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2019514_艾瑞咨询_2019年Q1中国互联网流量季度分析报告（77页）.pdf

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2019514_艾瑞咨询_2019年Q1中国互联网流量季度分析报告（77页）.pdf

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mUserTracker-2019 3 TOP1030 iResearch I iResearch I Usertracker Usertracker 41.514.94.120.762.413.715.28.213.127.3150.8%82.1%43.2%27.3%26.9%19.3%18.6%17.6%16.6%16.4%99.8 155.1668.4462.11155.61966.84806.31461.599.9 137.2178.7%133.3%89.3%75.2%60.0%56.5%44.7%40.2%33.3%32.6%mUserTracker-2019 3 TOP10mUserTracker-2019 3 TOP1031 iResearch I 35 2018 325-35 Android 72.7%IOS 2.2%27.2%26.6%25.3%14.9%6.0%27.5%25.9%24.1%15.9%6.6%24 25-30 31-35 36-40 402018.3 2019.3 Usertracker 11.9%24.4%23.1%16.8%23.9%(%)-0.9%-1.2%+2.0%+0.2%-0.1%(%)27.6%72.4%27.3%72.7%IOSAndroid2018.32019.3mUserTracker-2018 2019 3 58.1%41.9%55.5%44.5%2018.3 2019.332 iResearch I 2019 Q1+9.5 73.3%82.6%17.4%StoreTracker StoreTracker-2019 3-57738.2 69939.4 95468.6 12.9%6.5%2.4%73.3%82.6%33 iResearch I 2019 3 52.3 APP2019 3 APP52.3 8.9 Google Play Services APP 2.8 APP 50 50%APP 10 APP StoreTracker 13.4%1.4%8.7%19.2%21.6%16.2%9.4%4.9%5.3%3.1%2.0%7.6%16.0%21.5%19.6%13.3%7.7%9.2%10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81 2018.3 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Usertracker TOP10 135 132 128 125 123 123 121 120 119 118 TGImUserTracker-2019 3 TOP10mUserTracker-2019 3 TOP1039 iResearch I 30 3024 2018 3 TOP10 7 Usertracker TOP10 mUserTracker-2019 3 TOP10172 163 158 157 152 148 146 144 138 136 TGI31-35 199 175 166 161 156 155 154 153 151 146 TGI24 135 129 123 121 119 117 117 116 116 115 TGI25-30 231 187 182 176 175 173 164 147 146 145 TGI36-40 218 177 143 131 118 116 113 107 106 103 TGI41 40 iResearch I Usertracker TOP10 mUserTracker-2019 3 TOP10 193 180 176 168 166 164 154 148 142 142 TGI137 132 128 125 123 122 121 121 120 120 TGI 111 110 109 109 108 108 107 105 105 105 P2P TGI131 119 116 115 115 115 114 114 113 112 TGI 125 118 117 117 117 115 115 114 112 112 TGI 134 133 133 129 126 125 124 120 120 119 118 TGI41 iResearch I 2 4-2 10 11.0 Usertracker mUserTracker-2019 TOP15 11.0 7.3 6.4 5.8 5.4 5.4 5.3 4.7 4.7 4.6 4.4 4.2 3.9 3.9 3.7 42 iResearch I 62.6%PC Usertracker mUserTracker-2019 TOP15 1 0.13 0.12 0.31 0.47 0.52 0.26 0.12 0.23 0.16 1.07 1.21 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2018.9 2018.10 2018.11 2018.12 2019.1 2019.2 2019.3%mUserTracker-2018 1-2019 348 iResearch I iResearch I6033.5 3290.6 273.8 594.3 6346.5 2911.9 275.4 694.9 2018.3 2019.3 313 Usertracker Usertracker 8.5 7.7 9.9 9.8 10.1 4.9 10.1 16.4 2018.3 2019.3 mUserTracker-2018 2019 3 mUserTracker-2018 2019 3 49 iResearch I Usertracker 5571.6 5650.0 6033.5 6144.1 6613.5 6829.5 6693.7 6758.4 6446.4 6202.5 6603.3 6106.8 5958.0 5785.6 6346.5 15.4%4.5%4.8%7.6%14.2%26.8%12.1%13.3%13.0%8.4%16.2%4.7%6.9%2.4%5.2%2018.1 