TMT-2024 iResearch Inc.2023 2ABSTRACTSMS 2022 2023 2019/2023 1-10 10 46%3 CONTENTS01 Background02 Industry landscape03Insights into the ticketing market04 Case study05 Development trend4 Background015 2024.1 iResearch I/11 11/livehouse/livehouse/6 2024.1 iResearch I 2024.1 iResearch I B2C B2B2C/C2B2C B2C/C2C 7 2024.1 iResearch I1999 2010 2014 21 PC PC 2010 PC 2014 2017 2019 1999 2003-2003 2004 PC 2011 2012 2013 2012-2015 2017 2019 2023 PC 8 2024.1 iResearch I-2019 5G+2019 2020 2021 3 2021 5G 2022 5G 2023 2023+2023 70%2023 85%15%24 2019 9 2024.1 iResearch I 2024.1 iResearch I-2022 2023 77.2%40%2023 1-7 20.3%307333218935128368831967258.6%-6.8%58.3%32.8%77.2%2019 2020 2021 2022 2023H12019-2023H1()%198532155921210241002453887819886903710645 105906.2%5.5%-4.0%12.6%-0.2%12.5%12.6%-8.6%17.8%-0.5%2018 2019 2020 2021 20222018-2022()()(%)(%)10 2024.1 iResearch I-C B/C/+PDA PDA/+/11 I n d u s t r y l a n d s c a p e0212 2024.1 iResearch I logo/SaaS 13&14 2024.1 iResearch I 1/2 2023 2019 200.41 49.55 140.28 89.88 315.40 19.71 5.45 18.97 17.33 34.20 2019 2020 2021 2022 2023 2019-2023 2022 2023 315.40 2019 84.2%2019 200.41 2019 2019 84.2%15 2024.1 iResearch I 2024.1 iResearch I 2/2 2023 2019 2023 2019 121.0%34.2 315.4 1.11-2023 2019 2019-2023Q2 428 448.72%22.31 738.6%482.33 611.71%+-2023Q2 5.77 89.51%13.88 105.38%403.40 95.59%2019 84.2%2019 188.5%16 2024.1 iResearch I 15%23.9 20.0 12.0 10.0 7.9 7.7 5.7 11.2 10.0 7.3 3.5 4.6 2.1 5.3 257660127228 224112248 2021-2022 2021 2022 2021 2021-2023 10%2022 2021 2023H1 14.2%14.9%0.26%1.2021 2022 2.2021 2022 2021 2022 2022 16.63 40%40%2021 31.3%2022 23.6%202120222023H114.2%11.1%14.9%17 2024.1 iResearch I 2024.1 iResearch I 2023.4.1-2023.9.30 2023 Livehouse Livehouse IP APP 2023 20/JJ20/-/Ugly Beauty2023/2023-/2023 2023 506 2023 4.29-5.3 2019 35%6.46 42.53%2023 Livehouse IP 1.2 153 1.5 2218 2024.1 iResearch I 19&20 2024.1 iResearch I13.8%86.2%10%10%10-30%30-50%50-80%80-100%100%13.8%86.2%9 30.2%76.6%1 86.1%10-80%1.86.2%*88.9%2.N=1000 N=862 N=766 2023 11 iclick 91.3%30.2%65.1%23.8%11.1%286.1%10-80%21 2024.1 iResearch I 2024.1 iResearch I0.2%0.4%0.3%0.7%1.0%3.8%6.2%16.1%25.8%24.1%21.4%012345678910 9.0%86.7%4.3%0.0%N=1000 2023 11 iclick 7 N=1000 2023 11 iclick 86.7%87.4%1 10 22 2024.1 iResearch I N=1000 2023 11 iclick 41.5%39.2%35.7%35.4%35.0%TOP523 Insights into the ticketing market0324 2024.1 iResearch I 25 2024.1 iResearch I2023H1 190 10 2023 190 55%11%2023 11.5 2023H1 190 55%45%11%2023H1 11.5 26 2024.1 iResearch I/1./55%/1/27 2024.1 iResearch I-1/2/10-15%/28 2024.1 iResearch I-2/2/vs SaaS SaaS SaaS SaaS SaaS SaaS/SaaS29 2024.1 iResearch I&30 2024.1 iResearch I 2024.1 iResearch I N=1000 2023 11 iclick N=1000 2023 11 iclick/31.7%40.5%41.2%45.3%50.4%54.8%64.4%61.1%60.9%40.8%TOP331 2024.1 iResearch I 2024.1 iResearch I36.3%51.9%10.5%1.0%0.3%=%+%N=1000 2023 11 iclick TGI=/*100 TGI 105 N=419 2023 11 iclick 88.2%41.9%33.5%29.6%/50.8%41.9%TGI 121/1 41.9%2 33.5%3 29.6%4 27.6%5 26.5%TOP588.2%TGI=12141.9%50.8%/66.6%32 2024.1 iResearch I 2024.1 iResearch I IP 33 2024.1 iResearch I Q0 P0 P0 Q0 D0 P0 Q0 D1 Q1 P1 P0 Q0 D2 Q2 P2 P1,Q1 P1P0,Q1Q0 P2,Q2 P2P0,Q2Q0 Q2 Q1 34 2024.1 iResearch I 2024.1 iResearch I 1.2.