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2019531_艾瑞咨询_2019年中国企业级SaaS行业研究报告（61页）.pdf

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2019531_艾瑞咨询_2019年中国企业级SaaS行业研究报告（61页）.pdf

SaaS 20192 2015 SaaS SaaS SaaS Salesforce Workday ServiceNow Zendesk SaaS 2017 SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS 2019 SaaS 3 2018 GDP 15.8%IT 3.7%SaaS 2018 SaaS 243.5 47.9%40 2021 654.2 8.4%SaaS SaaS 2014 6.0%2018 13.3%SaaS SaaS 2C SaaS CRM HRM SaaS SaaS PaaS SaaS SaaS SaaS4 SaaS IT SaaS IT SaaS SaaSPaaSIaaS IT 5 SaaS SaaS Software as a Service SaaS PaaS IaaS SaaS SaaS SaaS SaaS SaaS PaaSIaaS 6 1 SaaS 2 3 2C 4 57 SaaS CRM SaaS Salesforce SaaS 2018 Salesforce 500 1000 Salesforce SaaS SaaS SaaS Salesforce 90%80%SaaS SaaS 2018 2019 3 1 31 Salesforce 14+1 200 Oracle+SAP+Salesforce 4500 2019 12 Google+Amazon+Facebook 2 2017-2019 Salesforce 7799 9766 12413 63877486926.5%24.9%26.0%2017 2018 2019%8 SaaS 2007 Salesforce PaaS AppExchange 4000 PaaS 2019 23.0%Salesforce PaaS SaaS 2014 CRM OA IM Salesforce PaaS 2015-2019 Salesforce 2019 SaaS 48.7%43.5%39.4%36.7%32.5%26.3%29.3%30.0%29.5%29.2%14.9%16.7%18.4%19.6%23.0%10.1%10.5%12.1%14.2%15.3%0%20%40%60%80%100%2015 2016 2017 2018 2019 Salesforce 1 31 Salesforce CRMOA IMHRM 9 15.0%14.8%15.1%15.8%3.5%3.4%3.6%3.7%0%5%10%15%20%2015 2016 2017 2018 GDP%IT%SaaS 2018 GDP 15.8%IT 3.7%SaaS SaaS IT Salesforce SaaS ERP SCM CRM IMF Gartner 2015-2018 GDP IT 1 2 ERP SCM CRM 3 IT IT10 S IT IT 20 90 20 C D.2005.1970s 1990s 2010s 2030s PC IT C 11 45.3%34.7%13.4%6.6%2018 479.1 2015 2.9%4.0%IT3.7%IT 2017 54.7%2015-2018 Gartner 2018 2017 2015-2018 172.1241.4340.9479.1 2.9%2.8%3.5%4.0%2015 2016 2017 2018%12 GSMA 2014 2017 4G 85 90 GSMA 0 100 GSMA GSMA 0 100 GSMA2014-2017 GSMA 2014-2017 GSMA 0204060801002014 2015 2016 20172G 3G 4G 0204060801002014 2015 2016 20172G 3G 4G 13 1 SaaS 2 3 2C 4 514 4550552017.1 2017.4 2017.7 2017.10 2018.1 2018.4 2018.7 2018.10 2019.1 2019.4 PMI%(PMI%)SaaS PMI PMI PMI PMI 50%PMI 50%50%2017 1-2019 4 2018 11 50%15 17.5%17.5%17.6%17.7%17.8%17.8%67.6%67.0%66.3%65.6%64.9%64.3%14.9%15.5%16.1%16.7%17.3%17.9%0%20%40%60%80%100%2013 2014 2015 2016 2017 20180-15 16 16-59 60 60 SaaS 30 2013 16-59 67.6%2018 64.3%2013-2018 2013-2018 2008-2017 2889832244365394179946769514835636062029675697431816.9%11.6%13.3%14.4%11.9%10.1%9.5%10.1%8.9%10.0%2008 2009 2010 2011 2012 2013 2014 