023 9 iClick N=2000 2023 9 iClick 98.3%4.644.624.514.46 VIVO TOP3 TOP3 39.1%37.2%VIVO 37.9%18 iResearch I iResearch I N=2000 2023 9 iClick N=2000 2023 9 iClick 32.4%38.7%NO.1 30.5%34.0%NO.1 32.9%33.4%NO.2 32.1%33.3%NO.3 22.3%36.7%NO.2 19 iResearch I APP APP APP APP N=2000 2023 9 iClick 24.5%30.0%30.6%TOP3TOP2TOP1 TOP325.9%26.7%28.1%TOP3TOP2TOP1 TOP362.6%97.6%App App App Z/20 iResearch I 18-29 30-39 10000 N=1100 2023 2 2023 9 iClick 57.3%42.7%18-29 35.3%30-39 36.2%40 28.5%23.5%34.6%22.0%20.0%14.9%25.5%37.5%22.2%7000 7001-10000 10001-15000 15000 21 iResearch I 30-39 41.7%N=900 2023 2 2023 9 iClick 48.6%51.4%18-29 29.2%30-39 41.7%40 29.1%28.9%13.3%21.8%36.0%25.5%24.9%27.1%22.5%7000 7001-10000 10001-15000 15000 22 1 2 3 423 iResearch I OPPO 1 2 3 PC Office 1 2 3/24 iResearch I iResearch I V Purse Magic V2 Mate X3 8.6mm 2023 9 2023 9 2021 2022 2023 OPPO VIVO2021-2023 Q3 2021 2022 2023 OPPO VIVO2023 Q3 17.2mm 13.6mm 15.1mm 14.6mm 13.4mm 11.1mm 13.4mm 8.6mm 11.1mm2021-2023 Q3 317.0g 275g 289.2g 311.0g 272.9g 233g214g 278.5g 252.4g2023 Q325 iResearch I iResearch I 2021 29.8%9 V Purse 5999 12,5989,2388,84614,03210,3389,9428,2947,0376,7662021 2022 2023 2020-2023 Q3 2023 Q3 2021 2019 2023 8 2023 Q313,01112,00013,0115,0007,5007,60012,00011,0006,0002,0005,8005,3003,0005,3005,0001,9904,000 VIVO OPPO26/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 27 2002 3000 400-026-Contact Us 28
