202369_艾瑞咨询_2023年中国家装新趋势洞察报告（35页）.pdf
2023.6 iResearch Inc.2 iResearch Inc 2022 265%311%70%SMS 53 12 34 iResearch Inc/5 iResearch Inc/6 iResearch Inc 1998-2005 2006-2013 2014-2016 2017-2019 2020-1998 7 iResearch Inc 1.2./1.2.1.9.2 2022 2.5%2022+2.&5.0%2022 1.8%2022/1.6.6%2023 4 22.0%2023 4 5.2 20222.+-8 iResearch Inc 2030 2023.05 2022.07 2025 2022.03 2025 3.5 0.5 2022.01 2020.06 2020.02+1.2.9 iResearch Inc iResearch Inc 21,871 23,284 26,163 28,227 30,429 32,772 35,230 37,802 6.5%12.4%7.9%7.8%7.7%7.5%7.3%2018 2019 2020 2021 2022 2023e 2024e 2025e%2022 3 2020 2022 20.0%2025 22%2018-2025 15.0%16.9%19.2%19.5%20.0%20.8%21.2%21.9%2018 2019 2020 2021 2022 2023e 2024e 2025e%2018-2025 10 1 2 311 iResearch Inc iResearch Inc 20-40 90 50%50%N=1000 1 500 2023 4 iClick 60 1960-1969 70 1970-1979 80 1980-1989 90 1990-1999 00 2000 N=1000 2023 4 iClick 23.6%23.4%25.6%27.4%3.4%9.0%23.2%44.1%20.3%60 70 80 90 00 52.5%47.5%12 iResearch Inc iResearch Inc 10.8%26.1%58.1%4.3%0.7%/MBA 12.7%10.8%1.2%2.4%10.6%15.2%3.7%11.6%16.6%15.2%/&14.2%N=1000 2023 4 iClick N=1000 2023 4 iClick/13 iResearch Inc iResearch Inc 13.5%40%23.2%19.4%10%22.8%N=1000 2023 4 iClick N=1000 2023 4 iClick 15/15-30/30-50/50-100/100/31.4%45.8%17.6%4.3%0.9%0.6%8.6%19.4%23.2%34.7%13.5%/14 iResearch Inc 83.6%80.2%58.1%63.2%N=1000 2023 4 iClick/47.4%27.4%/83.6%80.2%58.1%63.2%35.7%32.7%15 iResearch Inc iResearch Inc 75.3%24.7%44.7%55.3%47.1%10 20 80%N=1000 2023 4 iClick N=1000 2023 4 iClick/5-10 10-2020 47.1%50.7%46.6%53.5%77.8%2.5%60 60-90 90-150 150-200 200 20.5%71.3%3.7%2%44.7%20.9%9.7%24.7%16 iResearch Inc iResearch Inc/24%13.7%N=1000 2023 4 iClick N=1000 2023 4 iClick 11.3%10.9%5.1%26.2%17.8%18.9%6.1%1.1%2.6%Top1Top2Top35.9%41.6%24%13.7%5.2%3.9%2.8%2.2%0.7%17 iResearch Inc N=1000 2023 4 iClick 22.0%3.7%74.3%23.8%13.9%62.3%18 iResearch Inc/60 90 N=1000 2023 4 iClick/51.9%51.9%71.4%90 60%60 25%41.7%11.1%2.4%21.1%33.3%19 iResearch Inc 70%/70%/LED/50%N=1000 2023 4 iClick 1.6%21.1%45%32.3%LED 52.4%11.5%57.3%31.2%47.6%20 iResearch Inc 37.8%85.2%N=1000 2023 4 iClick 46.3%23.9%29.7%36.5%35.3%18.4%57.2%24.4%13.4%46.8%38.4%1.4%21 iResearch Inc/39.2%21.9%21.3%N=1000 2023 4 iClick 9.9%39.2%21.9%21.3%6.1%1.6%/49.9%Top1Top2Top33.8%14.5%31.8%22 iResearch Inc 58.5%41.5%N=1000 2023 4 iClick 41.5%58.5%43.9%56.1%23 iResearch Inc 96.8%26.1%7.4 N=1000 2023 4 iClick/27.4%25.3%43.9%27.6%48.6%50.6%50.8%50.1%22.5%Top1 3.2%35.0%7.4%26.1%31.4%24 iResearch Inc 5.1%94.9%25.6%45%55%51.6%48.4%N=1000 2023 4 iClick 5.1%33.9%35.4%25.6%51.6%15.9%29.1%55.0%48.4%25 1 2 326 iResearch Inc 70%70%N=1000 2023 4 iClick 92.6%72.7%57.9%93.7%78.4%66.6%89.8%84.9%68.4%74.7%75.6%69.5%88.0%79.9%66.7%27 iResearch Inc 108%TOP1 108%63%66%36%LED 2021-2022 3 56%TOP1 28 iResearch Inc 332%74.5%104%119%230%332%55%32165 42021-2022 2+TOP1 29 iResearch Inc 2022 81.2 44.9 200%50%57%66%172%247%268%973%44.9 81.2 2021-2022 2022 100%100%618 5+2 30 iResearch Inc 265%311%61%83%265%82.6%113%311%2021-2022 3 30 TOP1 31 iResearch Inc/10 22.8 22.4 13.1 150%96.8%75%70%53%2021-2022 100%32 IPO 33 2002 3000 400-026-Contact Us 34