-a,-a-b B2B2C/C2B2C B C/B C B2C/C2C B1 C2 C3B2/C1 BUY*-a-b-1-b-2 35 2024.1 iResearch I B2C 36 2024.1 iResearch I 2024.1 iResearch I 37 2024.1 iResearch I 2024.1 iResearch I54.6%41.4%41.2%39.6%38.0%31.9%29.3%N=1000 2023 11 iclick N=1000 2023 11 iclick 70.5%70.5%57.1%36.1%42.0%38 2024.1 iResearch I 2024.1 iResearch I N=862 2023 11 iclick N=1000 2023 11 iclick 68.2%27.0%4.8%68.2%57.1%50.8%47.9%46.1%42.9%35.4%34.7%39 2024.1 iResearch I 2024.1 iResearch I51.0%41.5%40.7%39.3%38.6%TOP5%=%+%N1=1000 N2=862 2023 11 iclick N=862 2023 11 iclick 69.6%69.6%61.9%55.5%53.0%52.8%49.8%/128.4%41.2%28.5%1.7%0.1%2 40 Case study0441 2024.1 iResearch I 2004 2017 3 2023 9 1060.HK MaiLive 1.2023 8 2.2023 2022 4 1 2023 3 31 3.VIP 2023 8 15 2004 2017-199920231 11000 1 180 17700 1+2021 8 2000 3IP B C&IP IP 26 IP GMV 402023Q22023 2 30 Q1 100%42 2024.1 iResearch I 2012 2016 2023 10.2 GMV 2019 KPL App KPL 2022 22 43 2024.1 iResearch I 2019 2023 2 2021 2023 3 CCG Expo 2023CBA/2023 2023 VS 2023 2023-2024 see you summer/2021 2023#44 2024.1 iResearch I CMC Live 100%2018 CMC Live 100 CMC Live 48 CMC Live 100%48h 45 2024.1 iResearch I 2017 6/2018 4/2018 9 2019 6 1.2.2017.6 2018.4/2018.4 2018.9 2019.6/2 12 24 1 30%5 500 46 2024.1 iResearch I 2023 5 23 5 C2C+App 2023 20 100+-=+/24h/3 10%90 3 47 2024.1 iResearch I App 48 2024.1 iResearch I 2024.1 iResearch I Live Nation Ticketmaster Ticketmaster Ticketmaster 1976 2022 5.5 22.4 2021 11.3 2019 SafeTix 119.9 276.7 550.7 1.9 11.3 22.4 2020 2021 2022 2020-2022 Ticketmaster Presence SafeTix Ticketmaster 2018 UPGRADED 3D Ticketmaster 2017 PC Ticketmaster 49 2024.1 iResearch I 2024.1 iResearch I1011 1068 10571815 6445204751470022.37%22.48%22.49%2017 2018 2019 2017-2019 StubHub()GMV()%=/GMV eBay StubHub StubHubFanProtect Guarantee StubHub StubHub StubHub 2007 eBay 2020 Viagogo 90 MLB,NBA,NHL,MLS,NCAA StubHub FanProtect Guarantee StubHub FanProtect Guarantee/120%/50 Development trend0551 2024.1 iResearch I90%67%347%65%-19%22%-1%39%-34%App 1 4 2 55%86.8%10 46%1.App 2.App 0.591.111.858.2713.641113.4413.2418.4412.230.19 0.13 0.32 2.49 3.06 1.19 2.08 1.60 1.46 2.66 0.10 0.30 0.49 4.40 9.32 8.94 10.56 10.55 15.14 8.22 0.05 0.14 0.23 0.32 0.21 0.17 0.08 0.10 0.34 0.35 59.9%54.9%56.5%86.8%91.9%93.0%94.4%92.7%92.6%91.1%1 2 3 4 5 6 7 8 9 10 2023 1-10%)203%63%796%112%-4%18%0%44%-46%2 3 4 5 6 7 8 9 10 52 2024.1 iResearch I 2023 9+2023/2023 60%53 2024.1 iResearch I+2023 QR 54 2024.1 iResearch I 4-7 1.App 2.App-29%143%671%23%-61%75%-23%-9%82%2 3 4 5 6 7 8 9 10 203%63%796%112%-4%18%0%44%-46%169%66%39%-34%-18%-53%21%247%3%90%67%347%65%-19%22%-1%39%-34%2023 1-10/VR AR IP 55BUSINESS COOPERATION 400-026-56LEGAL STATEMENT THANKS