欢迎来到报告吧! | 帮助中心 分享价值,成长自我!

报告吧

换一换
首页 报告吧 > 资源分类 > PDF文档下载
 

2022524_艾瑞咨询_2022年移动应用出海趋势洞察白皮书(38页).pdf

  • 资源ID:176018       资源大小:1.44MB        全文页数:38页
  • 资源格式: PDF        下载积分:9.9金币 【人民币9.9元】
快捷下载 游客一键下载
会员登录下载
三方登录下载: 微信开放平台登录 QQ登录  
下载资源需要9.9金币 【人民币9.9元】
邮箱/手机:
温馨提示:
用户名和密码都是您填写的邮箱或者手机号,方便查询和重复下载(系统自动生成)
支付说明:
本站最低充值10金币,下载本资源后余额将会存入您的账户,您可在我的个人中心查看。
支付方式: 支付宝    微信支付   
验证码:   换一换

加入VIP,下载共享资源
 
友情提示
2、PDF文件下载后,可能会被浏览器默认打开,此种情况可以点击浏览器菜单,保存网页到桌面,既可以正常下载了。
3、本站不支持迅雷下载,请使用电脑自带的IE浏览器,或者360浏览器、谷歌浏览器下载即可。
4、本站资源下载后的文档和图纸-无水印,预览文档经过压缩,下载后原文更清晰。
5、试题试卷类文档,如果标题没有明确说明有答案则都视为没有答案,请知晓。

