Nox聚星：2022年Q3美妆出海品牌KOL营销洞察报告_28页_2mb.pdf
2022-Q3 KOL Nox聚星 Market Research 2022年11月 10W+4 3000+1+Nox 1.Nox 150+4 YouTube Instagram TikTok Twitch 3000+10w+2.2022.7.01-2022.9.30 3.4.Nox 02 KOL 01 KOL 0304 Nox Nox Q3 Instagram YouTube TikTok 1000 KOL 01 KOL K OL KOL 22 Q2 21 Q3 22 Q3 KOL KOL 22 Q3 KOL 108.6%37.3%28.43%KOL KOL KOL:Nox 2022 Q3 0%10%20%30%40%50%60%22 Q3 Q2 21 Q3 22 Q3 22 Q2 21 Q32022 Q3 KOL K OL KOL 01020304050 KOL 2022Q3VS2022Q2VS2021Q32022 Q3 2022 Q2 2021 Q3 2022 Q3 22.28%4.5%2022 Q3 22%25%:Nox 2022 Q3 K OL TOP 024681012 2022 Q3 45%16%6%5%4%4%4%4%4%4%2%2%2022 Q3 US UK ID AU FR DE CA IN PH ES RU MY:Nox 2022 Q3 K OL Instagram TikTok 2021 Q3 22 Q3 TikTok Instagram TikTok KOL Instagram+25%+50%+50%+175%020406080Youtube Instagram TikTok Twitter 2022Q3 2022Q2 2021Q30102030405060708090Youtube Instagram TikTok Twitter KOL 2022Q3 2022Q2 2021Q3:Nox 2022 Q3 K OL TOP3(people&Blogs)Howto&Style KOL+KOL 0200040006000800010000120001400016000180002022 Q3 KOL Q3 0%5%10%15%20%25%30%35%KOL 高互动类型排行:Nox 2022 Q3 K OL KOC KOC 2022 Q3 Youtube Instagram 100W+KOC(1W+)TikTok KOC 0 5000 10000 15000 20000 25000YTINTTTW KOL 100W+10-100W 2.5-10W 1-2.5W 0.1-1W 0.1W0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%Q3 KOL 50 KOL KOL:Nox 2022 Q3 1000 KOL Nox Nox 2022 Q3 02 KOL K OL KOL Instagram Nox KOL Instagram Youtube TikTok KOL 593,412323,490434,681419,078202,455539,0383234903969353004491225701,556,910559,840305,602150,677315,942 KOL TOP Youtube Instagram TikTokINSTAGRAM KOL:Nox 2022 Q3TikTok KOL YouTube TikTok KOL Instagram YouTube KOL 7.52%Instagram 1.87%YouTube 0.56%YouTube35-54 0-17 K OL 0.00%1.00%2.00%3.00%4.00%5.00%6.00%7.00%8.00%TikTok Instagram Youtube KOL 201,43276,72086,335427,1220 100,000200,000300,000400,000500,0000-17 18-24 25-34 35-54 YouTube 1000YouTube:Nox 2022 Q3 K OL KOL KOL KOL Instagram Youtube TikTok KOL TikTok 15k KOL 3.7%2 2.70%1.70%2.00%1.60%1.80%1.50%0.00%0.50%1.00%1.50%2.00%2.50%3.00%MicroRegularRisingMid-sizeMacroMegaInstagram KOL Micro 15K Regular 15K-50K Rising 50-100K Mid-size 100k-500K Macro 500K-1M Mega 1M3.10%2.10%1.70%1.63%1.20%1.00%0.00%1.00%2.00%3.00%4.00%MicroRegularRisingMid-sizeMacroMegaYouTube KOL 3.70%2.40%1.90%1.70%1.50%1.30%0.00%1.00%2.00%3.00%4.00%MicroRegularRisingMid-sizeMacroMegaTikTok KOL:Nox 2022 Q3 K OL#makeup KOL hair KOL Nox KOL,#makeup Instagram YouTube TikTok#foryou and#fyp beat TikTok Hair KOL Instagram YouTube 28344752#skincare#beauty#makeupartist#makeuptutorialInstagram KOL 25455259#haul#naturalhair#skincare#makeuptutorialYouTube KOL 2132435168#learntiktok#hudabeauty#makeupartist#foryoupageTikTok KOL lash hairskin makeuppalette curlstyleeyefoundationpowder skincarebraidwhiproutinetutorials:Nox 2022 Q3Kylie Cosmetics Instagram The Ordinary TikTok Kylie Cosmetics 2596 Anastasia Beverly Hills Benefit Cosmetics US NARS Cosmetics Ultra Beauty The Ordinary 35.03 CeraVe Glossier K OL:Nox 2022 Q3 Nox 1 03-Florasis Under100k37%100-500k49%500-900k6%1M+8%KOL 0%5%10%15%20%25%30%Top5 Top5 KOL Howto&Style People&BlogHowto&StyleEntertainmentEntertainment ComedyTop5 Beauty Makeup Fashion Skincare Vlog:Nox Florasis 1100K KOL 1 100K 37%1 25%KOL Howto&Style People&Blog-zeesea 0%10%20%30%40%50%Top5 Top KOL EntertainmentHowto&StylePeople&BlogTop5 Beauty Makeup SkincareEntertainmentFadhionUnder100k60%100-500k28%500-900k12%1M+0%KOL Entertainment Howto&Style People&Blog 1 zeesea 88%500K 100k#Beauty 1:Nox zeesra 1Under100k21%100-500k39%500-900k20%1M+20%KOL-Manscaped 0%20%40%60%80%100%Top5 Top KOL Howto&Style People&BlogHowto&Style EntertainmentEntertainmentTop5 Beauty Makeup Hairstale Entertainment Skincare 1 Manscaped 688 KOL 20%1M+Manscaped 94%KOL KOL Howto&Style People&Blog KOL KOL:Nox Manscaped 1Under100k66%100-500k19%500-900k2%1M+13%KOL-boxycharm 0%20%40%60%80%100%Top5 Top5 KOL Entertainment People&Blog Entertainment Howto&Style Howto&Style Top5 Beauty Makeup Skincare Fashion Unboxing 100k 1M+TOP1 Entertainment 1 boxycharm 59 KOL 13%1M+66%100k 76%24%Entertainment People&Blog Howto&Style:Nox boxycharm 1Nox NoxInfluencer Nox Nox 04 Nox
