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202362_艾瑞咨询_2023年中国NFC果汁消费者洞察报告（48页）.pdf

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202362_艾瑞咨询_2023年中国NFC果汁消费者洞察报告（48页）.pdf

2023 NFC 2023.6 iResearch Inc.2 iResearch I NFC NFC NFC NFC/NFC NFC C 30 15 NFC NFC NFC NFC 3 iResearch I NFC NFC NFC NFC 03 iClick NFC iClick 2023.05 18-45 NFC 1 1 NFC 02 NFC 2 2023.05 01 4 NFC 1 NFC 2 NFC 3 NFC 45 iResearch I NFCNFC 100%100%100%FC NFC NFC 1 5%2 10%FC 3 From Concentrate 100%NFC 4 Not From Concentrate 100%FC 100%NFC NFC 100%6 iResearch I NFC NFC NFC NFC NFC NFC NFC 7 iResearch I NFC NFC NFC NFC 2019-2023 NFC 2023 1 2023 2022 10 2022 2021 11 2021 3 2035 2019 6 2019 5 8 iResearch I iResearch I21966 23821 25974 28228 30733 32189 35128 36883 8%9%9%9%5%9%5%2015 2016 2017 2018 2019 2020 2021 2022%2015-2022 2015-2022 2018 NFC NFC 2022 36883 5%NFC 300931332316366262380987408017391981440823 43973310%10%9%8%-4%12%0%2015 2016 2017 2018 2019 2020 2021 2022%2015-2022 9 iResearch I NFC NFC NFC 2022 2023 22 2 8 Y Z Z 10 iResearch I NFC 2013 NFC NFC NFC NFC NFC 2013-2014 2015-2016 2017-2019 2020-2022 2023-NFC NFC NFC 11 iResearch I NFC NFC O2O 12 NFC 1 NFC 2 NFC 3 NFC 413 iResearch I N=1089 2023 5-NFC NFC NFC NFC 2023 NFC 25-35 52.8%60.3%56.1%74.5%11,764 54.8%/67.6%66.6%TOP314 iResearch INFC/NFC 65.4%64.0%62.2%NFC NFC 65.4%64.0%62.2%58.6%54.0%38.6%33.2%28.8%2023 NFC TGI=109 36.3%TGI=108 31.2%18-30 TGI=134 44.4%TGI=119 31.2%NFC N=1089 2023 5-20k 15 iResearch INFC NFC NFC 91.6%NFC NFC 77.5%NFC N=1089 2023 5-91.6%77.5%57.9%53.4%42.4%42.1%34.8%52.2%34.2%32.5%25.8%2023 NFC%16 iResearch INFC 12k NFC N=1089 2023 5-NFC NFC 103 108 104 TGI TGI6k 6-12k 12-20k 20k 112 118 111 112 111 130 145 110 158TGI 110 100TGI110 TGI 10017 iResearch I72.0%40.3%35.5%26.0%23.1%66.8%60.5%41.9%39.2%31.9%NFC NFC N=1089 2023 5-2023 NFC/94.2%96.4%NFC/72.0%66.8%60.5%18-30 31-45 NFC 31-45 TGI=10718-30 TGI=10518-30 TGI=10618-30 TGI=106%18 iResearch INFC/NFC NFC NFC NFC 18-30 NFC DIY 18-30 N=1089 2023 5-DIY 2023 NFC TGI=11318-30 TGI=11918-30 TGI=11419 iResearch INFC NFC 44.4%NFC NFC 63.2%N=1089 2023 5-2023 NFC TOP7 51.7%50.0%63.2%49.0%46.6%44.4%40.2%20 iResearch INFC NFC NFC O2O NFC 80.5%N=1089 2023 5-1-2 3-52023 NFC O2O 84.2%79.2%O2O 74.5%1-2 80.5%79.6%72.6%3-5 83.7%78.5%63.1%52.3%36.5%25.5%74.2%73.8%69.7%52.4%41.5%21 iResearch INFC NFC NFC N=1089 2023 5-1.2023 4-2023 5 NFC 2.O2O/52023 NFC 22 iResearch I69.1%64.7%41.3%17.8%29.6%26.1%16.3%14.5%94.2%49.3%47.9%NFC N=1089 2023 5-20k TGI115115113 94.2%NFC 49.3%NFC+20k 2023 NFC TGI176134131%23 iResearch I16.6%31.0%40.5%48.1%38.6%37.2%7.2%2.0%NFC NFC 94.4%NFC 36.5%NFC 13-17 11-13 18-30 NFC 2023 NFC 2023 NFC N=1089 2023 5-6-88-1111-1313-1717-1919-2323-33-618-30 TGI=122 TGI=149%94.4%68.4%64.1%36.5%24 iResearch I13.3%3.9%7.2%31.3%28.7%15.5%NFC 2-3 1 NFC 2-3 1 2 N=1089 2023 5-20k 2023 NFC 2 18%25%20k TGI=161 TGI=116 2 1 2-3 1 4-5 1 1 2-3 1 75.5%25 NFC 1 NFC 2 NFC 3 NFC 426 iResearch I4.9%8.9%14.6%23.0%23.8%25.9%27.6%30.0%30.4%40.2%43.0%45.2%53.0%74.7%/KOL N=1089 2023 5-NFC NFC NFC 