2015 2016 2017%16 SaaS SaaS ITSaaS 2018-2020 SaaS SaaS SaaS SaaS 2019 SaaS 2596.1 3033.7 3474.2 5930.0 6579.4 7328.6 179.4201.7217.312.4%12.7%12.3%2016 2017 2018%SaaS SaaS SaaS SaaS 17 SaaS SaaS SaaS SaaS 2C SaaS SaaS SaaS SaaS SaaS 2C SaaS 2019 SaaS 2C SaaS 2C SaaS SaaS SaaS18 SaaS 2C B SaaS 2018 2C 2C SaaS SaaS SaaS 2019 SaaS 2C 2C SaaS SaaS+-SaaS 19 SaaSB 2018 SaaS 368 287 SaaS CRM SaaS 2018 SaaS A 64.1%52.6%IT IT 3.8%1.0%19.8%15.0%40.5%36.6%13.9%19.2%14.9%16.4%0%20%40%60%80%100%2017 2018/IPOD E F/Pre-IPOC C+B Pre-B B+A Pre-A A+2017-2018 SaaS 2017-2018 SaaS 188 125 180 162 2017 2018 36828720 SaaS HRM CRM HRM CRM SaaS 20 IT IT 2017-2018 SaaS 2017-2018 SaaS 36 16 22 8 10 15 8 6 7 52 381791815667442 2017 201830 34 20 20 14 12 6 7 7 8 5 5 20 25181710 106 65425314HRMCRM SCMOA ERP 2017 201821 SaaS 250 40%2018 SaaS 243.5 47.9%SaaS 2016 2017 2018 SaaS SaaS SaaS SaaS 39.0%2021 654.2 34.959.898.9127.5164.6243.5341.1473.9654.271.3%65.4%28.9%29.1%47.9%40.1%38.9%38.0%2013 2014 2015 2016 2017 2018 2019e 2020e 2021e SaaS SaaS%2013-2021 SaaS 22 SaaS SaaS SaaS 2017 4.1%2021 8.4%GDP SaaS 2017-2018 2019-2021 2019 SaaS SaaS Gartner 2017-2018 2019-2021 2019 SaaS SaaS Gartner GDP IMF 4.1%4.6%5.4%6.7%8.4%15.1%15.8%16.3%16.8%17.3%2017 2018 2019e 2020e 2021e SaaS%GDP%29.1%47.9%40.1%38.9%38.0%24.0%33.3%20.8%16.6%14.7%2017 2018 2019e 2020e 2021e SaaS%SaaS%2017-2021 SaaS 2017-2021 SaaS GDP 23 SaaSCRM ERP 2018 SaaS 140.2 42.1%CRM SaaSSaaS 20%ERP SaaS 15%11%11%2018 100%30%-50%SaaS CRM ERPHRM SCM OA 2018 SaaS SaaS 140.2 20%15%11%11%9%9%9%6%3%3%2%2%24 SaaS SaaS 2018 SaaS 103.3 SaaS 56.6%SaaS SaaS 26%SaaS 66.2%SaaS 16%13%SaaS SaaS 2018 SaaS SaaS 103.3 26%13%16%10%9%9%9%8%25 1 SaaS 2 3 2C 4 526 SaaS SaaS IT SaaS GDP 60%SaaS PaaS IT SaaS SaaS+PaaS 2018 2019 SaaS GDP 60%50%IT SaaS+PaaS SaaS+PaaS IT SaaS27 SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS 2019 SaaS A B A B C C D D SaaS 28 SaaS SaaS 2B SaaS 2B IM 2C 2C SaaS SaaS SaaS 2019 SaaS PCF,Product Channel Fit 2C SaaS SaaS 29 SaaS SaaS SaaS SaaS+SaaS SaaS+2019 SaaS 500/10 10 500/SaaS30 SaaS SaaS Salesforce PaaS SaaS IM OA CRM HRM 2019 SaaS IM OA CRM HRM PaaS PaaS PaaS IM OA 31 IM SaaSPaaS PaaS SaaS PaaS IaaS SaaS IM PaaS SaaS SaaS PaaS SaaS SaaS SaaS SaaS 2019 SaaS PaaS PaaSSaaS IaaS SaaS 32 SaaS SCMERPCRMHRMOA/ECM 2019 SaaS 33 SaaS SaaS SaaS 2019 SaaS 34 1 SaaS 2 3 2C 4 535 SaaS 