202192_艾瑞咨询_2021年中国家装行业研究报告(49页).pdf
2021 22021.9 iResearch I 2020 26,163 2020 26,163 12.4%2025 37,817 7.6%SMS 1 2 3 BIM 31 2 3 442021.9 iResearch I 1998/1998-2000 2000-2014 2014-2017 2017-19982000-2007 20%20082010-2014 10%52021.9 iResearch I 2021.9 iResearch I 2020 10.6 50 1%GB/T 4754-2017 1.1 13.213.012.511.710.62016 2017 2018 2019 20202016-2020 62021.9 iResearch I 2021.9 iResearch I 60-70%40%60%-70%20%-30%10%40%1 2+72021.9 iResearch I+5%10%15%-/-+40%40%55%-+55%50%30%-82021.9 iResearch I o 92021.9 iResearch I-+BIM 102021.9 iResearch I+1 2 3 4 1 2 A B C 112021.9 iResearch I 2020 10%2014 2020 12 6,806 46%40 97.6%90%122021.9 iResearch I 3D BIM ERP MES ERP83.0%17.0%ERP%ERP%98.0%2.0%ERP%ERP%MES ERP ERP 28.9%71.1%MES%MES%76.0%24.0%MES%MES%MES MES 132021.9 iResearch I3.6%48.3%35.6%10.7%1.8%=56 85%2021 6 N=3000+41.4%37.0%35.7%30.7%29.8%33.9%39.5%29.4%38.5%31.2%142021.9 iResearch I/152021.9 iResearch I 30-45%25%-30%30%-35%35%-40%15%15-30%25-35%30-40%50%12.5-25%10-17.5%10-15%16 1 2 3 4172021.9 iResearch I 2021.9 iResearch I 2020 8.6 61.5%2025 66.0%2015-2019 2020-2025 2015-2019 2020-2025 7.9 8.1 8.3 8.5 8.6 8.8 8.9 9.1 9.2 9.3 2.6%2.2%2.1%1.8%1.7%1.7%1.4%1.4%1.4%2016 2017 2018 2019 2020 2021e 2022e 2023e 2024e 2025e2016-2025%57.3%58.5%59.6%60.6%61.5%62.4%63.3%64.2%65.1%66.0%2016 2017 2018 2019 2020 2021e 2022e 2023e 2024e 2025e%2016-2025 182021.9 iResearch I 2021.9 iResearch I2.4 2.6 2.8 3.1 3.2 3.5 3.7 4.1 4.4 4.7 9.0%8.7%8.9%4.7%8.1%7.7%8.1%8.3%8.1%2016 2017 2018 2019 2020 2021e 2022e 2023e 2024e 2025e2016-2025/%1.7 1.8 2.0 2.2 2.1 2.3 2.4 2.6 2.8 2.9 7.1%8.4%8.6%-1.6%8.2%6.6%6.1%6.1%6.4%2016 2017 2018 2019 2020 2021e 2022e 2023e 2024e 2025e2016-2025/%2020 2025 3.5/2.3/,2021-2025 2021-2025 192021.9 iResearch I 2021.9 iResearch I 90 2010 2020 2014 2013 16 9.3 9.7 9.9 11.6 10.5 11.2 13.8 14.5 14.8 15.0 15.5 4.3%2.1%17.2%-9.5%6.7%23.2%5.1%2.1%1.4%3.3%2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020%2010-2020 12.9 14.7 13.1 14.6 12.5 10.7 11.6 12.8 15.4 16.8 16.4 14.0%-10.9%11.5%-14.4%-14.4%8.4%10.3%20.3%9.1%-2.4%2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020%2010-2020 202021.9 iResearch I 2021.9 iResearch I 2020 60%/4.1 4.9 4.1 4.0 3.9 4.0 26.7%26.2%22.1%21.3%20.7%20.4%2015 2016 2017 2018 2019 2020%2015-2020 0.6 0.6 0.3 0.3 0.4 0.5 59.1%63.8%57.7%59.7%59.6%64.3%2015 2016 2017 2018 2019 2020%2015-2020 212021.9 iResearch I 2021.9 iResearch I0.2-0.1-39.9-26.3-19.3-12.3-8.47.36.5-35.5-24.7-18.6-10.6-5.42019.1-11 2019.1-12 2020.1-2 2020.1-3 2020.1-4 2020.1-5 2020.1-6%&2020 1-2 35.5%39.9%2020 3 V 69.5%2021 6 N=3000 YESNO 222021.9 iResearch I