2018 2 2018.5 iResearch I 74.3%IP 2017 50 2017 2013 2017 2017 188 14.3%SMS3 1 2 3 44 10%2017 50 32.6 36.1 40.0 44.4 50.0 10.7%10.8%11.0%12.6%2013 2014 2015 2016 20172013-2017%2018.5 iResearch I5 2013-2017 2017 4.57 2.623.033.423.944.5715.6%12.9%15.2%16.0%2013 2014 2015 2016 20172013-2017%2018.5 iResearch I6/2016 2017 出境游54.0%周边游23.4%国内游22.6%2017/出境游53.3%周边游22.7%国内游24.0%2016/2018.5 iResearch I 2018.5 iResearch I 7 40.6%2017 40.6%17.1%13.2%40.6%17.1%13.2%10.8%18.3%2017 2018.5 iResearch I840.3 57.5 90.4 137.4 188.6 42.7%57.2%52.0%37.3%4.7%5.1%6.2%11.4%14.3%2013 2014 2015 2016 20172013-2017%2017 188 2013 2017 2017 188 OTA 2018.5 iResearch I9 5A 2010-2017 5A 2017 5A 249 7511814417018321222724957.3%22.0%18.1%7.6%15.8%7.1%9.7%2010 2011 2012 2013 2014 2015 2016 20172010-2017 5A 5A%2018.5 iResearch I10 5A 5A 5A 5A 9.2%6.4%9.2%6.4%5.2%4.8%4.8%4.8%4.4%4.4%4.0%4.0%2017 5A-TOP10%2018.5 iResearch I11 1 2 3 412 2018 5A/4A 01 5A/4A 2018.03-2018.04 80 02 2018.5 iResearch I132017 63.9%2016 56.8%5A 65.1%APP 4A 60.7%2016 59.5%-/2017-N=80 5A-N=35 4A-N=39 36.1%63.9%2017 39.3%60.7%2017 4A 34.9%65.1%2017 5A 2018.5 iResearch I14-/2017 2017 57.4%76.1%-N=80 5A-N=35 4A-N=39 69.0%76.1%64.1%42.6%63.4%31.0%23.9%35.9%57.4%36.6%2017%2018.5 iResearch I15-/2017 2017 33.8%2016 31.5%45.8%-N=80 5A-N=35 4A-N=39 33.8%66.2%2017 2018.5 iResearch I45.8%44.3%27.3%31.6%27.4%54.2%55.7%72.7%68.4%72.6%2017 16-/20172017 71.8%7.6%-N=80 5A-N=35 4A-N=39 28.2%71.8%2017 2018.5 iResearch I30.9%41.9%16.9%25.6%21.6%69.1%58.1%83.1%74.4%78.4%2017 17-/20172017 43.2%2016-N=80 5A-N=35 4A-N=39 43.2%56.8%2017 2018.5 iResearch I79.9%52.1%52.8%38.4%36.1%20.1%47.9%47.2%61.6%63.9%2017 18-/2017 84.4%2017 84.4%4A 90.3%-N=80 5A-N=35 4A-N=39 84.4%15.6%2017 78.4%90.3%21.6%9.7%5A4A2017 5A/4A%2018.5 iResearch I19 OTA 2017 OTA 2017 37.9%83.6%-N=80 5A-N=35 4A-N=39 37.9%24.1%21.6%4.1%12.3%2017 OTA 2018.5 iResearch I20 OTA-20172017 4 40.9%40.5%-N=80 5A-N=35 4A-N=39 40.5%38.3%36.1%40.9%33.1%33.3%19.2%35.4%14.7%25.1%18.9%23.8%23.6%22.6%16.1%4.5%7.3%0.9%5.6%4.6%2.7%11.4%4.0%16.1%21.1%2017 2018.5 iResearch I21 1 2 3 422 2018 iClick 01 02 iClick 2018.3-2018.4 2074 2018.5 iResearch I2365.1%50.2%49.1%46.8%43.2%37.2%36.8%28.2%28.0%27.7%-2018 65.1%53.3%47.7%44.9%44.5%2018 2018 53.3%47.7%23.3%/44.9%36.8%28.1%/44.5%38.6%37.7%26.3%23.3%20.5%2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I24-60.5%56.6%N=2074 2018 4 iClick 2018 60.5%56.6%47.5%29.1%18.2%15.8%14.6%13.8%9.2%/%2018.5 iResearch I25-2018 61.2%52.2%35.0%73.0%72.6%2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I 72.6%38.7%5.8%5.5%17.7%2018 2018 61.2%52.2%35.0%33.9%24.1%18.9%15.1%9.1%4.1%/%73.0%26-2016-2018 N1=2013,2017 4 iClick N2=2074 N3=2074 2018 4 iClick 2.4%6.2%18.6%35.9%27.5%9.4%2016%1.8%5.1%17.2%39.1%29.6%7.3%2017%2.7%7.3%19.1%37.9%23.6%9.3%2018%2016-2018 N1=2013 N2=2074 N3=20742018.5 iResearch I27-2018 67.9%49.1%42.8%2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I2018 