2022524_艾瑞咨询_2022年移动应用出海趋势洞察白皮书(38页).pdf

2022.5 iResearch Inc.2 iResearch I UserTracker APP 2022 4 86 3 iResearch I 2021 6 1.2.3.4.1.APP 22.2%2.32.5%35.9%5.5%6.9%1.2021 27.7%121.9%2.3.204.0%387.0%4.12.1%4 1 2 3 4 55 iResearch I 2021 7 2021 7 2021 10 17 2021 10 24.2022 1 2021-2022 6 iResearch I iResearch I 98.7%87.9%87.0%83.3%80.7%76.3%73.4%55.6%99.0%99.4%87.0%89.9%77.6%89.3%79.5%58.6%2020.12%2021.12%2021 2020 3 2021 2020 2021 TOP3 UserTracker UserTracker APP/13.78 13.81 13.81 13.86 10.62 10.33 10.48 11.04 0.7%0.8%0.6%0.7%-7.7%8.1%9.4%5.0%2021.3 2021.6 2021.9 2021.12%mUserTracker-2021 mUserTracker-2020-2021 APP 7 iResearch I&2020-2021 TOP5 TOP5&2020 2021&APP 2020-2021 TOP5 2020Q1 2020Q2 2020Q3 2020Q4 2021Q1 2021Q2 2021Q3 2021Q4&Counterpoint Research 2020Q1-2021Q4 5 TOP5 61%33%33%22%35%69%32%36%14%39%54%25%22%7%28%51%36%25%12%35%53%43%36%15%36%47%39%28%19%33%43%45%26%17%29%62%29%32%14%35%8 1 2 3 4 59 iResearch I GDPR APP APP APP GooglePlay App Store 2021 APP 80 2021 4 iOS IDFA IDFA 2021 4 2020-2021 2020 8 2021 2 2020 6 5 300 APP 2021 12 RuNet 2020-2021 GDPR 1.7 10 GDPR 2021 KOL APP GDPR IDFA 10 iResearch I iResearch I2021 6 2021 6 10%2020 Internet World Stats Internet World Stats 37.3 42.1 45.4 45.7 51.7 2017 2018 2019 2020 2021 2017-2021 2017-2021 50.2%49.0%50.7%50.4%53.4%17.1%16.8%16.0%15.9%14.3%10.3%10.4%10.0%10.1%9.6%9.3%11.0%11.5%11.5%11.5%8.6%8.2%7.3%7.6%6.7%3.8%3.9%3.9%3.9%3.9%0.7%0.7%0.6%0.6%0.6%2017 2018 2019 2020 2021%11 iResearch I 2017-2021 90%2021 75%2021 40%Internet World Stats 25%35%45%55%65%75%85%95%2017 2018 2019 2020 2021 2022Q1%2017-2021 12 iResearch I iResearch I 5G 2016-2020 2020 2021 5G 5G 5G 4G IDC 18%26%33%33%34%65%69%73%84%&2026 5G%14.7 14.7 14.1 13.7 12.9 13.5 2.3%-1.0%-4.1%-2.3%-5.9%5.7%2016 2017 2018 2019 2020 2021%2016-2021 2026 5G 4%2%1%9%1%1%1%1%1%2020 5G 13 1 2 3 4 514 iResearch I&TOP1 TOP2 TOP3 TOP4 TOP5&14.8 6.3 6.0 5.9 5.6&23.6 9.9 8.0 5.4 3.5&0.5 0.3 0.2 0.2 0.2&10.1 6.5 3.0 1.7 1.5&41.1 16.3 11.7 11.6 7.6&36.7 27.9 13.9 8.1 3.5&18.5 11.0 7.5 6.0 6.0&16.0 7.8 4.1 4.1 3.8&APP TOP2-5 1.2.TOP1000 3.=1000*/2021 TOP1000 2021 TOP515 iResearch I iResearch I APP 2020 APP APP 2021 APP 2021 2021 2020 APP 1.2.3.TOP10004.2018-2021 1.2.3.TOP1000 4.=1000*/2021 TOP1000 5.2018 2019 2020 2021 349.0 394.4 464.6 436.7&133.6 159.2 182.4 157.9 133.7 100.0 65.6 66.0 85.1 87.2 80.2 65.5 41.5 44.4 49.8 40.7 34.4 34.7 34.4 38.5 44.9%48.1%53.0%54.2%17.2%19.4%20.8%19.6%17.2%12.2%7.5%8.2%11.0%10.6%9.1%8.1%5.3%5.4%5.7%5.1%4.4%4.3%3.9%4.8%2018 2019 2020 2021%&%2018-2021 2018-2021 12.1%-18.3%-18.2%16 iResearch I iResearch I 2021 22.2%2021 2020 2021 18.9%1.2.3.TOP1000 1.2.3.=1000*/2021 TOP1000 4.22.4%26.3%24.6%20.9%19.6%18.7%19.2%21.7%18.2%17.1%16.5%15.5%13.5%11.9%12.1%11.9%12.8%11.9%13.0%13.5%7.0%7.4%7.6%8.7%2.7%3.3%3.7%4.8%3.1%2.8%2.7%2.5%0.7%0.6%0.6%0.5%2018 2019 2020 2021%2018-2021 2018-2021 2018 2019 2020 2021 189.3 234.6 241.6 187.8 165.8 166.8 188.5 194.7 154.1 152.3 161.5 139.0 113.8 105.8 119.2 106.7 108.4 106.6 128.1 121.4 59.5 66.0 75.1 78.1 25.8 25.2 26.6 22.7 22.8 29.4 36.6 43.5 5.6 5.4 5.5 4.7-22.2%18.9%17 iResearch I 2021 2020 2021 5.5%6.9%1.2.3.TOP1000 30.8%32.3%32.5%35.9%29.4%28.9%30.4%25.5%21.6%21.0%19.2%19.7%8.1%7.5%7.1%6.8%5.2%5.1%5.5%6.9%2.4%2.4%2.5%2.5%0%10%20%30%40%50%60%70%80%90%100%2018201920202021%2018-2021 18 iResearch I62.7 59.8 21.0 7.4 6.5 5.1 4.9 71.8 85.1 22.6 10.6 7.0 6.4 10.9 2020 2021 0 TOP250 1.2.3.