2023 iResearch Inc.-2023 5 2 2023.7 iResearch I 10+TGI Target Group Index()TGI TGI 100 100 TGI 105 TGI 00 Mate Xs 2 Pocket S P50 Pocket MateX2 W23 W23 Flip Galaxy Z Fold4 Galaxy Z Flip 4 Galaxy Z Fold3 Galaxy Z Filp3OPPOOPPO Find N2 FlipOPPO Find N2OPPO Find Nvivovivo X Flipvivo X Fold2 MIX Fold2 MIX Fold Magic Vs3 CONTENTS01 2023 5 02 03 OPPO04 vivoOverviewCase study:HUAWEICase study:OPPOCase study:vivo4Overview2023 5 015 2023.7 iResearch I52023 5 OPPO Find N2 Flip TOP3-2023 5 76.1%23.9%2023 5 19.0%15.4%6.3%3.0%6.7%5.3%5.3%4.2%3.7%1.1%8.1%7.7%4.2%4.7%4.2%0.8%0.1%0.1%MateX2Mate Xs 2Pocket SP50 PocketGalaxy Z Filp3Galaxy Z Fold4Galaxy Z Flip 4W23Galaxy Z Fold3W23 FlipFind N2 FlipFind NFind N2MIX FoldMIX Fold2Magic VsX FlipX Fold2%:43.7%:26.4%OPPO:20.0%:8.9%0.8%vivo 0.1%TOP1TOP2TOP36 2023.7 iResearch I52023 5 OPPO vivo TOP2 Mate Xs 2-2023 5 47.7%52.3%2023 5 10.6%10.0%6.1%4.0%13.1%6.5%2.5%12.5%8.2%6.5%4.7%4.3%1.7%1.4%1.0%4.5%1.3%1.0%Mate Xs 2Pocket SP50 PocketMate X2Find N2 FlipFind N2Find NX FlipX Fold2W23Galaxy Z Fold4Galaxy Z Flip 4W23 FlipGalaxy Z Filp3Galaxy Z Fold3MIX Fold2MIX FoldMagic Vs%:30.7%:19.6%OPPO:22.1%:5.9%1.0%vivo 20.7%TOP1TOP2TOP37 2023.7 iResearch I9.9%9.7%6.2%3.2%13.6%9.2%13.0%6.6%2.6%6.7%4.5%4.5%1.8%1.4%0.9%4.4%1.0%1.0%Mate Xs 2Pocket SP50 PocketMateX2X FlipX Fold2Find N2 FlipFind N2Find NW23Galaxy Z Fold4Galaxy Z Flip 4W23 FlipGalaxy Z Filp3Galaxy Z Fold3MIX Fold2MIX FoldMagic Vs%5 2023 5 OPPO vivo TOP2 vivo X Flip OPPO Find N2 Flip-2023 5 TOP1TOP2TOP3:29.0%vivo:22.8%OPPO:22.1%:19.8%5.3%1.0%8 2023.7 iResearch I57.7%21.3%5.6%6.2%2.6%2.4%4.1%vivo OPPO%29.4%18.4%29.0%8.1%5.3%2.8%7.0%vivo OPPO%vivo33.9%21.6%9.1%23.2%4.5%2.2%5.6%vivo OPPO%OPPO34.3%34.2%4.9%5.2%2.8%14.5%4.0%vivo OPPO%38.3%18.0%6.4%7.4%21.0%3.2%5.8%vivo OPPO%66.3%13.4%4.6%4.8%3.0%3.2%2.0%2.7%vivo OPPO%5 2023 5 7 14.5%-2023 5 9 2023.7 iResearch I5 2023 5 Mate P 2-3 TOP10 60.1%-2023 5/TOP 3iPhone 13 5.8%TOP TOP 4iPhone 12 5.0%TOP TOP 5OPPO Reno 4.7%TOP TOP 1 Mate 17.4%TOP TOP 2 P 9.7%TOP vivo X 4.6%Nova 4.3%iPhone 14 3.5%iPhone 11 2.7%iPhone X 2.5%TOP6-10OPPO Reno5 OPPO Reno5 Pro OPPO Reno4 Mate30Pro Mate40Pro Mate30 P40Pro P40 P30iPhone 13iPhone 13 ProMaxiPhone 12iPhone 12 ProMax10 2023.7 iResearch I 1/3)2023 5 31-45 50%4-64.8%35.2%1.0%1.3%2.9%10.3%18.9%18.7%15.2%11.8%9.3%6.1%4.6%1818-2223-2526-3031-3535-4041-4546-5051-5556-6060%2023 5 50.0%43.7%6.2%11 2023.7 iResearch I 2/3)5 53%-2023 5 