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202424_艾瑞咨询_2023年绿色出行旅行者趋势报告（34页）.pdf

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202424_艾瑞咨询_2023年绿色出行旅行者趋势报告（34页）.pdf

2024 iResearch Inc.2023 2 OTA ABSTRACTS 2023 3 2024.2 iResearch I 19.5%49.7%19.1%3.0%8.6%18 1.2%18-2510.6%26-3524.3%36-4528.8%46-5519.5%56-6510.8%65 4.9%N=1874 1331+543 2023 12-2024 1 57.1%38.3%3.9%0.7%2023 12-2024 1 1874 1331 543 4 CONTENTS0102 0304 SignificanceDriving FactorPractical BehaviorDevelopment Trend5 Significance016 2024.2 iResearch I 2024.2 iResearch I 2023 2023 107.8 2019 74.3%2019-2023145.0 70.1 80.5 95.7 107.8-51.7%14.8%18.9%12.6%2019 2020 2021 2022 2023e%2030 20 23%/7 2024.2 iResearch I 2024.2 iResearch I N=1874 1331+543 2023 12-2024 1 2023 N=1331 N=543 2023 12-2024 1 20232023 78.5%2023 75.1%2022 55.2%78.5%66.7%2022&2023 66.7%75.1%55.2%2023 202212.2%38.5%48.5%57.4%75.1%8 2024.2 iResearch I N=1331 N=543 2023 12-2024 1 61.6%51.4%19.0%9.0%2023 61.6%47.0%51.4%41.4%19.9%9 2024.2 iResearch I 18-35 18-35 90 75.3%18-25 66.7%26-35 53.0%18-25 48.7%26-35 TGI Target Group Index N=1874 1331+543 2023 12-2024 1%TGI18 18.2%31.718-25 75.3%131.126-35 66.7%116.136-45 56.4%98.346-55 47.1%82.156-65 50.2%87.565 44.0%76.6 2023%TGI18 9.1%18.718-25 53.0%109.326-35 48.7%100.436-45 48.2%99.546-55 52.6%108.556-65 50.7%104.665 27.5%56.610 Driving Factor0211 2024.2 iResearch I 2024.2 iResearch I N=1874 1331+543 2023 12-2024 1 N=1874 1331+543 2023 12-2024 1 2023 38.0%33.9%2022-2023 2022&2023 2022 2022 2023 50.5%74.2%202338.0%33.9%38.0%33.9%12 2024.2 iResearch I 2024.2 iResearch I19.7%31.3%35.4%8.1%5.5%28.9%44.5%24.4%2.1%0.2%5%4%3%2%1%N=1874 1331+543 2023 12-2024 1 N=1331 N=543 2023 12-2024 1 2023 74.1%73.4%51.0%202374.1%2023 32.1%42.0%19.1%4.1%2.7%13 2024.2 iResearch I 43.6%2015 193 2030 2022 43.6%&2018 11 17 2022 1 2015 9 2030 2023 9 N=1874 1331+543 2023 12-2024 1 14 2024.2 iResearch I OTA N=1874 1331+543 2023 12-2024 1 37.4%ESG 37.4%37.4%x 15Practical Behavior0316 2024.2 iResearch I34.6%49.3%14.2%38.9%34.6%49.3%53.1%2023 N=1331 N=543 2023 12-2024 1 17 2024.2 iResearch I N=1331 N=543 2023 12-2024 1 202331.7%30.5%16.4%41.6%55.2%63.8%67.1%30.9%47.9%54.2%60.8%52.8%57.6%72.6%/%18 Product19 2024.2 iResearch I 2024.2 iResearch I 2023 N=1874 1331+543 2023 12-2024 1 28.7%44.3%19.9%7.2%2030 20 2024.2 iResearch I 2024.2 iResearch I 2023 67%2022 59%42.9%N=1874 1331+543 2023 12-2024 1 20237.9%15.4%27.1%29.7%36.5%42.9%/N=1874 1331+543 2023 12-2024 1 2022-2023 67%59%2022 202321 2024.2 iResearch I 38.4%26.9%34%N=1874 1331+543 2023 12-2024 1 202317.6%26.0%26.9%34.0%38.4%22 2024.2 iResearch I 2024.2 iResearch I 47.5%38.1%29.2%51.3%8.4%11.0%2023 N=1874 1331+543 2023 12-2024 1 2023 N=596 298+298 2023 12-2024 1 38.1%47.5%23 2024.2 iResearch I 2024.2 iResearch I15.0%43.0%42.0%23.0%53.0%24.0%35%45%20%22%48%30%5%5%35%36-55%56%5%21.3%35 5%42%30%N=1874 1331+543 2023 12-2024 1 2023 N=596 298+298 2023 12-2024 1 202321.3%24 Transportation25 2024.2 iResearch I 2024.2 iResearch I 54.7%4 3 202353.6%76.5%45.5%28.2%40.1%42.2%58.6%30.4%16.8%51.9%202354.7%N=1874 1331+543 2023 12-2024 1 N=1331 N=543 2023 12-2024 1 26 2024.2 iResearch I 18-35/18-35/20239.1%59.6%52.2%39.5%33.4%26.2%9.1%40.9%30.7%22.8%21.6%13.9%18 18 25 26 35 36 45 46 55 56%N=770 N=466 2023 12-2024 1 27 2024.2 iResearch I 3/6/2/6/VIP+3/5/11/7/VIP VIP 5/&2021 2023 SUV Q4 e-tron Q4 e-tron 6 28D e v e l o p m e n t Tr e n d0429 2024.2 iResearch I 2024.2 iResearch I 12.9%61.4%49.8%30.8%44.2%42.9%8.4%4.5%2023 2023 N=1874 1331+543 2023 12-2024 1 N=1633 1241+392 2023 12-2024 1 18.9%30.8%49.8%57.9%61.4%30 2024.2 iResearch IOTA OTA OTA OTA OTA OTA 3%N=1331 N=543 2023 12-2024 1 51.2%45.8%39.4%43.1%/2023 31 2024.2 iResearch IOTA OTA OTA OTA 55.7%39.2%OTA 52.0%45.1%N=1874 1331+543 2023 12-2024 1 202321.0%27.0%36.9%39.2%45.1%52.0%55.7%/32LEGAL STATEMENT 400-026-33LEGAL STATEMENT THANKS

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