2011 2014 SaaS K/3 ERP SaaS 2016 2018 8.5 49.5%30%SaaS 2018 15.2 17.4 19.6 3.4 5.7 8.5 22.7%23.7%21.9%2016 2017 2018%18.223.028.12016-2018 SaaS SaaS iResearch Inc 2016 2012 2018 1000 2016 2014 K/3 ERP 2017 2018 6.1 53.8%2018 8 SaaS PaaS 2018 15 5 50036 PaaS SaaS SaaS PaaS 2018 SaaS 2020 60%21 AI SaaSPaaSIaaS VS 37 SaaS 2016 SaaS PaaS DaaS IaaS SaaS AI ISV PaaS SaaS PaaSDaaS DevOps IaaS AI38 UI PaaS 2018 2019 IT ISV SaaS H5 DevOps ISV IT PaaS DevOps 39 EC EC CRM EC SCRM+2015 5 EC SCRM QQ/40 EC EC QQ EC EC Social Smart Sales AI 41 CRM CRM CRM PRM SCRM 5 50 IDG DCM 7 60 CRM CRM KIS CRM IM BI PaaS OpenAPI 5 50+1 2 7 9 3 CEO 4 5 CRM42 SaaS+PaaS PaaS sPaaS bPaaS iPaaS PaaS SFA+BI&DI&IT PaaS PaaS ERP HR BI 43 2008 Kenexa 2012 Kenexa IBM 2018 1 1.5 B HCM 360 44+SaaS Kenexa HR 2016 HR SaaS HRM Kenexa HR 45 PaaS+SaaS SKU 50 10 91.3%CRM POS+ERP WMS 46 CMMI3 ISO27001 3M 500 TOP 2014 C+0.04s Erlang 2018 4.02 0 0 ISO 27001 0 0 99.99%3M 500 MOMO TOP MG AI 3D 47 SaaS 2006 20 SaaS 10000 120000 30 2018 3 2 C SaaS APP+10000+120000+48 2010 SaaS CEO CEO SaaS CEO CEO 49+2010+K12 SaaS K12 2019 3 7 16 100 400 2018 2 C K12 ERP 1Course/50 SaaS S2B S2B K12 B C B B B S2B+K12 B B B B 51 1 SaaS 2 3 2C 4 552 1004.71196.31383.11606.21836.12106.52399.42722.959.898.9 127.5164.6243.5341.1473.9654.219.3%19.1%15.6%16.1%14.3%14.7%13.9%13.5%71.3%65.4%28.9%29.1%47.9%40.1%38.9%38.0%2014 2015 2016 2017 2018 2019e 2020e 2021e SaaS%SaaS%SaaS SaaS SaaS 2018 SaaS 2014 6.0%13.3%SaaS 2021 24.0%IT 200 IT SaaS 2014-2021 SaaS IT SaaS 0.5%SaaS 15%-20%10%-15%53 SaaS 2018 3.1 GDP 34.8%2.5 IT GDP SaaS SaaS 2B 2C 2015-2018 2014-2018 GDP 51.1%52.1%23.3%25.4%2016 2017 GDP%GDP%2016-2017 GDP 42115 47780 51955 61517 64119 119525 138521 173867 210220 248815 26.1%27.5%30.3%32.9%34.8%19.3%20.4%23.3%25.5%27.7%2014 2015 2016 2017 2018 GDP%GDP%16164018630122582227173731293454 SaaS SaaS SaaS SaaS SaaS SaaS SaaS 1 2 SaaS 3 SaaS ERP SCM HRM+55 ERPHRMCRM OA SaaS SaaS SaaS CRM SaaS SaaS SaaS 2018 SaaS 56 SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS A X A X M A M M A M A M N A X A X B SaaS SaaS SaaS SaaS X A M A57 SaaS+SaaS 2C SaaS SaaS SaaS PaaS 2C SaaS ISV SaaS SaaS 2C SaaS SaaS SaaS B IaaS/PaaS SaaS 58 SaaS SaaS SaaS SaaS 2B 2C SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS 59 Keep Learning 400-026-2099 60

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