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202016_艾瑞咨询_“新钱商”时代—2020年在线生活服务消费洞察报告（49页）.pdf

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202016_艾瑞咨询_“新钱商”时代—2020年在线生活服务消费洞察报告（49页）.pdf

2020 2 2020.1 iResearch I Z 32 3 4 1 4 2019 2019 2020.1 iResearch I 2020.1 iResearch I51.20%66.40%64.60%58.80%76.20%2014 2015 2016 2017 201814491 15712 17111 18322 198539.60%8.40%8.90%7.10%8.40%0.00%2.00%4.00%6.00%8.00%10.00%12.00%05000100001500020000250002014 2015 2016 2017 20182014-2018 2014-2018 50%100%5 2018 4 2020.1 iResearch I 2019 2020.1 iResearch I 2019 11 4.5%2019 2018 4.27 2023 2019 11 13.9%CPI 4.10/3.233.583.964.274.85.25.66.16.62015 2016 2017 2018 2019e 2020e 2021e 2022e 2023e2015-2023 13.91.10.4 0.4-2.81.724.52019 11 6 2020.1 iResearch I O2O PC 7.5 2.7%7.3 5.3%AI 7 O2O 2020.1 iResearch I N=2000 2019 12 iClick 2020.1 iResearch I 25.80%24.80%18.00%15.30%9.40%3.40%3.30%100 101-250 251-500 501-1000 1001-3000 3001-5000 500128.40%23.40%13.50%11.20%8.50%6.50%28.30%2.40%2018 8 2020.1 iResearch I MQ Money Quotient 9 N=2000 2019 12 iClick 2020.1 iResearch I 78.35%21.65%10 N=2000 2019 12 iClick 2020.1 iResearch I 2B+2C/29.25%49.60%11.85%9.30%45.85%42.90%34.25%28.80%28.60%10.65%7.20%1.75%0.00%10.00%20.00%30.00%40.00%50.00%/11 N=2000 2019 12 iClick 2020.1 iResearch I 30.45%37.80%18.45%13.30%37.8%74%26%51.50%26.00%22.50%122 3 4 1 13 2020.1 iResearch I、/14 N=2000 2019 12 iClick 2018.12.25-2019.12.24 2018.12.25-2019.12.24 2017.12.25-2018.12.24 2020.1 iResearch I 98.35%2019-2020 1/3 64.10%27.60%6.65%1.65%40.40%29.75%22.35%2.75%4.75%15 N=2000 2019 12 iClick 2020.1 iResearch I 3-5 3 20.75%37.05%22.15%20.05%41.35%34.05%17.55%7.05%41.80%33.80%16.20%8.20%45.55%32.70%15.25%6.50%3 3-5 6-9 10 16/2018.12.25-2019.12.24 2017.12.25-2018.12.24 2020.1 iResearch I 2019 95.2%85%/2019 TOP52019 TOP5 71.5%53.7%85.0%95.2%53.3%/84.1%115.5%104.4%/103.9%76.5%2019 TOP52019 TOP5/17/N=2000 2019 12 iClick 2020.1 iResearch I 29%16.15%31.10%23.75%1.75%10.65%45.85%/42.90%34.25%28.80%28.60%7.20%/18 N=2000 2019 12 iClick 2020.1 iResearch I22.95%2.00%33.00%30.05%12.00%2.0%45.50%22.10%14.30%13.25%2.35%2.50%45.50%22.1%/72.29%/58.65%/37.82%36.02%25.79%11.97%19 N=2000 2019 12 iClick 2020.1 iResearch I 62.5%5%8.1%16.05%19.30%15.75%14.00%10.55%8.60%4.25%2.45%24.25%15.90%10.50%7.20%8.95%8.25%5.05%3.10%2.60%12.35%5.85%5.00%3.35%5.00%4.30%1.40%/0-2 3-5 6-7 8-10 11 16.80%24.70%/35.40%28.75%62.5%/40.5%28.05%9.00%11.35%20 N=2000 2019 12 iClick 