vs+/-/1 2018.11 2 2019.5 3 2020.1 4 2020.12 80%5 2020.4 2021.7 232021.9 iResearch I2015 4 2015 8 2015 5 2018 5 2015 9+E+2015 8 2.7 2020 10-15%B2B2C C C B2B2C C 242021.9 iResearch I 1 2011.1 2 2016.3 3 2016.7 4 2016.11+5 2018.9 6 2019.3/7 2020.11 252021.9 iResearch I 2021.9 iResearch I36.7%31.2%19.4%11.1%1.5%26-35%36-45%46-55%56%25%26-35 36.7%36-45 31.2%26-45 65%80 90 26-45 48.3%22.8%18.6%17.5%2021 6 N=3000 2021 6 N=3000 22.8%18.6%17.5%14.1%12.1%14.9%26-45%262021.9 iResearch I 2021.9 iResearch I34.2%14.6%10.2%10.2%8.2%7.6%6.5%5.4%1.6%1.5%0.1%34.2%14.6%10.2%5.4%30%65.1%55.1%52.2%2021 6 N=3000 2021 6 N=3000 29.8%36.6%35.9%13.5%14.9%14.5%11.3%10.2%5.9%14.6%8.3%8.6%9.9%7.4%7.1%5.1%8.3%11.9%7.2%6.0%6.8%8.6%8.3%9.3%272021.9 iResearch I 41.4%37.0%35.7%32.2%30.7%29.8%28.8%26.9%28%TOP3 41.4%37.0%35.7%2021 6 N=3000 282021.9 iResearch I 2021.9 iResearch I 39.7%38.5%37.4%37%24.4%26-45 2021 6 N=3000 2021 6 N=3000 39.7%38.5%37.4%37.0%36.9%31.0%30.7%28.1%26.8%24.4%39.9%38.3%37.9%37.3%36.8%31.2%31.0%28.1%26.5%24.1%26-45 26-45 292021.9 iResearch I 2021.9 iResearch I 51.0%49%90 90 TOP3 1 30%2 21%3 15%83%72%69%65%56%41%35%32%84%76%73%58%65%49%38%29%/90 302021.9 iResearch I 4.13 4.13 56.5%NPS 24.3%NPS 57.8%56.5%94.4%4.29 4.32 NPS 72.7%2021 6 N=3000 8 6 NPS=%-%NPS 70%-80%24.3%67.8%6.9%0.7%0.2%NPS NPS 57.8%1 2 3:1 2 3:TOP3 312021.9 iResearch I 5 4.13 4.09 4.134.31 4.094.29 2021 6 N=3000 21.0%36.4%4.134.29 322021.9 iResearch I 4.18 4.09 4.07 2021 6 N=3000 4.18 4.09 4.07 332021.9 iResearch I 2020 26,163 12.4%2025 37,817 2014 2015 10%2020 45%2025 60%19859 20787 21871 23284 26163 28227 30447 32776 35292 37817 4.7%5.2%6.5%12.4%7.9%7.9%7.7%7.7%7.2%2016 2017 2018 2019 2020 2021e 2022e 2023e 2024e 2025e2016-2025%CAGR=7.1%CAGR=7.6%2015:10%2020:45%2025:60%34 1 2 3 4352021.9 iResearch I 1997 31 2020 20 2021 2014.2.19 6.55 1997 23+2019 3.0 2014.10.30 A 2007 76+VR 2018 11 SSF 2018.7.19 2021.7.8 25.2 2008 300+2020 2015.3.9 58 Matrix Partners C 2014 14+2017 2020 Life12+2017.6.28 2.16 C 362021.9 iResearch I 1/2 5 L5 Level 1 Level 2 Level 3 Level 4 Level 5L2 CRM 3D DIM WMS+TMS+TIS Saas L3 APP L1 L4 VR AR 372021.9 iResearch I 2/2+L5-IT-+CRM3D VRM+TMS+WMS APP APP+CRM 3D+&SKU+7*24 Level 5382021.9 iResearch I 4.1 2021 6 N=3000 4.3 4.2 4.1 392021.9 iResearch I 26-35 36-45 2021 6 N=3000 4.2 40 1 2 3 4412021.9 iResearch I+422021.9 iResearch I 90 00-/-VR/A P P/432021.9 iResearch I 442021.9 iResearch I 2021.9 iResearch I 2021 ARPU 2020 23 12.1-34.6%24.0%24.6-56.4%37.9%2020 35 60.3%ARPU2020 23 9.8%452021.9 iResearch I D I M+VR-BIM VR AR-3D Alot 5G-C R M C DP DMP 46 IPO 47 2002 3000 400-026-Contact Us 48