2019129_艾瑞咨询_2018年90后时尚生活形态研究（23页）.pdf
90-YOKA 2019 22019.1 iResearch I 90 90 90+90/APP 90 90 90 SMS390 190 290 3 YOKA 442019.1 iResearch I90 90 90 2018 6 20-29 90 27.9%CNNIC 42.2018 6 3.6%18.2%27.9%24.7%15.1%5.4%5.1%10 10-19 20-29 30-39 40-49 50-59 60 90-95 1994-2000 2015+2001-2008 2009-2014 SNS PC 52019.1 iResearch I mUserTracker 2018 11 7.2 90 00 3.94+CNNIC 42 mUserTracker.2019.01 400 1 3.6%3.9%4.7%5.2%5.6%5.6%5.5%5.7%6.2%6.2%5.7%5.8%6.0%-7.00%-5.00%-3.00%-1.00%1.00%3.00%5.00%7.00%01000020000300004000050000201711 201801 201803 201805 201807 201809 201811 mUserTracker-2017 11-2018 11 90 2018“”62019.1 iResearch I90 90 90 90 TGI=90/80 N=1043 2019 1 iClick Q Q 2018 90 TOP5 78%10876%10674%11573%12072%114TGI2018 90 27.6%34.2%37.3%40.1%41.9%45.6%45.7%790 190 290 3 YOKA 482019.1 iResearch I90 90 TGI=90/80 N=1043 2019 1 90 Q Q 2018 90 31.7%39.5%56.4%57.0%57.2%2018 90 90 TGI1261041028192019.1 iResearch I90 90 90 28.3%90 3 80 TGI 122 TGI=90/80 N=1043 2019 1 iClick Q Q 2018 90 2018 90 4.7%22.5%32.5%24.5%10.8%5.0%5 5-10 10-20 20-30 30-60 60 1.6%3.4%9.8%24.0%32.8%28.3%2-3 1-3 1 1 3 90 TGI 122102019.1 iResearch I90 90 N=1043 2019 1 iClick Q Q 2018 90/VLOG65%59.8%57.9%/53.4%50.5%GIF/44.0%2018 90 34.1%37.7%44.1%45.4%45.9%47.1%48.6%51.5%52.2%112019.1 iResearch I90 90 90/APP N=1043 2019 1 90 Q Q 2018 90 APP APP67%59%58%56%1234/55%54%49%46%56780%20%40%60%80%100%/APP APP 3 1 1 1-3 2018 90 122019.1 iResearch I90 80 90 TGI=90/80 N=1043 2019 1 90 Q 2018 90-95 79.0%60.6%59.2%57.1%56.0%54.7%54.6%8.5%104 108 105 90 TGI 132019.1 iResearch I90 90 80 90 90 TGI=90/80 N=1043 2019 1 90 Q Q 45%45%47%48%49%52%56%/2018 90 90 TOP3 28.5%28.2%27.4%90 TOP3 23.2%21.3%18.2%1490 190 290 3 YOKA 4152019.1 iResearch I 90 90 N=1043 2019 1 iClick Q/2018 90 45%43%41%49%42%45%37%39%42%41%38%51%43%41%35%40%37%39%36%48%41%39%32%36%39%38%38%52%42%43%34%37%50%40%39%37%32%37%40%37%()162019.1 iResearch I 90 90 40%90 90 90 TGI=90/80 N=1043 2019 1 iClick Q Q/2018 90 24%36%40%1 1-3 1 TGI:138 2018 90 80 5%36%23%31%11%48%23%17%5,000 1,001-5,000 501-1,000 500 90 80 TGI:13329%23%19%9%17%19%22%17%10%23%43%46%50%47%48%10%9%14%34%11%2018 90 500 501-1,000 1,001-5,000 5,000 172019.1 iResearch I90 90 90 90 TGI=90/80 N=1043 2019 1 iClick Q Q 2018 90 TOP3 20%-30%APP YOKA 82%77%76%1232018 90 58%64%75%76%82%1890 190 290 3 YOKA 4192019.1 iResearch I YOKA 90 YOKA iUT YOKA 90 53%90 TGI 109 30 TGI=YOKA 30/iUserTracker 30 iUerTracker 2018 5-2018 11 iUserTracker-2018 5-2018 11 YOKA 12.0%13.5%16.3%28.1%25.2%4.9%40 36-40 31-35 25-30 19-24 18 10990 TGI202019.1 iResearch I YOKA 90 YOKA 90 90 90 90 90 MCN YOKA 2018 90 YOKA 21 Keep Learning 400-026-2099 22