2020.1 iResearch I 48%80.15%48.00%34.10%32.75%29.95%25.75%23.95%20.95%14.55%12.10%11.85%10.25%9.30%8.40%7.45%5.50%5.15%/34.95%45.20%16.20%3.65%45.20%38.65%16.15%21 2018.12.25-2019.12.24 2020.1 iResearch I 2019-2020 5 2019 TOP5 2019 TOP5 2.02 2.1 2.9 5.4 2.6 3.3 3 2.5 1.6 1.5 2.3 2.1 22 2020.1 iResearch I 232 3 4 1 24 2020.1 iResearch I Z 95 55 85 85 35-45 25 95 N=299 2019 12 iClick 2020.1 iResearch I95 56.19%54.85%95 85 Z Z 56.19%54.85%39.46%39.46%32.78%30.43%23.08%12.71%6.02%5.02%/DIY/KTV32.83%45.82%37.79%32.44%/25.75%/25.75%23.08%20.74%95 95 26 95 N=299 2019 12 iClick 2020.1 iResearch I 95 33.78%32.44%95 Z 43.14%95 15.38%Z 33.78%32.44%16.05%15.38%95 95 43.14%28.09%20.07%4.01%4.69%95 2795 95 N=299 2019 12 iClick 2020.1 iResearch I 95 Z 45.15%41.47%13.38%95 46.49%39.46%13.05%1.00%38.80%38.46%16.72%6.02%95 28 55 N=149 2019 12 iClick 2020.1 iResearch I 55 76.92%74.73%55 55 20.88%76.92%17.58%18.68%18.68%/38.46%/39.56%30.77%74.73%38.46%36.26%30.77%28.57%17.58%16.48%14.29%12.09%9.89%7.69%5.49%4.40%2.20%1.10%/29 N=149 2019 12 iClick 2020.1 iResearch I 37.36%49.45%49.45%31.87%15.38%3.30%32.97%17.58%37.36%7.69%30 N=149 2019 12 iClick 2020.1 iResearch I:35.16%24.18%21.98%18.68%41.76%30.77%27.47%31 N=166 2019 12 iClick 2020.1 iResearch I 27.11%78.31%29.52%15.66%10.84%/45.18%/31.93%18.67%64.46%60.24%47.59%33.13%26.51%22.29%16.87%10.84%9.04%9.04%/DIY/KTV32 N=166 2019 12 iClick 2020.1 iResearch I 51.2%85 5.42%85 85 85 27.11%38.55%25.90%7.23%39.76%33.73%17.47%5.42%3.62%33 N=166 2019 12 iClick 2020.1 iResearch I 39.16%34.34%15.05%11.45%44.58%37.35%18.07%50.00%39.76%10.24%34 N=584 2019 12 iClick 2020.1 iResearch I 25-35 59.93%52.40%28.77%59.76%26.37%14.04%9.93%/44.35%/37.67%27.40%59.93%52.40%49.49%33.90%28.42%24.66%19.52%12.16%11.13%8.39%/DIY/KTV35 N=584 2019 12 iClick 2020.1 iResearch I 27.57%25.68%25.51%28.77%25.68%27.57%16.61%34.76%31.51%25.51%3.60%4.62%36 N=584 2019 12 iClick 2020.1 iResearch I 42.98%28.08%17.47%11.47%51.20%32.02%16.78%51.37%29.79%18.66%0.18%37 N=260 2019 12 iClick 2020.1 iResearch I 35-5038 N=260 2019 12 iClick 2020.1 iResearch I spa 34.62%13.08%38.46%11.54%33.08%32.31%22.31%3.85%8.45%39 N=260 2019 12 iClick 2020.1 iResearch I 41.54%20.00%20.00%18.46%62.30%23.85%13.85%66.15%17.69%15.38%0.78%402 3 4 1 41 2020.1 iResearch I Z 42 Z 2020.1 iResearch I 43 2020.1 iResearch I/APP UGC 44 2020.1 iResearch I 45 Keep Learning 400-026-2099 46

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