2023 5 TOP107.1%7.0%6.9%6.3%5.4%5.4%5.1%5.0%4.5%4.4%2023 5,31.9%,21.4%,17.3%,16.4%,13.0%12 2023.7 iResearch IOPPO vivo 3/3)5 APP OPPO vivo APP-M 2023 5 APP OPPO vivo TGI APP 2023 5 APP APP 13Case study:HUAWEI 0214 2023.7 iResearch I Mate Xs 2 5 Mate Xs 2 8 Mate Xs 2 18-30-TGI 2023 5 Mate Xs 2 2023 5 Mate Xs 2 81.5%18.5%70%31-50 18-30 31-50 65%18-30 TGI 118 52.5%TGI 114 51.8%TGI 11415 2023.7 iResearch I Mate Xs 2 Mate Xs 2 6 Mate P 2-3 Mate XS 2-2023 5 Mate Xs 2,61.3%,18.6%OPPO,5.5%vivo,5.0%,2.8%,2.7%,4.1%2023 5 Mate Xs 2 Mate 29.1%P 13.1%Nova 4.5%1.1%Top Mate30 Pro Mate40 Pro P40 Pro iPhone 14 2.5%iPhone 13 4.4%iPhone 12 3.8%iPhone 11 2.2%iPhone X 2.3%Top iPhone 13iPhone 14 Pro MaxiPhone 12 OPPO Reno 2.3%OPPO R 0.7%OPPO K 0.1%OPPO A 1.4%Top OPPO Reno 5OPPO R17OPPO Reno 416 2023.7 iResearch I Mate Xs 2 Mate Xs 2 5000 1300 800 10 255g 4.4 mm UI 120Hz,424 ppi 888 17Case study:OPPOOPPO0318 2023.7 iResearch I OPPO Find N2 Flip OPPO Find N2 Flip 5 OPPO Find N2 Flip-TGI 2023 5 OPPO Find N2 Flip 2023 5 OPPO Find N2 Flip 81.5%18.5%62.3%26-40 26-40 54.3%/54.4%TGI 104 62.5%19 2023.7 iResearch I OPPO Find N2 FlipOPPO Find N2 Flip 23.6%Mate OPPO 2-3 2000-6000-2023 5 OPPO Find N2 Flip,32.9%OPPO,23.6%,22.4%vivo,9.8%,4.2%,1.8%,5.4%Mate 11.1%P 7.6%Nova 5.0%OPPO Reno 12.4%OPPO R 2.1%OPPO A 4.2%iPhone 13 5.9%iPhone 12 5.2%vivo X 3.4%vivo S 2.8%Top Mate30 Pro Mate30 Top OPPO Reno5OPPO Reno5 Pro Top iPhone 13iPhone 12Top vivo X60vivo X802023 5 OPPO Find N2 Flip 20 2023.7 iResearch I OPPO Find N2 FlipOPPO Find N2 Flip 5000 800 3200 AF MariSilicon X 6.8 120 1600 4300mAh 44W 9000+3.26 21Case study:vivovivo0422 2023.7 iResearch I vivo X Flipvivo X Flip OPPO Find N2 Flip 5 vivo X Flip 41-55-TGI 2023 5 vivo X Flip 2023 5 vivo X Flip 84.3%15.7%64.5%TGI 11326-40 26-40 55.3%,41-55 TGI 122/49.4%TGI 126 65.5%TGI 24741-5523 2023.7 iResearch I vivo X Flipvivo X Flip 3 vivo Mate iphone 13 OPPO vivo X Flip 2-3 2000-6000-2023 5 vivo X Flip vivo X 13.8%vivo S 6.4%vivo Y 2.3%Mate 9.6%P 6.8%Nova 4.0%iPhone 13 5.1%iPhone 12 4.4%OPPO Reno 4.0%OPPO Find 1.6%Top vivo X80vivo X60Top Mate30 Pro P40ProTop iPhone 13iPhone 12Top OPPO Reno5OPPO R17vivo,31.0%,27.6%,19.4%OPPO,9.1%,4.7%,2.2%iQOO,2.1%,4.0%2023 5 vivo X Flip 24 2023.7 iResearch I vivo X Flipvivo X Flip OPPO vivo x90 5000 1200 3200/DV 8+4400mAh 44W 120Hz PWM B 25 2023.7 iResearch I 01/02 03 81%31 500+/26 BUSINESS COOPERATION400-026-27 LEGAL STATEMENTTHANKS