2023 iResearch Inc.-2023 5 2 2023.7 iResearch I 10+TGI Target Group Index()TGI TGI 100 100 TGI 105 TGI 00 Mate50 Mate50 Pro Mate50 E P60 P60 Provivovivo X90vivo X90 Pro+vivo X90 Pro 13 13 Pro 13 UltraOPPOOPPO Find X6OPPO Find X6 Pro Magic5 Pro Magic5 UltimateiQOO iQOO 11 Pro3 CONTENTS01 2023 5 02 03 vivo04 OverviewCase study：HUAWEICase study：vivoCase study：Xiaomi05 OPPOCase study：OPPO4Overview2023 5 015 2023.7 iResearch I5-2023 5 Mate50 Mate50 Pro vivo X90 TOP3 2023 5 23.6%23.0%4.9%2.9%1.4%17.5%2.0%1.4%12.3%3.7%0.9%1.7%1.2%1.8%0.5%0.9%Mate50 Mate50ProMate5EP60 P60ProX90 X90Pro+X90Pro13 13Pro 13Ultra FindX6 FindX6proMagic5ProMagic5Ultimate11Pro%TOP1TOP2TOP3 55.8%vivo 21.0%17.0%OPPO 3.0%iQOO 0.9%2.3%6 2023.7 iResearch I P60 2022.9 2022.10 2022.11 2022.12 2023.1 2023.2 2023.3 2023.4 2023.5 52022 10 2023 5-2022 10-2023 5 OPPO FindX6 vivo X90 13/13pro Mate50 13Ultra Magic57 2023.7 iResearch I52023 5 TOP3 P60 vivo X90 Mate50-15.3%11.6%11.0%6.6%2.7%10.7%6.4%2.3%13.2%1.4%1.0%7.5%3.7%4.2%1.6%0.8%P60 Mate50 Mate50ProP60ProMate50E13 13Ultra 13Pro X90 X90Pro+X90ProFindX6 FindX6proMagic5ProMagic5Ultimate11Pro%2023 5 TOP1TOP3TOP2 47.2%19.4%vivo 15.6%OPPO 11.2%iQOO 0.8%5.8%8 2023.7 iResearch I5 2023 5 TOP3 P60 vivo X90 Mate50-16.3%11.4%10.6%7.2%2.7%10.6%7.0%2.2%12.1%1.3%0.9%7.2%3.6%4.3%1.7%0.8%P60 Mate50 Mate50ProP60ProMate50E13 13Ultra 13Pro X90 X90Pro+X90ProFindX6 FindX6proMagic5ProMagic5Ultimate11Pro%TOP1TOP3TOP2 48.2%19.8%vivo 14.4%OPPO 10.8%iQOO 0.8%6.0%2023 5 9 2023.7 iResearch I5 2023 5 4 22.1%-59.4%4.0%6.1%6.7%7.7%0.7%11.9%3.6%vivoOPPO iQOO%16.4%48.3%4.7%5.0%5.7%2.2%10.4%7.2%vivoOPPO iQOO%16.4%4.1%46.6%12.1%6.3%3.5%7.0%4.1%vivoOPPO iQOO%vivo18.6%4.9%11.7%42.3%6.5%1.6%8.3%6.1%vivoOPPO iQOO%OPPO40.9%6.3%5.9%6.2%22.1%1.6%11.8%5.2%vivoOPPO iQOO%11.3%8.4%17.9%8.1%5.1%33.0%8.3%7.8%vivoOPPO iQOO%iQOO2023 5 10 2023.7 iResearch I,53.6%,29.8%,16.7%2023 5/Nova 6.9%TOP Nova5 Pro Nova752023 5 5 3 2-3-Mate 16.2%TOP Mate30Pro Mate30 Mate20 P 13.2%TOP P30P40Pro P20vivo X 3.5%TOP vivoX60vivoX50 2023 5 11 2.4%TOP 小米11小米11UltraOPPO Reno 5.0%TOP OPPOReno5OPPOReno4vivoS7vivoS15Provivo S 2.5%TOP RedmiK40RedmiK50Redmi K 2.4%TOP 11 2023.7 iResearch I 51.1%TGI 95 65.6%TGI 123 66.1%TGI 123 76.8%TGI 143 46.1%TGI 86 70.0%TGI 13152023 5 Mate50 Pro P60 13Ultra Magic5 Ultimate 6 OPPO Find X6 Pro vivo X90 Pro+-TGI 35.7%21.6%21.0%11.9%5.2%4.5%Mate50Pro P60Pro 13UltraOPPO FindX6 Pro Magic5Ultimatevivo X90Pro+%2023 5 2023 5 Mate50Pro P60Pro 13UltraOPPO FindX6 Pro Magic5 Ultimatevivo X90Pro+12 2023.7 iResearch I61.9%38.1%31.1%20.2%20.8%16.6%11.2%0.7%5.4%7.1%13.9%18.7%16.0%12.0%9.8%7.5%4.7%4.3%18 18-2223-2526-3031-3535-4041-4546-5051-5556-6060%1/3)6:4 26-45 60%7-2023 5 13 2023.7 iResearch I10.1%8.3%8.0%6.5%5.3%5.1%4.2%4.2%3.6%3.5%2/3)-2023 5 2023 5 