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2019126_艾瑞咨询_2019年中国商业银行APP渠道运营报告(41页).pdf

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2019126_艾瑞咨询_2019年中国商业银行APP渠道运营报告(41页).pdf

APP 20192 iResearch I PC APP ATM APP APP ATM PC ATM APP APP3 iResearch I APP APP APP APP APP APP APP APP 4 iResearch I 2017 ATM APP&APP APP APP APP APP APP APP APP APP APP APP 5 APP 1 APP 2 APP 36 iResearch I2017-1%1%3%5%7%9%2013.12013.32013.52013.72013.92013.112014.12014.32014.52014.72014.92014.112015.12015.32015.52015.72015.92015.112016.12016.32016.52016.72016.92016.112017.12017.32017.52017.72017.92017.112018.12018.32018.52018.72018.92018.112019.12019.32019.52019.72013-2019 7%5 2013-2014 0.2%2014 12 136 2017 2013-2017 9 7 iResearch I iResearch I 2017 8 2019 8 70%40%152839114987 7 724321716711416124234 6.4%31.1%9.5%5.7%20.9%35.2%63.2%28.0%8 iResearch I iResearch IATMATM ATM 2017 ATM ATM ATM ATM 020,00040,00060,00080,000100,000120,0002013 2014 2015 2016 2017 20182013-2018 ATM 8.8 10.9 12.7 13.3 11.9 10.5381.8400.0592.0 599.0646.0679.823.5%16.7%4.7%-10.6%-11.9%14.8%4.8%48.0%1.2%7.8%5.2%2013 2014 2015 2016 2017 20182013-2018 ATM ATM ATM%9 iResearch I iResearch I 2013 80%2018 95%80%ATM-80.2%86.0%90.2%92.0%94.9%97.7%2013 2014 2015 2016 2017 20182013-2018%82.2%14.6%3.2%2017 10 iResearch I iResearch I&2010-2015 ATM PC APP 48.716.52010 20192010&2019 min(min)113.6170.52010 20192010&2019()11 iResearch I&ATM/2016 90%2018 98.2%94.0%94.2%90.7%88.0%84.7%77.5%98.2%98.2%97.8%97.3%95.4%92.5%98.1%95.9%92.5%91.5%85.0%80.9%96.8%97.1%96.2%92.7%85.6%76.5%2018 2017 2016 2015 2014 20132013-2018%12 iResearch IAPP APP P2P APP VS APP 1 2 APP 1 APP 2/APP 13 iResearch IAPP APP APP APP 2013-2015 2015 APP 2018 APP 60%APP APP APP APP 32.9%42.1%41.2%45.6%52.1%62.6%19.9%23.4%24.6%22.4%25.5%29.7%2013 2014 2015 2016 2017 20182013-2018 APP APP APP 60%APP B 14 iResearch I iResearch IAPP 2016 2016 17.9%APP 0.00.20.40.60.81.01.21.40 500 1000 1500 2000 2013-2018 0.050.0100.0150.0200.00 500 1000 1500 2000 2013-2018 2013-2015 2013-2015 2016-2018 2016-2018 15 iResearch I 1/2/ATM+&+16 iResearch I 2/2 APP APP APP APP 62.4%1.25 0.78 0.19 2018 180.00 53.39 168.89 2018 172019.12 iResearch I APP 2017 APP APP APP APP/APP APP APP APP APP APP APP APP APP APPAPP APP Step1 Step2 Step3 APP 18 APP 1 APP 2 APP 319 20 iResearch I iResearch IAPP94.2%APP iclick APP 1499 APP APP APP APP 5.8%APP APP 3 70%APP APP iclick iclick 61.3%93.4%37.3%16.9%5.8%2019 0%10%20%30%40%3 1 2 3 1 2 2 3 1 8 1 2019 APP APP APP APP APP21 iResearch I iResearch I APP APP APP APP 95%APP APP iclick iclick 0%20%40%60%80%100%APP APP2019 APP/APP/APP 4s,94.8%,5.2%2019 APP APP 22 iResearch I iResearch I APP APP APP 75%50%1 11.5 45.9 APP iclick APP iclick MGM APP APP APP 40%26.3%15.8%36.8%15.8%75.0%50.0%73.7%84.2%63.2%84.2%25.0%50.0%2019 APP 1 123 iResearch I iResearch I50.0%14.9%14.6%9.1%4.3%3.7%1.8%1.5%/2019 175 iclick iclick 50.0%25.4%0.0%6.1%17.8%0.8%45.6%12.8%22.6%2.8%16.2%0.0%/APP 2019 24 iResearch I iResearch I 2017 10 iClick 79.3%20.7%2017 25 26 iResearch I iResearch I81.9%56.3%82.8%67.1%2019 APP APP 94.8%APP iclick iclick 8.5%7.6%11.7%9.3%20.8%17.4%5.2%2.6%8.2%5.0%13.4%13.0%8.5%5.2%9.3%8.2%15.5%11.7%20.1%12.8%24.8%14.3%30.3%20.0%25.9%12.0%22.7%14.0%16.2%20.0%13.7%16.0%12.5%15.7%3.9%17.8%18.1%43.7%10.8%33.5%2019 APP 3 1 2 3 1 2 2 3 1 8 1 27 iResearch I APP APP APP APP APP APP APP 100 iclick 36.6 22.4 13.3 10.4 8.6 6.7 2.2 31.4 21.7 15.6 11.5 9.4 7.7 2.7 27.4 33.6 10.8 8.4 7.7 9.7 2.5 2019 APP APP%APP%APP%28 iResearch I APP APP22.3%39.2%23.5%14.1%0.9%2019 60%APP ETC iclick 40%50%50%10-20%29 30 iResearch IAPP APP APP 1 2 3 APP 4 5 6 APP APP APP APP 31 iResearch I APP APP68.5%6.6%0.8%18.2%5.8%APP APP APP APP APP2019 APP APP APP 68.5%APP 6.6%0.8%18.2%APP APP APP/iclick32 33 iResearch I iResearch I APP APP APP 31.7 100 APP APP 28.6 44.6 APP APP 100 iclick APP 100 iclick 31.7%28.9%16.2%8.9%8.6%5.7%2019 28.6 25.3 19.9 15.9 10.4 44.6 17.2 13.6 13.3 11.3 APP 2019 APP APP APP%APP%342019.12 iResearch I APP APP APP APP/APP APP 35 iResearch I iResearch I APP iclick iclick 1 2 3 4 5 1 2 3 4 36 APP 1 APP 2 APP 337 iResearch I APP 66.3%25.4%8.3%2019 APP APP 24H iclick38 iResearch I APP 123456789 1011 39 Keep Learning 400-026-2099 40

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