2018727_艾瑞咨询_2018年世界杯转播平台洞察报告（26页）.pdf
20182 I 2018 5 3.8 42.7 7.4%SMS 80%25-34 311 2018 22018 32018 44 I 16.316.624.124.38.47.110.715.861%51%62%42%0%10%20%30%40%50%60%70%01020304050 1999-2002 2003-2006 2006-2010 2010-2014 2002-2014 IP 2014 24.3 2018 7 TOP 2 4 vivo VISA 1CHF=1.0012USD 2018.7.20 FIFA 2018 5 I 40 40 2018 1978 1982 1990 1998 2010 2018 20186 12018 22018 32018 42.12.27 I 2018 3 900 670 3.5 1/8 779 mUserTracker.2018.6 400 1 189 1/8 1/4 670 911 962 893 828 655 478 626 020040060080010006.01 6.03 6.05 6.07 6.09 6.11 6.13 6.15 6.17 6.19 6.21 6.23 6.25 6.27 6.29 7.01 7.03 7.05 7.07 7.09 7.11 7.13 7.15mUserTracker-2018 6 1-7 15 8 I I 10 APP Store 6 4-6 10 APP 751%10 APP Store 65%46%19 StoreTracker.2018.6 3000 1 StoreTracker.2018.6 3000 1 751%566%586%0%100%200%300%400%500%600%700%800%StoreTracker-2018 6 4-6 10/46%65%51%0%20%40%60%80%StoreTracker-2018 6 11-7 8 APP 9 I I 692 704 649 601 729 02004006008006.016.046.076.106.136.166.196.226.256.287.017.047.077.107.13mUserTracker-2018 6 1-7 15 5 3.8 5000 5 7 1 1/8 729 mUserTracker.2018.6 400 1 mUserTracker.2018.6 400 1 4050 5212 5072 4429 01000200030004000500060006.016.046.076.106.136.166.196.226.256.287.017.047.077.107.13mUserTracker-2018 6 1-7 15 10 I I 50 52.8 42.7 7.4%mUserTracker.2018.6 400 1 mUserTracker.2018.6 400 1 4.1 6.1 5.8 5.5 5.3 02468106.016.046.076.106.136.166.196.226.256.287.017.047.077.107.13mUserTracker-2018 6 1-7 15 45.6 47.0 52.8 51.7 0204060806.016.046.076.106.136.166.196.226.256.287.017.047.077.107.13mUserTracker-2018 6 1-7 15 11 12018 22018 32018 42.12.212 I UGC 2018+H5 IP 13 I CCTV5 IP 5.3 66 20 CCTV5 CCTV5 APP NewTV IP IP 9.2 5 71.4%2018 14 I 2018 VR 2018 1080P CDN 7*24 10 VR 15 12018 22018 32018 416 I01002003004005.015.035.055.075.095.115.135.155.175.195.215.235.255.275.295.316.026.046.066.086.106.126.146.166.186.206.226.246.266.286.307.027.047.067.087.107.127.147.162018 5 1-7 17 0200004000060000800001000006.016.036.056.076.096.116.136.156.176.196.216.236.256.276.297.017.037.057.077.097.117.137.152018 2014 2018-2014-2018 6 14 7 15 2014 6 12 7 13 7 2014 2018 2.5 2018.5.1-2018.7.17 2014.6.1-2014.7.16,2018.6.1-2018.7.16 2018:192612014:748317 I01002003004006.016.046.076.106.136.166.196.226.256.287.017.047.077.107.132018 6 1-7 13 2018.6.1-2018.7.13()2,703,081 1,929 18 12018 22018 32018 419 I I 2018 64 38 24 24 10 70%N=2168 2018 6 iClick N=2052 2018 6 iClick 41.1%38.5%15.0%3.7%1.6%2018 44.2%30.3%24.1%18.5%39.6%39.7%45.7%27.3%2018=79.6%20 I I 38%24%20%10%7%1%-2018 N=1320 2018 7 iClick/N=1320 2018 7 iClick 50%21%17%6%5%1%-2018 21 I I 85%60%60%N=548 2018 7 iClick N=548 2018 7 iClick 38%37%41%53%47%44%2018 61.9%61.0%55.3%45.3%36.7%36.3%22 I2%21%49%15%14%3%20%41%17%19%0-17 18-24 25-34 35-44 45+80%25-34 6 14 5 5000 5000-20000 20000 2018 73%79%25-34 41%49%28%49%23%77%23 I TGI 485 1.2.6 14 93%85%79%53%53%52%49%46%95%39%39%2018 137 102 485 109 128 125 102 130 133 145 80TGI24 Keep Learning 400-026-2099 25