74.7%53.0%45.2%43.0%40.2%TOP5 18-30 31-45 2023 NFC TGI110TGI90TGI87TGI114TGI145TGI12418-30 31-45%27 iResearch I N=1089 2023 5-NFC 67.9%64.4%43.6%2023 NFC TGI 110 TGI 108 20k TGI 117 TGI 110 6k-12k TGI 10767.9%64.4%52.2%43.6%28 iResearch I4.0%3.8%20.3%31.3%40.5%2023 NFC 58.8%48.5%46.1%36.5%35.5%34.1%30.3%20.5%15.3%13.7%13.4%11.8%9.9%7.0%6.4%5.2%4.2%4.0%2.4%2.1%1.2%18-30 31-45 TGI TGI 88 115120 74121 70142 44 79 94 131 124 55 101 153 143113 100 91 73120 107 76 58TGI TGI TGI TGI N=1089 2023 5-%29 iResearch I76.8%74.8%46.7%41.9%39.6%25.2%20.3%19.5%19.5%18.9%18.7%18.1%17.3%13.4%76.8%C 74.8%46.7%60.0%55.1%B B TGI 141-TGI 121/TGI 118 20k+-TGI 119 B TGI 112/TGI 106 TGI=116 TGI=10918-30 TGI=10831-45 TGI=118TGI=129 TGI=1202023 NFC 2023 NFC N=1089 2023 5-C B E TGI=11860.0%55.1%52.8%49.2%47.4%47.4%30.3%30 iResearch I63.5%30.5%42.2%27.1%20.4%/HPP 30 2023 NFC 2023 NFC TGI=113 TGI=107 HPP TGI=108 TGI=112 45 TGI=115120 TGI=135 90 TGI=133120 TGI=131 15 TGI=107180 TGI=155 30 TGI=14245 TGI=110 N=1089 2023 5-33.5%26.4%12.4%12.0%8.4%4.9%1.3%1.1%30()15()45()90()120()180()365()270()HPP%31 iResearch I 18-30 2023 NFC 38.5%45.8%49.5%26.8%27.8%28.8%31.8%36.5%44.8%IP 19.1%35.5%42.5%45.8%23.4%27.8%36.1%56.9%TGI 116 TGI 111 TGI 11518-30 TGI 121 TGI 112 TGI 141 TGI 116 TGI 115 TGI 113 N=1089 2023 5-20k%32 iResearch I 53.7%52.5%5 53.7%52.5%49.8%49.4%47.1%44.4%39.4%35.1%2023 NFC N=1089 2023 5-/TGI=111 TGI=120 TGI=114 TGI=140%33 iResearch I61.9%9-10 36.1%6-8 2.0%0-5 NFC NFC NFC 9-10 61.9%0-5 2%NFC 59.9%58.5%55.1%59.9%58.5%55.1%52.2%51.9%46.3%37.3%27.6%26.1%23.6%2023 NFC 2023 NFC N=1089 2023 5-0-10 0 10*8.8%34 iResearch I65.5%57.2%52.9%51.1%50.4%46.6%33.9%23.1%24.4%23.8%NFC NFC 18-30 NFC 31-45 NFC NFC NFC 2023 NFC 55.9%59.4%56.7%53.0%53.0%46.1%39.8%30.9%27.4%23.5%18-30 31-45 TGI 112 TGI 110 TGI 119 TGI 110 TGI 147 TGI 115 TGI 111 TGI 110 N=1089 2023 5-20k 6k%35 iResearch I33.7%33.6%30.8%30.2%38.5%28.3%26.4%18.6%18.1%16.3%13.0%33.4%21.9%30.4%26.1%NFC NFC 2023 NFC N=1089 2023 5-20k 6k 0118-30 TGI 117 TGI 112 TGI 118 TGI=110TGI=1250231-45 TGI 171 TGI 154 TGI 131 TGI 127 TGI 109 TGI=128 TGI=112%36 iResearch I NFC 35.5%NFC 33.5%33.4%2023 NFC 35.5%33.5%33.0%24.2%22.9%33.4%23.8%22.3%21.9%NFC TGI=135 TGI=134 TGI=113 TGI=109 TGI=122NFC TGI=117 NFC TGI=118NFC TGI=111 N=1089 2023 5-20k%37 iResearch I48.7%45.7%45.3%41.5%38.6%36.9%33.8%24.7%23.8%41.9%35.2%34.1%29.1%27.7%23.4%NFC NFC 18-30 2023 NFC N=1089 2023 5-TGI=125 TGI=119 TGI=118 TGI=110+TGI=109 TGI=113 TGI=11318-30 TGI 111 TGI 111 TGI=122 TGI=116 6k%38 NFC 1 NFC 2 NFC 3 NFC 439 iResearch I NFC NFC+NFC 1 NFC 2 NFC 3 NFC 1 2 NFC 3 40 iResearch I NFC NFC C 01 02 NFC NFC NFC 03 NFC 41 iResearch I NFC/6 14 01 02 500ml 1L 900ml 300ml 04 NFC 03 300ml 5-10 280g10 350ml 28 GL 942 iResearch I NFC NFC NFC/2022-NFC-2020-NFC NFC-IF-NFC innocent-43 iResearch I NFC NFC NFC NFC N=1089 01 NFC NFC TOP583.7%78.5%74.2%O2O73.8%69.7%02 NFC NFC 03 01 02 B 44 IPO 45/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 46 2002 3000 400-026-Contact Us 47

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