20231031_艾瑞咨询_2023年中国被芯白皮书(28页).pdf
iResearch Inc.2023 2 CONTENTS01 02 03 04 Research design and sample attributesAnalysis of Chinas national sleep status and Use of quiltPurchase behavior of quilt3Research design and sample attributes0142023.10 iResearch I 1.2.+3.65.9%34.1%20-30 51.7%31-40 35.3%41-50 10.3%50 2.7%65.3%50.9%26.9%16.7%5.6%50.9%49.1%1.2023 1-2 2.N=20129,5Analysis of Chinas national sleep status0262023.10 iResearch I 7 6 56 7 56 N=20129 2023 1-2 1.2%2.8%12.2%33.6%33.7%11.6%2.1%0.5%2.3%1.0%1.9%3.9%11.6%27.4%31.6%15.2%3.9%3.5%4 5 6 7 8 9 10 10 2023:6 56:7 56 72023.10 iResearch Inc 2023.10 iResearch I N()=483 N()=1314 N(/)=2196 N()=527 N()=1759 2023 1-2 23:00 2.?25.9%48.7%N=20129 2023 1-2 23:00 2.?51.3%51.4%51.8%55.7%56.7%24.7%29.0%28.4%41.9%32.9%/%2023 TOP5 2023 22 31 23 05 25.9%48.7%82023.10 iResearch I 72.2%1 14.6%56.0%47%N=20129 2023 1-2 1 2023 72.2%56.0%51.3%47.0%38.6%36.8%28.2%20.4%20.0%1.0%0.2%/92023.10 iResearch Inc 2023.10 iResearch I N=7008 2023 1-2 20%23 62.9%10-30 20.8%30 N=20129 2023 1-2?23 2023 16.3%62.9%17.9%2.9%10 30 60 1 2023 59.4%50.0%46.8%40.9%33.8%28.1%24.7%17.0%0.8%/102023.10 iResearch Inc 2023.10 iResearch I N=20129 2023 1-2?34.7%29.5%18.6%N=20129 2023 1-2?2023 29.5%18.6%26.5%25.4%2023 16.8%48.4%27.6%6.1%1.0%34.7%48.1%112023.10 iResearch Inc 2023.10 iResearch I N=12187 2023 1-2 28.4%20.7%N=12187 2023 1-2 35.3%22.7%28.4%13.6%11.1%56.6%20.7%11.6%122023.10 iResearch Inc 2023.10 iResearch I N=12187 2023 1-2 N=12187 2023 1-2 13.7%35.6%29.7%17.3%3.7%58.9%55.1%52.0%51.6%45.7%40.6%33.3%25.6%25.0%17.7%1.7%0.1%13 cognition and use of quilt03142023.10 iResearch Inc 2023.10 iResearch I N=20129 2023 1-2/86.8%N=20129 2023 1-2?2023 90.1%91.9%86.8%2023 83.5%73.8%79.7%73.8%69.8%70.0%58.0%2023 2022 2021 2020 2020-2023 152023.10 iResearch Inc 2023.10 iResearch I N=20129 2023 1-2 N=20129 2023 1-2 2023 59.5%59.2%51.1%51.0%50.9%49.1%46.8%37.4%0.4%0.1%2023 89.5%84.1%84.5%76.9%79.3%72.5%83.4%162023.10 iResearch Inc 2023.10 iResearch I N=20129 2023 1-2 N=20129 2023 1-2 83.3%69.1%64.9%45.0%44.5%63.2%50.2%43.9%26.9%21.9%2023 2023 89.5%91.8%85.0%77.1%87.3%172023.10 iResearch Inc 2023.10 iResearch I N=20129 2023 1-2 N=20129 2023 1-22023 TOP3NO.1NO.3NO.2 2023 NO.1NO.3NO.2 182023.10 iResearch Inc 2023.10 iResearch I N=20129 2023 1-2 N=20129 2023 1-2 2023 47.4%46.6%45.2%42.7%42.7%38.8%38.8%37.9%31.0%25.9%/2023 51.7%51.5%48.8%31.6%25.0%24.2%4.1%192023.10 iResearch I 4050%3-5 57%0102 04 03 20Purchase behavior of quilt04212023.10 iResearch Inc 2023.10 iResearch I N=20129 2023 1-2 14.0%N=20129 2023 1-2 2023 2023 55.8%55.2%42.4%37.2%35.7%34.9%22.2%0.1%/,31.8%,22.9%,31.2%,14.0%222023.10 iResearch I N=20129 2023 1-2 2023 57.5%50.7%47.9%47.7%40.3%40.2%38.4%35.0%34.4%34.3%32.7%31.7%31.7%/232023.10 iResearch I N=20129 2023 1-2 2023 242023.10 iResearch I N=20129 2023 1-2 E4 2023&51.8%49.4%37.3%32.4%32.2%32.7%32.0%31.4%29.9%27.1%24.4%22.6%17.4%43.1%40.7%27.9%22.4%24.2%22.9%21.1%18.9%17.3%17.7%15.6%13.4%9.8%33.8%30.8%20.3%18.1%16.1%16.2%14.0%13.5%13.4%12.6%11.1%9.9%8.1%252023.10 iResearch Inc 2023.10 iResearch I N=20129 2023 1-2 60.8%N=20129 2023 1-2 60.8%56.8%54.9%51.2%47.8%43.0%0.1%2023 2023 56.5%46.1%41.1%40.0%37.9%37.8%35.5%32.6%27.9%24.2%2.2%26BUSINESS COOPERATION400-026-27 LEGAL STATEMENTTHANKS