76.7%68.9%38.3%25.7%18.9%8.7%20.6%2018 67.9%49.1%42.8%36.7%26.8%7.6%28-2017 2018 2018 2018.5 iResearch I N=2074 2018 4 iClick N=2013 2017 4 iClick 2018.5 iResearch I23.6%23.4%21.3%20.9%16.5%16.2%16.2%16.2%15.3%11.4%39.1%33.8%28.4%25.5%25.2%22.0%17.6%16.7%14.7%14.5%2017 TOP10 2018 TOP102970.5%35.1%33.5%25.2%24.9%10.1%10.0%QQ%-2018 QQ 70.5%N=2074 2018 4 iClick 2018 2018.5 iResearch I30-N=2074 2018 4 iClick 2018.5 iResearch I31-92.8%59.7%8.8%87.2%2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I7.2%24.0%28.4%26.3%10.5%3.6%1-3 4-7 1-2 2-4 4%2018 2018 59.7%8.8%7.1%6.7%6.3%5.4%5.1%87.2%PC 12.8%32-2018.5 iResearch I N=182 2018 4 iClick N=1774 2018 4 iClick 2018.5 iResearch I2018 2018 65.2%20.6%8.9%3.3%1.1%0.9%/%36.8%35.2%17.6%10.4%33-2018 42.6%N=1238 2018 4 iClick 42.6%34.0%28.7%28.0%27.1%27.0%23.3%22.7%21.2%10.6%2018 2018.5 iResearch I34-2018 2018 60%50%65%2018.5 iResearch I35-2018 70.9%36.5%7.7 2018.5 iResearch I N=148 2018 4 iClick N=148 2018 4 iClick 2018.5 iResearch I010203 04 80070.9%36.5%25.0%9.5%800 7.988.047.707.712018 2018 36-N=2074 2018 4 iClick 2018.5 iResearch I37-169 98.4%2018 101-150 36.9%169 98.4%1.6%2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I2018 2018 2.5%23.9%36.9%26.1%7.3%3.3%50 51-100 101-150 151-300 301-500 500%50.2%48.1%1.6%44.2%34.9%27.9%25.6%16.0%169 38-339 2018 78.6%70.8%2017 100-300 44.6%2018 339 2018.5 iResearch I N=2040 2018 4 iClick 2018.5 iResearch I2018 2018 78.6%70.8%58.7%45.9%27.3%27.1%0.7%/%10.7%44.6%29.1%10.8%4.7%100 100-300 301-500 501-1000 1000%339 N=2040 2018 4 iClick 39-N=2074 2018 4 iClick 169 98.4%339 2018.5 iResearch I40-2018 74.3%N=2074 2018 4 iClick 74.3%34.8%30.7%30.5%27.3%24.2%17.6%2018 2018.5 iResearch I4143.3%16.3%14.6%11.9%9.1%4.8%+%-+43.3%N=2074 2018 4 iClick 2018 2018.5 iResearch I42-84.6%68.7%69.5%57.2%20172018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I2018 2018 84.6%68.7%27.9%23.0%18.9%7.3%6.4%5.6%/%69.5%57.2%47.4%45.4%43.4%36.7%27.3%43-N=2074 2018 4 iClick+2018.5 iResearch I44-33 2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I2018 54.2%45.8%2018 10.6%48.9%30.1%8.4%1.9%24 25-34 35-44 45-54 55%33.4 452018 TOP1020.7%9.9%9.5%8.8%6.8%4.4%3.9%3.5%3.4%3.2%-N=2074 2018 4 iClick 2018.5 iResearch I46-2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I2018 17.5%9.1%72.8%3.9%17.6%68.7%8.9%1.0%/MBA/%1.6%12.4%27.6%25.9%10.8%2.8%10.8%5.7%2018 2018 472.8%9.3%13.2%38.7%20.5%10.2%5.3%5,000 5,000 8,000 8,001 10,000 10,001 20,000 20,001 30,000 30,001 50,000 50,000%-9123 19523 2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I2018 2018 4.5%19.5%31.2%20.8%17.4%4.3%2.3%3,000 3,000 5,000 5,001 8,000 8,001 10,000 10,001 20,000 20,001 30,000 30,000%19523 9123 48 1 2 3 449IP IP IP IP IP IP IP IP IP IP IP IP IP IP 2018.5 iResearch I50 WiFi 2018.5 iResearch I51-IP 2017-2018 IP 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