TOP102023 5 14 2023.7 iResearch I M 3/3)APP APP OPPO vivo iQOO-2023 5 APP 2023 5 APP APP OPPO vivo OPPO iQOO vivo TGI APP 15Case study：HUAWEI 0216 2023.7 iResearch I P605 P60 8 P60-TGI 2023 5 P60 2023 5 P60 26-50 26-50 71.9%23 TGI 119/55.3%TGI 108 1:184.4%15.6%17 2023.7 iResearch I P60 P60 6 P OPPO Reno vivo X-2023 5 P60 58.7%11.2%8.4%OPPO 7.1%vivo 6.3%4.3%0.9%iQOO 0.7%2.5%2023 5 P60 P 28.1%Mate 16.2%Nova 11.3%1.7%iPhone X 2.5%iPhone 13 1.8%V 1.4%20 1.2%OPPO Reno 3.0%OPPO R 1.7%Top P30 P20 P40Top iPhone XiPhone 13Top 20 V20Top OPPO R17OPPO Reno5Top vivo X27vivo X60 vivo X 3.0%vivo S 1.5%18 2023.7 iResearch I P60 4815mAh 66W Turbo 50W 1120Hz 100 RYYB OIS F1.4F4.0 OIS p 3.1 4G 5G P60 19Case study：vivo vivo0320 2023.7 iResearch I vivo X90vivo X90 1:1 2650 5 vivo X90 18 60-TGI 2023 5 vivo X90 2023 5 vivo X90/68.9%TGI 106 72.6%27.4%1:126-50 71.2%18 TGI 253 60 TGI 108 26-50 21 2023.7 iResearch I vivo X90vivo X90 5 vivo Nova OPPO Reno-vivo X 29.5%vivo S 9.3%vivo Y 5.7%Nova 5.6%Mate 4.1%P 3.5%iPhone X 1.3%iPhone 13 1.2%OPPO Reno 5.7%OPPO A 3.7%OPPO R 2.6%Top vivo X27vivo X60Top Mate30 Pro P40ProTop iPhone 13iPhone XRTop OPPO R17OPPO Reno5vivo 48.3%15.5%OPPO 12.8%6.7%6.3%3.7%iQOO 3.0%3.7%2023 5 vivo X902023 5 vivo X90 22 2023.7 iResearch Ivivo X90 120w X90 9200 V2 UFS4.0+MCQ Boost 120W 4810mAh VC OriginOS 3+8GB Jovi T*4K VCS IMX866 2160Hz PWM IP64 vivo X90 23Case study：Xiaomi 0424 2023.7 iResearch I 13 13 1840 5 13-TGI 2023 5 13 2023 5 13 18-40 18-40 73.4%18 TGI 191 40 TGI 105/53.4%TGI 11078.5%21.5%64.2%TGI 10725 2023.7 iResearch I 10 9.0%Redmi K 8.9%11 7.3%Redmi Note 3.8%13 13 45%Nova-44.6%17.2%9.9%7.3%OPPO 6.1%vivo 5.9%iQOO 2.5%6.5%Nova 6.0%P 4.9%Mate 4.5%iPhone X 2.1%iPhone 13 1.9%iPhone 12 1.5%iPhone 11 1.5%20 1.4%V 1.2%Top 10Redmi K40 11Top P30 Nova5Pro Nova5ProTop iPhone XRiPhone 13iPhone 12Top 20 V202023 5 13 2023 5 13 26 2023.7 iResearch I 13 13 71.5mm Xiaomi ALD+8 X3 67W 50W 110nit 60Hz Xiaomi 13 Xiaomi 12 22%8gen2 120 13 10 27Case study：OPPO OPPO0528 2023.7 iResearch I OPPO Find X6OPPO Find X6 5 OPPO Find X6 23-TGI 2023 5 OPPO Find X6 2023 5 OPPO Find X6/58.0%TGI 10926-50 26-50 72.9%23 TGI 132 75.9%24.1%53.6%29 2023.7 iResearch I OPPO Find X6OPPO Find X6 44.2%OPPO Reno Nova Mate vivo X-2023 5 OPPO Find X6 OPPO 44.2%18.0%vivo 13.8%7.1%7.0%4.1%iQOO 1.3%4.5%OPPO Reno 23.5%OPPO R 8.3%OPPO A 8.0%OPPO Find 2.9%Nova 6.0%Mate 5.5%P 4.4%vivo X 6.3%vivo S 3.4%vivo Y 2.9%V 0.9%X 0.8%50 0.8%Top Mate30 P30 Nova5ProTop vivo X27vivo X60Top V20 X30Top OPPO Reno5OPPO RenoOPPO R172023 5 OPPO Find X630 2023.7 iResearch I OPPO Find X6OPPO Find X6+9200 9200 24%ColorOS 16 4800mAh 80W 5G Wi-Fi 7 120Hz 5000 5000 4K IP64 FindX6 X 9200 Pro 31 2023.7 iResearch I 01/02 03 81%31 500+/32 BUSINESS COOPERATION400-026-33 LEGAL STATEMENTTHANKS