20201123_艾瑞咨询_2020年NMN成分补剂消费者调研报告(33页).pdf
NMN 2020 22020.11 iResearch I 01 02 03NMN NMN NMN NMN NMN 3 1 2NMN 3NMN 442020.11 iResearch I NMN NMN NMN/NMN 20%NMN NMN 1220 369 30.2%iUserSurvey 2020 10 13-19 5 1 2NMN 3NMN 462020.11 iResearch I 2020.11 iResearch I A1.N=1220 2020 10 iUserSurvey A2.N=1220 2020 10 iUserSurvey 2020 2020 47.6%47.1%5.2%0.2%0.0%54.8%51.6%48.9%45.7%43.3%42.4%41.7%37.1%32.6%20.3%1.1%0.8%72020.11 iResearch I76.1%53.6%52.5%35.7%30.0%21.5%/76.1%53.6%52.5%1.A3.2.A4.N=1220 2020 10 iUserSurvey 2020 82020.11 iResearch I A5.N=1200 2020 10 iUserSurvey 2020 60%1-3 6.0%5.0%7.8%6.0%7.9%5.0%32.2%32.4%32.7%32.1%35.5%37.8%30.3%33.8%33.3%35.2%31.4%32.4%20.2%19.0%17.0%15.9%16.7%14.5%11.3%9.8%9.2%10.9%8.5%10.3%0%10%20%30%40%50%60%70%80%90%100%/1 1 1 1 1 92020.11 iResearch I 2020 TOP3 A6.N=1220 2020 10 iUserSurvey TOP 1TOP 2TOP 3 102020.11 iResearch I 2020 TOP3 A7.N=1220 2020 10 iUserSurvey TOP 1TOP 2TOP 3 11 1 2NMN 3NMN 4122020.11 iResearch I 2020.11 iResearch I NMN 80%NMN NMN B2./NMN N=1220 2020 10 iUserSurvey 2020 NMN B3.NMN N=958 2020 10 iUserSurvey 2020 NMN,78.5%,21.5%63.7%58.5%41.0%35.4%32.7%30.4%25.1%21.4%1.6%/132020.11 iResearch I 2020.11 iResearch I,29.5%,46.3%,18.7%,5.4%NMN-1 NMN NMN,30.3%,69.8%S3.NMN N=1220 2020 10 iUserSurvey 2020 NMN B6.NMN N=369 2020 10 iUserSurvey 2020 NMN 142020.11 iResearch I 2020.11 iResearch INMN-2 NMN NMN 2020 7 9 NMN 1500 2020 5-9 NMN 2020 5-9 1930 197727915154371074020 5 20 6 20 7 20 8 20 9 19171240664599938887 3873820 5 20 6 20 7 20 8 20 9 152020.11 iResearch I NMN NMN 1511.9 B5.NMN N=1220 2020 10 iUserSurvey 2020 NMN 16.2%27.9%19.8%13.6%12.3%6.8%1.3%2.2%500 500-999 1000-1499 1500-1999 2000-2999 3000-3999 4000-4999 5000 1511.9 162020.11 iResearch I NMN NMN 40%NMN B7.NMN N=369 2020 10 iUserSurvey 2020 NMN 64.2%52.9%38.5%32.8%28.5%26.6%19.8%17.3%1.6%/172020.11 iResearch INMN NMN NMN NMN Doctors Best NMN GNC 11 NMN B11.NMN N=369 2020 10 iUserSurvey 55.8%32.5%32.0%26.6%22.0%3.3%2020 NMN 182020.11 iResearch I 2020.11 iResearch INMN B12.NMN N=369 2020 10 iUserSurvey B13.NMN N=369 2020 10 iUserSurvey 2020 NMN2020 NMN 3.5%13.8%47.7%25.8%1.1%8.1%3 2 1 1 1 19.2%27.6%19.0%13.0%14.6%3.8%0.8%1.9%2000 2000-4999 5000-7999 8000-9999 10000-19999 20000-29999 30000-49999 50000 NMN 2000-4999 NMN 47.7%NMN 192020.11 iResearch I 2020.11 iResearch I NMN NMN NMN B14.NMN N=369 2020 10 iUserSurvey B15.NMN N=369 2020 10 iUserSurvey 2020 NMN 2020 NMN&NMN 89.4%NMN 90.0%NMN 87.5%27.6%19.2%19.0%14.6%13.0%3.8%1.9%0.8%/202020.11 iResearch I 2020.11 iResearch I-1NMN 4000 NMN NMN NMN 1997 Doct o r s Best NMN 1 2 iHerb Vitbest 180 iHerb VitbestOEM OEM/Amazon Club/Walmart Best Best FDA HACCP ISO-9001 CGMP BETEERNUTRITION Bone Supers Central Market Vitamin Amazon TOP iHerb 2 Best212020.11 iResearch I 2020.11 iResearch I-2 NMN NMN NMN 99.9%NMN David Sinclair NMN NMN NMN NMN Doctor s Best 2019 11 2019 NO.4 2019 NM N”1 2020 5-9 NMN NMN 20.05 20.06 20.07 20.08 20.09 NMN 20 7 22 1 2NMN 3NMN 4232020.11 iResearch I&61.1%70 11401.5 242020.11 iResearch I 80.9%85.7%86.7%86.1%C1.N=1220 2020 10 iUserSurvey 2020,86.7%85.7%86.1%83.8%80.9%252020.11 iResearch I 91.1%88.0%C2.N=1220 2020 10 iUserSurvey 2020 81.4%76.3%75.2%91.1%88.0%78.0%262020.11 iResearch I 2020.11 iResearch I C3.N=1220 2020 10 iUserSurvey D8.N=1220 2020 10 iUserSurvey 2020 2020 55.3%54.2%53.7%51.9%48.7%41.1%34.4%26.1%25.7%22.4%11.7%3.5%272020.11 iResearch I 2020.11 iResearch I 40%D1.N=1220 2020 10 iUserSurvey D2.N=1220 2020 10 iUserSurvey 2020 2020 38.9%61.1%11.5%10.7%10.4%9.9%9.6%8.4%8.2%7.5%6.4%6.3%6.1%4.9%282020.11 iResearch I 2020.11 iResearch I 30 30 D3.N=1220 2020 10 iUserSurvey D4.N=1220 2020 10 iUserSurvey 2020 2020 20.2%8.6%70.2%1.1%6.3%15.7%27.0%20.5%16.1%9.4%2.8%1.3%1.0%2525-30 31-35 36-40 41-45 46-50 51-55 56-60 61 292020.11 iResearch I 2020.11 iResearch I 60%10000 11401.5 D5.N=1220 2020 10 iUserSurvey D6.N=1220 2020 10 iUserSurvey 2020 2020 20.4%18.7%15.3%12.5%9.5%7.8%5.7%4.8%1.4%4.0%/10.0%29.3%27.1%14.5%8.2%4.8%3.0%0.7%2.5%5000 5000-9999 10000-14999 15000-19999 20000-24999 25000-29999 30000-39999 40000-49999 50000 11401.5 302020.11 iResearch I 2020.11 iResearch I14.2%13.7%11.1%10.0%8.1%4.9%4.8%3.7%3.4%3.0%D7.N=1220 2020 10 iUserSurvey D7.N=12202020 TOP10 2020 34.70%29.80%20.80%14.70%31 Keep Learning 400-026-2099 32