2021121_艾瑞咨询_2020年中国游戏领域未成年人保护白皮书（47页）.pdf
20202+3 iResearch I 2019 2939,3 17.1%7.2 1.1 SMS 26-30 95%4 1 2 3 4 55 iResearch I iResearch I1,435 1,791 2,355 2,464 2,885 3,325 3,777 4,237 4,698 29.9%24.8%31.5%4.6%17.1%15.2%13.6%12.2%10.9%2015 2016 2017 2018 2019 2020e 2021e 2022e 2023e2015-2023%2019 2884.8 17.1%2019 7.2 5.6%2018 2019 2020 1.PC PC 2.3.2021 530 580 650 680 720 780 820 850 870 8.8%10.0%11.5%5.1%5.6%7.9%5.6%4.0%2.3%2015 2016 2017 2018 2019 2020e 2021e 2022e 2023e2015-2023%1.PC PC 2.3.2021 6 iResearch I iResearch I931072015 20192015&2019 CNNIC 2020 5 2019 2019 1.75 93.1%2016 CNNIC 2015 4 0.41 31%CNNIC 2019 1.07 2015 0.93 0.15 16%16%1341752015 20192015&2019 31%CNNIC 2019 CNNIC 2019 7 iResearch I iResearch I CNNIC 2019 CNNIC 2019 CNICC 2019 61%66%2019 2019 66%61%58%46%2018&2019 58.6%69.9%64.2%56.7%64.7%63.4%2018%2019%8 1 2 3 4 59 iResearch I iResearch I7%42%41%10%2020 15-17 49%11 12-14 78%A5.N=500 2020 126 及以下 7-11 12-14 15-17 17%61%22%6 及以下 7-11 12-14 2020 15-17 2020 12-14 A5.N=500 2020 1210 iResearch I 53%52%36%28%52%25%56%16%A6.N=500 2020 1211 iResearch I 14-17 13.7%17.0%20.0%15.3%27.9%19.5%31.5%22.3%27.4%27.0%19.8%14.6%2019 3 13.3%18.9%14.0%10.7%+1/4 3 314-17 30 30-1 1-1.5 1.5-2 2 0.6%0.0%0.2%0.2%0.0%0.4%0.4%0.4%0.2%0.0%1.0%0.8%0.6%0.2%0.0%4.8%11.0%5.4%3.0%1.6%1.6%9.6%8.4%7.2%4.6%1.0%6.8%7.8%8.0%14.2%CNNIC:56.8%14.0%10.7%CNNIC 2019 A4.N=500 2020 1212 iResearch I iResearch I45%57%44%48%33%120 101 87 89 70 104 109 120 TGI=100 A16./N=500 2020 12 A16./N=500 2020 1213 iResearch I iResearch I3%4%15%45%61%.14%3%53%45%25%24%10%14%3%1 A18./2 A17./N=500 2020 12 1 A18./2 A17./N=500 2020 1214 iResearch I iResearch I42%33%17%8%42%33%9 45%41%38%1 A26.N=411 2020 12 A27.N=411 2020 1215 iResearch I 12-14 78%11 57%8 5 16 1 2 3 4 517 iResearch I18%29%35%11%7%39%60%22%9%56%30%62%24%4%8%11%51%1%2%5%12%4%26-30 31-40 26-30 31-40 41-50 95%90%84%51-60 33%13-17 47%26-30 31-40 41-50 51-60 1 A14.N=2000 2020 122 A11.N=500 2020 1218 iResearch I31.0%15.0%9.3%2.7%46%53%55%29%21%26%29%15%2%6%7%53%2630 3140 4150 5161 29%20%11%24%49%57%62%40%22%23%27%36%2630 3140 4150 5161 51-61 1 A12.N=2000 2020 122 A13.N=2000 2020 1219 iResearch I36%40%45%33%30%27%25%44%52%47%33%27%20%22%48%52%40%30%25%22%21%44%47%29%32%17%13%18%4-6%7-11%12-14%15-17%4-6 12-14/A16 N=2000 2020 1220 iResearch I71.2%63.8%71.6%69.4%66.3%61.0%7%41.2%38.8%16.9%3.1%20.4%46.6%21.4%11.6%22.0%40.7%25.4%11.9%28.5%52.4%14.3%4.8%7 80%15%67.8%1 A15.N=2000 2020 122 A16.N=2000 2020 1221 iResearch I 26-30 31-40 41-50 51-60 46%47%53%33%39%28%26%36%9%12%11%27%6%13%10%4%50 5 51-60 3 4%73%73%39%25%17%20%10%39%42%36%20%8%10%26%42%27%9%11%7%6%33%1 A15.N=2000 2020 122 A14.N=2000 2020 1222 iResearch I72%38%15%11%13%25%52%52%47%47%3%9%26%34%27%0%1%6%8%13%1 A14.N=2000 2020 122 A16.N=2000 2020 1223 iResearch I66%58%49%53%26%33%34%24%7%7%14%13%1%2%3%10%50 9 4-14 8 15 51%39%45%19%24%27%25%30%4%6%5%9%19%23%20%27%1%3%4%7%4-6 7-11 12-14 15-17 26-30 31-40 41-50 51-60 1 A17.N=2000 2020 122 A18.N=1953 2020 1224 iResearch I53%46%40%40%39%36%30%A29.N=2000 2020 1225 iResearch I 26-30 95%5 9 50 26 1 2 3 4 527 iResearch I 28 iResearch I 29 iResearch I A BC D 30 iResearch I 31 iResearch I 2005 15 2020 10 2005 8 2019 11 2007 7 2010 6 2021 6 32 iResearch I 2019 10 26 PC 22 8 8 33 iResearch I 2020 12 16 34 iResearch I 1.02.03.0 2017 2018 2020 35 iResearch I 36 iResearch I Unity Unity Unity 37 iResearch I IP IP NASA 38 iResearch I 2014 7 500 2000 2000 2000 39 1 2 3 4 540 iResearch I 15+41 iResearch I A B&42 iResearch I 43 iResearch I 44 iResearch I 1.2.3.4.5.6.7.8.9.10.45 Keep Learning 400-026-2099 46