=1000*/2021 TOP1000 4.169.2 215.9 2020 2021 2020-2021 TOP250 2020-2021 TOP250 27.7%121.9%42.0%42.3%TOP250 27.7%15.0%VS.19 iResearch I2021 Z+X+X+Yalla MICO Sango Yumy Oasis LitMatch 010203+20 iResearch I 4 2021 200%1.2.=1000*/2021 TOP1000 3.3.4 10.4 2020 20212020-2021 204.0%387.0%246.1%215.4%122.2%2020-2021 TikTok 21 1 2 3 4 522 iResearch I-1.2.CR4 CR4=4/3.CAGR 4.5 1 2 3 4 5-4-5-2-1 3 2 4 4 23 iResearch I iResearch I0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%50.0%&2.6 MOBA 1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.Internet World Stats AppTouch 2021 6 MOBAAppTouch 1+2.6+76.8%AppTouch 3000+5400+52.1%24 iResearch I iResearch I0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%50.0%&APP 1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.Internet World Stats AppTouch 2021 6 AppTouch 4000+1.6+70.5%AppTouch 2900+2.2+44.7%25 iResearch I iResearch I0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%20.0%40.0%60.0%80.0%&90.1%1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.Internet World Stats AppTouch 2021 6 AppTouch 2000+3500+90.1%AppTouch 4000+1+52.5%26 iResearch I iResearch I&1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.Internet World Stats AppTouch 2021 6 2020 120.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%50.0%&AppTouch 3000+6000+57.5%AppTouch 1+2.1+73.0%27 iResearch I iResearch I&1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%20.0%40.0%60.0%80.0%&0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%20.0%40.0%60.0%80.0%&28 iResearch I iResearch I&4 APP&1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%20.0%40.0%60.0%80.0%&0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%20.0%40.0%60.0%80.0%&29 1 2 3 4 530 iResearch I iResearch I80.9%48.5%47.1%33.8%32.4%25.0%17.6%7.4%43.0%36.1%20.9%1.2022 4 online 2.2020 2020-N=86 2022 4 2022 4 online N=68 2022 4 2022 79.1%43.0%80.9%2022 43.0%2020 27.5%VS.31 iResearch I 2022 4 online N=68 2022 4 66.2%51.5%51.5%50.0%44.1%44.1%36.8%33.8%10.3%AppTouchAppGallery AppTouch AppGallery 32 iResearch I 2022 4 online N=34 2022 4 76.5%1 73.5%270.6%355.9%444.1%520.6%6 Likee HMS Core Zaful HMS Core AppTouch 50%AppGallery Connect HMS Core APP+AppGallery 33 iResearch I iResearch I 2022 4 online N=35 2022 4 AppGallery KOL 85.7%82.9%65.7%48.6%45.7%22.9%AppTouch AppGallery AppGallery AppTouch HUAWEI Ads 22.1%20.8%&15.9%14.6%13.9%12.7%2021 AppGallery AppGallery 34 iResearch I iResearch I 74.3%73.3%AppGallery Connect AppGallery Connect AppGallery Connect HMS Core AppGallery Connect Serverless 73.3%43.3%43.3%50.0%40.0%10 0.5 74.3%62.9%57.1%25.7%2022 4 online N=30 2022 4 2022 4 online N=35 2022 4 35 iResearch I 62.2%43.2%40.5%AppTouch VIP Service 2022 4 online N=37 2022 4 62.2%43.2%40.5%35.1%AppTouch VIP Service VIP Service VIP Service Top10 ROI 201%VIP 36 2002 3000 400-026-Contact Us 37 38

注意事项

本文(2022524_艾瑞咨询_2022年移动应用出海趋势洞察白皮书(38页).pdf)为本站会员(18223345698)主动上传,报告吧仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对上载内容本身不做任何修改或编辑。 若此文所含内容侵犯了您的版权或隐私,请立即通知报告吧(点击联系客服),我们立即给予删除!

温馨提示:如果因为网速或其他原因下载失败请重新下载,重复下载不扣分。




关于我们 - 网站声明 - 网站地图 - 资源地图 - 友情链接 - 网站客服 - 联系我们

copyright@ 2017-2022 报告吧 版权所有
经营许可证编号:宁ICP备17002310号 | 增值电信业务经营许可证编号:宁B2-20200018  | 宁公网安备64010602000642号


收起
展开