202033_艾瑞咨询_2020年后疫情时代中国线上泛娱乐市场展望（29页）.pdf
20202 90.1%74.9%72.3%37.3%33.2%30.3%27.0%12.5%7.0%2020 APP Usertracker APP Usertracker mUserTracker-2020 1 24-2 2 APP 32.3%22.6%10.9%8.5%7.9%3.3%2.9%1.9%0.7%9.1%mUserTracker-2020 1 27-2 2 APP 34 02004001.14 1.16 1.18 1.20 1.22 1.24 1.26 1.28 1.30 2.1 2.3 2.5 2.72020 1 14-2 7 Top100 6.8 550006500075000850001.1 1.3 1.5 1.7 1.9 1.11 1.13 1.15 1.17 1.19 1.21 1.23 1.25 1.27 1.29 1.31 2.2 2.4 2.6 2.8 2.10 2.12 2.14 2.16 mUserTracker-2019 2020 APP 2019 2020 APP mUserTracker APP 7.7Top100 1 19 200+mUserTracker:2020-02 400 1 7.7 6.9 5 iClick 65%63.4%133 46.0%1 C1.2 C5.3 TGI Target Group Index N=985 2020 2 iClick 2020 2020 69.8%68.4%68.3%63.4%55.8%37.5%29.7%2.2%20.2%16.2%46.0%17.3%0.3%84.1%TGI 1336-IP 7 2019 2020-6 1.8 89 8 7 2020 1 2019 APP STORE 1/24 1/25 1/26 1/27 1/28 1/29 1/30 1/31 2/1 2/2 2/3 2/4 2/5 2/6 12386471059 QQ 10 12.67%A3.A8.N=985 2020 2 iClick/72.78%14.56%12.67%51.9%33.2%9.4%5.4%74.0%11.7%6.5%7.8%43.3%35.8%16.4%4.5%11-12-+1 2 1 2 121213-2019 0.51 34 MOBA MMORPG 1415 1247 1176 1290 1320 1383 1517 1615 1687 1921 1836 1830 1790 1953 1893 385 366 407 423 440 478 490 500 561 510 529 504 563 559 3.2 3.2 3.2 3.1 3.1 3.2 3.3 3.4 3.4 3.6 3.5 3.5 3.5 3.4 1/24 1/25 1/26 1/27 1/28 1/29 1/30 1/31 2/1 2/2 2/3 2/4 2/5 2/6 TOP100 16 49.70%31.72%9.29%8.89%0.40%/B3.N=985 2020 2 iClick B8.N=985 2020 2 iClick 58.59%52.53%50.51%42.63%41.01%2.02%/17-TOP100 2-5 42.83%6-10 32.53%10 11.92%11.11%1.62%B5.N=985 2020 2 iClick 66.03%62.93%33.97%37.07%18-TOP100 2 350%450%182.4 216.7 260.3 115.0 98.5 111.2 135.0 132.4 150.5 277.5 168.8 134.6 151.3 151.1 250.1 229.8 375.6 508.8 491.7 660.0 783.6 668.6 663.7 683.9 615.0 989.3 835.2 1162.2 1/24 1/25 1/26 1/27 1/28 1/29 1/30 1/31 2/1 2/2 2/3 2/4 2/5 2/6 TOP100 19-2019 2020/2021 11000115001200012500130001350014000 mUserTracker-2019&2020 APP 2019 2020 13321.1 12488.4 APP 1.3 800 iClick mUserTracker:2020-02 400 1 D4./N=985 2020 2 iClick 2020 3.2%25.7%71.1%22 iClick 2020 69.6%7 1 D6./2 D8./3 TGI Target Group Index N=985 2020 2 iClick 2020 2020 11-3 4-6 7-10 10 6.6%43.9%31.8%9.3%8.4%14.1%TGI 151 11.3%TGI 13438.6%69.6%55.2%0.5%17.3%11.3%TGI 13423 50 1530 5G-AR/VR AR/VR/50 24 2020 84.2%/30.8%86.2%8-1 D3./2 D12./3 TGI Target Group Index N=985 2020 2 iClick,50.7%3,21.8%1-2,21.8%1,5.2%1-3,0.5%2020 2020 1.4%1.4%11.1%29.1%57.1%84.2%TGI 166.2 80.0%25 Keep Learning 400-026-2099 26