2018.2 2018.3 2018.4 2018.5 2018.6 2018.7 2018.8 2018.9 2018.10 2018.11 2018.12 2019.1 2019.2 2019.3%mUserTracker-2018 1-2019 350 iResearch I7.9 7.5 8.5 9.1 9.6 9.3 9.3 8.7 8.7 9.0 9.2 8.8 7.8 8.4 10.1 6.6%8.3%22.9%26.9%32.4%26.0%33.6%17.5%12.6%28.2%22.7%15.4%-1.3%13.0%19.6%2018.12018.22018.32018.42018.52018.62018.72018.82018.92018.102018.112018.122019.12019.22019.3%2019 3 10.1 5 1 2 Usertracker mUserTracker-2018 1-2019 3 5.8 6.1 6.6 6.8 6.9 6.5 6.2 5.9 5.3 4.8 5.1 4.8 4.4 4.7 5.0 146.2%161.9%175.1%164.2%156.1%139.3%125.2%90.4%19.3%-4.9%-8.8%-21.6%-25.0%-21.7%-24.0%51 iResearch I8 1 APP 86.3%11.0%2.0%0.5%0.1%0.1%84.0%12.6%2.5%0.6%0.2%0.1%1 2 3 4 5 5 2018.3 2019.3 APP 1 APP 85%StoreTracker StoreTracker-2018 2019 3 APP52 iResearch I 2018 3 24 36 3.6%VS 52.1%47.9%20.2%30.8%32.6%13.9%2.6%24.1%30.0%27.7%14.6%3.6%24 25-30 31-35 36-40 40 2018.3 2019.3.13.1%26.9%23.0%15.0%22.0%(%)-2.0%-1.6%+1.7%+1.0%+0.9%(%)Usertracker 7.0%3.3%mUserTracker-2018 2019 353 iResearch I APP APP 35 24 36 Usertracker mUserTracker-2018 2019 3 APP 45.3%48.6%54.7%51.4%2018.32019.319.7%23.3%33.5%35.2%32.3%24.8%12.3%13.4%41.5%43.8%58.5%56.2%2018.32019.322.8%26.0%33.0%34.0%32.5%27.1%10.5%11.1%12.5%13.9%28.3%30.4%21.3%23.3%15.4%12.8%22.5%19.5%60.3%59.3%39.7%40.7%2018.32019.3 16.9%19.0%28.0%30.3%36.6%31.5%16.2%16.5%24 25-30 31-35 36-40 40 14.2%13.8%23.3%26.8%22.5%23.1%16.8%15.1%23.2%21.2%KEEP 10.6%11.4%25.8%25.4%20.8%22.6%17.3%16.0%25.4%24.6%2.2%3.3%1.3%1.7%2.3%2.7%54 iResearch I 2018 2019 3 2911.9 11.5%Usertracker 2886.5 2759.3 3290.6 3641.6 3871.6 3849.5 3728.5 3887.7 3754.9 3671.6 3726.5 3049.6 3159.4 2806.3 2911.9-0.2%2.0%29.0%41.1%64.6%83.1%66.7%64.8%42.4%39.6%34.8%4.3%9.5%1.7%-11.5%2018.1 2018.2 2018.3 2018.4 2018.5 2018.6 2018.7 2018.8 2018.9 2018.10 2018.11 2018.12 2019.1 2019.2 2019.3%mUserTracker-2018-201955 iResearch I7.0 7.1 7.7 8.1 8.0 7.6 7.5 6.3 5.9 6.0 6.3 6.2 4.9 4.7 4.9-13.0%-9.8%-5.2%-1.3%-4.5%-14.9%-15.2%-34.5%-36.9%-23.2%-16.4%-14.7%-29.9%-34.5%-35.8%2018.12018.22018.32018.42018.52018.62018.72018.82018.92018.102018.112018.122019.12019.22019.3%3 3 2018 2019 30%Usertracker mUserTracker-2018 1-2019 3 2.7 2.7 2.9 3.1 3.4 3.4 3.2 3.1 2.7 2.6 2.9 3.1 2.5 2.6 2.9 32.0%31.1%33.8%42.1%54.8%51.4%40.4%20.9%4.6%-6.4%1.1%11.2%-5.6%-3.7%0.4%56 iResearch I 87.6%9.5%1.9%0.6%0.2%0.2%85.6%10.9%2.3%0.7%0.2%0.2%1 2 3 4 5 5 2018.3 2019.3 APP APP APP 85.0%StoreTracker StoreTracker-2018 2019 3 APP57 iResearch I 24.9%35 1.9%APP VS 44.5%55.5%20.5%23.3%29.8%21.2%5.2%18.0%22.7%29.7%23.2%6.4%24 25-30 31-35 36-40 40 2018.3 2019.3.13.1%26.3%21.2%15.8%23.7%(%)-0.8%-1.1%+1.0%+0.7%+0.2%(%)Usertracker mUserTracker-2018 2019 3 24.9%3.3%58 iResearch I+APP-2018 IT 2018 19 59 iResearch I KOL 60 iResearch I APP 2018 2018 2019 APP 3 APP APP Usertracker AP

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