2018419_艾瑞咨询_2018年中国移动阅读白皮书（37页）.pdf
20182 iResearch Inc SMS 2017 132.2 32.1%2017 3.4 13.2%7%APP APP IP 3 1 2 3454 iResearch Inc/5 1 2 3456 iResearch Inc 1.2.2018 2017 132.2 32.1%2015 IP 2016 2017 16.922.330.040.862.3100.0132.2 162.6 188.6 31.9%34.4%36.2%52.7%60.5%32.1%23.0%16.0%-300.0%-250.0%-200.0%-150.0%-100.0%-50.0%0.0%50.0%0.050.0100.0150.0200.0250.02011 2012 2013 2014 2015 2016 2017e 2018e 2019e2011-2019%7 iResearch Inc 2017 3.4 1.2.2018 2017 3.4 13.2%5%2019 3.8 1.4 1.7 2.2 2.5 2.6 3.0 3.4 3.7 3.8 23.4%27.9%13.7%2.7%17.4%13.2%6.1%4.1%2011 2012 2013 2014 2015 2016 2017 2018e 2019e2011-2019%8 iResearch Inc 2017 3 2016 9 A 11 IP 9 iResearch Inc IP IP IP 10 1 2 34511 iResearch Inc/APP 2017 12 iResearch Inc 1.2.3.2017 QQ APP iReaderAPP 2017 2 X10 10 13 iResearch Inc APP APP 1.2.mUserTracker,2017.12 400 1 mUserTracker APP 7%APP 1.3%-7%mUserTracker-APP 7%1.3%X7%1.3%4 14 100+14 iResearch Inc 2015201620172018+2017 15 iResearch Inc 2017 50/10 16 iResearch Inc APP QQ 2017 QQ APP 2017 QQ QQ 17 iResearch Inc APP iReader2017,6,1,+6 1 ireader ireaderAPP 18 iResearch Inc APP APP VTime 2017 VTime APP top100 APP IP 50 35 10 IP APP 19 iResearch Inc APP APP APP APP 2017 APP IP APP UC IP APP 2017 20 iResearch Inc APP APP 2017 QQ UI APP 21 1 2 34522 iResearch Inc E5.E7.N=1456 2017 11 iClick/mUserTracker,2017.1 400 1 iClick 55.3%35 2017 44.7%55.3%1.0%6.5%61.8%22.3%7.0%1.3%/MBA 403.0%36-40 10.6%31-35 26.0%25-30 28.8%24 31.5%Age23 iResearch Inc E3.N=1456 2017 11 iClick 10%01%13%310%10%0.3%2.6%7.8%25.2%26.5%37.6%/2017 2017 24 iResearch Inc iResearch Inc 5001-10000 10001-20000 E9.N=1364 2017 11 iClick E10.N=1456 2017 11 iClick 3.08%13.34%18.48%31.82%25.29%6.23%1.10%0.66%2000010001-20000 8001-10000 5001-8000 3001-5000 2001-3000 1001-2000 1000 3.42%13.08%33.90%24.08%18.09%5.66%1.14%0.61%50000 20001-50000 10001-20000 8001-10000 5001-8000 3001-5000 2001-3000 2000 2017 25 iResearch Inc E6.N=1456 2017 11 iClick 28.3%24.5%12.8%2017 10.5%4.3%5.6%7.0%7.0%12.8%24.5%28.3%26 iResearch Inc 63.7%61.5%A3.N=2454 2017 iClick 2017 43.7%53.1%18.8%59.3%61.5%63.7%27 iResearch Inc iResearch Inc 1 54.6%1 1 9 1 37.5%54.6%1 A1.3 N=1456 2017 11 iClick A2.3 N=1456 2017 11 iClick2017 2017 0.9%10.5%31.1%20.0%37.5%1 23 46 111.4%31.1%20.0%37.5%1 23 46 1 4.3%14.2%36.1%34.1%8.5%3-5 2-3 1-2-128 iResearch Inc APP 400 mUserTracker.2017 400 1 mUserTracker 2017 APP 3 5 IP APP 384.6359.3411.8402.8429.6426.1 428.5440.6426.4 417.2407.6433.72017.1 2017.2 2017.3 2017.4 2017.5 2017.6 2017.7 2017.8 2017.9 2017.10 2017.11 2017.12mUserTracker-2017 APP 432.3 257.4 481.2 216.3 542.9 640.929 iResearch Inc 34.4 31.5 36.3 33.9 36.7 35.9 36.4 38.7 38.8 44.0 43.2 45.6 2017.1 2017.2 2017.3 2017.4 2017.5 2017.6 2017.7 2017.8 2017.9 2017.10 2017.11 2017.12mUserTracker-2017 APP APP 40 mUserTracker.2017 400 1 2017 APP 37.25 APP 34.0 27.7 48.8 22.7 46.4 58.230 iResearch Inc 2017 57.6%63.5%A3.N=1456 2017 11 iClick 63.5%62.2%40.3%54.3%54.0%48.6%57.6%54.6%46.6%53.7%53.0%51.8%2017 31 iResearch Inc 2.0%2.5%6.9%20.9%26.0%22.5%19.3%500 201-500 101-200 51-100 21-50 11-20 10 A5.A6.A7.N=1456 2017 11 iClick 2017 2017 2017 VIP 78.8%54.0%0.3%28.1%71.9%59 32 1 2 34533 iResearch Inc APP 33 ARPU APP 34 iResearch Inc IP IP IP IP IP IP2017 2017 IP 35 Keep Learning 400-026-2099 36
