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20231031_艾瑞咨询_2023年中国SaaS厂商生态发展白皮书（36页）.pdf

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20231031_艾瑞咨询_2023年中国SaaS厂商生态发展白皮书（36页）.pdf

2023 iResearch Inc.2023 SaaS 2 2023.10 iResearch I SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS 1 2 3 SaaS SaaS 1 2 SaaS 3 3 CONTENTS01SaaS 02 SaaS 03 04 OverviewGrowth and surmountEcological platformsCase study4SaaS 015 2023.10 iResearch I SaaS Web SaaS SaaS IaaS PaaS SaaS SaaS SaaS SaaS SaaS 99.8%SaaS SaaSSaaS 521 693 1026 1612 2256 3280 4769 32.1%33.2%48.1%57.1%39.9%45.4%42.8%2016 2017 2018 2019 2020 2021 2022e%2016-2025 SaaS 6 2023.10 iResearch I 2023.10 iResearch I56.4%54.2%53.4%53.5%53.0%52.1%43.6%45.8%46.6%46.5%47.0%47.9%48.7%48.7%35.2%9.5%17.2%28.5%2019 2020 2021 2022e 2023e 2024e SaaS SaaS SaaS%SaaS 2023 SaaS 2020 SaaS 3 SaaS 2023 2024 1201 SaaS SaaS SaaS SaaS SaaS SaaS 2019-2024 SaaS 3625387287979351201SaaS SaaS SaaS SaaS SaaS SaaSCRM SaaS SaaSCRM SCRM 7 2023.10 iResearch I 2023.10 iResearch I SaaS 2020 2022 2023 SaaS 1 2 3 SaaS 2017 2022 SaaS 2017 2022 SaaS TOP32016-2022 SaaS 20%12%9%20%15%12%2017 2022 372317304239 23724613326.3%28.4%36.8%41.4%45.1%50.0%51.1%2016 2017 2018 2019 2020 2021 2022 A%77%23%76%24%2017 2022 A+8 2023.10 iResearch I SaaS 1 ARR CAC/MRR LTV/CAC PMF 2 3 40%SaaS SaaS 40%SaaS+40%SaaS 40%SaaS SaaS+*100%/40%2018-2022 40%2018 2019 2020 2021 2022 A-20%13%B 65%67%33%35%25%C-94%70%-33%77%-55%D-108%59%-214%-53%E 90%33%30%-1%-39%F 103%74%33%30%-58%2018 2019 2020 2021 2022 A-11%11%B 49%55%46%44%35%C 32%46%23%91%9%D-145%77%-7%-9%E 65%11%12%15%-1%F 83%55%71%54%7%2018 2019 2020 2021 2022 A 13%14%17%9%3%B 16%12%-12%-9%-10%C-125%24%-56%-14%-64%D-83%-37%-18%-207%-44%E 26%22%18%-16%-38%F 20%19%-38%-23%-64%2018-2022 2018-2022 30%20%10%10%30%10%-10%20%40%30%20%SaaS9 2023.10 iResearch I SaaS SaaS 1 SaaS 2 SaaS SaaS 10SaaS 0211 2023.10 iResearch I 2023.10 iResearch I 1 KA SMB SaaS 1 KA SMB 2 KA SaaS SMB 3 SaaS SaaS 1.SaaS 2.2017 SaaS SMB KA 2019-2022 SaaS 2020-2022 SaaS SMB KA KA SaaS 2020-2022 SaaS%SMB%2020 202211.4%33.7%88.6%66.3%2020 2021202256.2%68.3%54.7%43.8%31.7%45.3%21712126054201920221101 12.5 6373 20.1 12968 12 2023.10 iResearch I 2023.10 iResearch I 2 ISV SaaS C SaaS ISV 13 2023.10 iResearch I 3 SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS SaaS PaaS SaaS SaaS SaaS+SaaS 14 2023.10 iResearch I 2023.10 iResearch I SaaS SaaS 1 SaaS 1 2 SMB KA SaaS SaaS SaaS SaaS 2018-2022 SaaS SMB KA 1.281.091.721.131.682018 2019 2020 2021 20222018-2022 to SMB SaaS 26.8%22.2%26.1%23.3%26.0%52.2%52.6%54.8%59.2%48.6%2018 2019 2020 2021 2022 A%B%15 2023.10 iResearch I 2023.10 iResearch I 2022 Customer Success Leadership Study N=58 2 SaaS SMB SaaS C KA SaaS or SaaS SaaS SaaS 2022 SaaS SMB KA To SMB To KA 26.8%52.3%21.0%16 2023.10 iResearch I 2023.10 iResearch I SaaS 3 SaaS SaaS 2019-2022 SaaS 10%13%39%45%23%21%29%19%21%29%34%2019 2020 2021 2022 A%B%C%17 2023.10 iResearch I SaaS SaaS+1 2 1 2+18 0319 2023.10 iResearch I ISV ISV SaaS SaaS 1 SaaS ISV 2 SaaS 1 2 3 NISV 20 2023.10 iResearch I SaaS SaaS SaaS 1 2 3 OA IM CRM 21 2023.10 iResearch I API DAU ARR SaaS SaaS 22 2023.10 iResearch I 1 SaaS 2 SaaS SaaS SaaS SaaS SaaS 23 2023.10 iResearch I-SaaS-SaaS SaaS 24 2023.10 iResearch I 1 SaaS 2 3 SaaS SaaS 2020 PaaS SaaS 6 SaaS SaaS B C KA 2015 2016 2018 2020 SHOPLINE 25 2023.10 iResearch I 2023.10 iResearch I SaaS 1 2 SaaS+260427 2023.10 iResearch I PaaS SaaS PaaS aPaaS bPaaS dPaaS SaaS(1 ISV 2 ISV 3 ISV 01 02 03 OA+SaaS ISV PaaS+aPaaS PaaS+aPaaS+bPaaS 28 2023.10 iResearch I 2023.10 iResearch I User Tracker 1 6 SaaS 1 DAU GMV 2 SaaS SaaS 2022 1-2022 12 17 16 20 20 19 19 19 18 20 20 20 20 2022.01 2022.05 2022.09 2022.12 1.5 2022 1-2022 12 174151210 210 214206 206199211202 2041942022.01 2022.05 2022.09 2022.12 151 6 2022 1.5 151 29 2023.10 iResearch I+2 1 SaaS 2 CRM,MAAGMV-/45/60 60 GMV MAA 30 2023.10 iResearch I 2023.10 iResearch I 3 3100+SaaS API SDK SaaS 3100+SaaS API bPaaS 1.5 2 2.2 1 L2L3L4L5L1 1 OA CRMIM3100+SaaS 5 1 0 1 31 2023.10 iResearch I 2023.10 iResearch I 4 iPaaS SaaS 1 2 3 Dslink SAP Dslink ISV ISVISV 1 2 32 2023.10 iResearch I 2023 3 OA+IM SaaS 2018 2 33 2023.10 iResearch I 2023.10 iResearch I PaaS SaaS ISV 1 2 3 PaaS PaaS SaaS bPaaS PaaS SaaS AI AI 1+2+SaaS 3+SaaS+SaaS aPaaS bPaaS bPaaSiPaaSdPaaS aPaaS+PaaS AI ISV 34BUSINESS COOPERATION 400-026-35LEGAL STATEMENT THANKS

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