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月狐数据：2023年Q1移动互联网行业数据研究报告_69页_13mb.pdf

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月狐数据：2023年Q1移动互联网行业数据研究报告_69页_13mb.pdf

Page 1 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2023 Q1 MoonFox Data 2023 4 Page 2 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2023 1%12 AIGC AIGC Page 3 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2023 Q1 Page 4 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1.5 1.1.5 1.2.7 1.3.10 1.4.14 2.17 2.1.17 2.2.20 2.3.21 2.4.26 2.5.30 3.31 3.1.31 3.2.36 3.3.40 3.4.44 3.5.46 3.6.49 3.7.53 4.56 4.1.app.56 4.2.app.57 4.3.app.58 4.4.app.59 4.5.app.60 4.6.app.61 4.7.app.62 4.8.app.63 4.9.app.64 4.10.65 4.11.App.66 Page 5 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1.1.1.1.1.1.1.1.2.+Page 6 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2023 1-2 77067 3.5%10 1.1.3.8.76 Page 7 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1.2.1.2.1 12 2023 2 12 3 12.03 2904 Page 8 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1.2.2 app app 68 2 Page 9 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1.2.3 app 5 app 5 app 5.4 12 Page 10 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1.2.4 2023 3 46 33%25 23.2%1 50%1.3.AI 1.3.1.31.7%20.8%1.1 Page 11 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 0.4 0.3 3.5 1.3.2.57.9%55.9%2.0 Page 12 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1.3.3.AI 1 AI 2023 3 7.32 1.41 2.38 8600 Page 13 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1.3.4.2023 3 32.8 18.4 49.6 17.6 8.5 14.2 Page 14 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1.4.1.4.1.2023 3 MAU 11.9 3.7%app MAU 11.7 5.2%app MAU 9 MAU MAU 8.3%MAU 6.9%Page 15 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1.4.2.app 5 2023 3 app 207 5 app 57 55 app 70 2 app 87 Page 16 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1.4.3.2023 3 62.8%6.23 MAU 51.5%MAU 5.64 MAU 3.8 MAU 16.6%Page 17 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.2.1.2.1.1.OPPO iQOO 2023 3 22.5%top 3 14.6%VIVO 4.7%OPPO top 1 iQOO iQOO 24.9%11.4%Page 18 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.1.2.OPPO Find N2 Flip 2023 3 50 Mate30 Mate30 Pro Mate40 Pro 50 18.1%9X OPPO A72 Page 19 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2023 3 2000 4000 5999 OPPO Find N2 Flip 0.10%Realme GT Neo5 80 Pro 0.05%Page 20 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.2.2023 3 52.1%app 72.2%app Page 21 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.3.2.3.1 10 Page 22 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.3.2 TVB Page 23 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.3.3+app 3 app 3.45 Page 24 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.3.4 UU MAU MAU 85.3%Page 25 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.3.5+Page 26 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.4.2.4.1 1 3 3 806.3 2022 12 24.7%2 110.3 2023 Q1 2022 Q4 21.2%Page 27 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.4.2 2023 Q1 2.6 41%9700 15%20%20%100%Page 28 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.4.3 MOBA 2023 Q1 2576 32%21%16%15%MOBA 30%250%Page 29 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.4.4 19.7%16.8%12.0%5.2 2.7 6.0%1.4 Page 30 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2.5.AIGC AI 2022 AI AI OpenAI NLP ChatGPT AIGC AIGC Page 31 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.3.1.3.1.1.1 2 427.2 3 159.0 0.7%14.5%Page 32 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2023 1.3 MAU 1.36 21.5 1 Page 33 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.1.2.Page 34 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.1.3.Page 35 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.1.4.ESG ESG Page 36 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.2.3.2.1 MAU Q1 5.2%1.4 MAU MAU 3746.6 30.0%Page 37 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data Q1 Q1 20 Page 38 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.2.2 app 2023 Q1 MAU 435.6 78.7%159.4 MAU 28.2%MAU 64.9 97.2%Page 39 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data app 50%app 40%Page 40 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.3.3.3.1 2023 Q1 22.7%0.9 3 MAU 1.52 3 Page 41 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1 173 53.5%3 141.2 Page 42 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.3.2 2023 1 app 3741.2 68.7%app 596.1 79.9%app 726.5 25.3%338.7 10.4%Page 43 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data app 3.8 11.2 2.7 7.4 Page 44 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.4.3.4.1 MAU 2023 3 1.38 8.7%3.4.2 Boss app DAU Boss 2023 Q1 DAU 994.1 60.2%DAU 370 DAU 63.0%app Page 45 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 2023 Q1 DAU 48.5 70.0%3.4.3 app 2023 Q1 Boss 9 7 6 Boss 1 Page 46 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.5.3.5.1,17 Q1 9%0.9 0.7 1 MAU 6348.5 10.3%MAU 7000 Page 47 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.5.2 app Page 48 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data app 2 890.6 823.7 40%40%Page 49 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.6.3.6.1 7%0.5 MAU 3 4155.7 Page 50 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 10 47.7 5.5 Q1 29 2 Page 51 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.6.2 MAU Q1 569.2 MAU Page 52 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 7 25.2%60%7 Page 53 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.7.3.7.1 MAU Q1 67.2%1.2 7 9 MAU 3 MAU 8 4.5%Page 54 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 3.7.2 DAU 1 DAU 8 2 8590.7 DAU Page 55 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data TV DAU Q1 Page 56 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 4.4.1.app Page 57 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 4.2.app Page 58 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 4.3.app Page 59 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 4.4.app Page 60 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 4.5.app Page 61 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 4.6.app Page 62 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 4.7.app Page 63 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 4.8.app Page 64 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 4.9.app Page 65 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 4.10.Page 66 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 4.11.App Page 67 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data Page 68 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data 1 1 iAPP MoonFox iApp iAPP 2 iBrand MoonFox iBrand 3 iMarketing MoonFox iMarketing 4 5 2 2019 01-2023 03 3 4 MoonFox Data MoonFox Data MoonFox Data MoonFox Data MoonFox Data 5 6 MoonFox Data Page 69 of 69 MoonFox Data Confidential.All Rights Reserved MoonFox Data MoonFox Data iApp iBrand iMarketing

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