20231231_益普索&TORRAS&WGSN_2023手机壳行业消费趋势洞察报告_37页.pdf
2023 0314-250426-380104-060207-132WUFUyRtOpMmNqOpMnQsNpO9P8Q9PoMpPoMsOjMqQoPlOoOtRbRpPxPuOsOvNNZnPqQ Ipsos X TORRAS X WGSN Ipsos WGSN WGSN Insight&WGSN Consumer Tech 2025 STEPIC 2026 STEPIC 2023 AI 2023 5 2023#Cleanfit TORRAS 3 1007 513 515 509 503 46%35%39%39%46%54%65%61%61%54%18-24 9%8%9%16%7%25-30 47%18%21%22%15%31-40 39%44%42%37%33%41-50 5%30%29%25%45%PARTONE4 5 Data Source WGSN 2022 34.3 2100 2012 (Digital Nomad)6 Data Source WGSN 2035 10 TikTok 2023 16.5+31.6%86M+18.1%2023Q3 Netflix 2.74+10.8%2022 Freevee 6500 2021 6000+8.3%/Digital Nomad PARTTWO7 8 Data Source Ipsos-GSMA 2023 Statista-Market Indicators/2022 68%GSMA 2023 90%80%80%70%70%2022 Statista-Market Indicators 0 20 40 60/9 Data Source Ipsos-0 20 40 60+22%/10 Data Source Ipsos-/84%TGI:106 55%TGI:119/79%TGI:119 58%TGI:121 72%TGI:118 32%46%享受独处看长视频TGI:109TGI:11011 Data Source Ipsos-/51%57%74%TGI:114 43.5 2022/12 Data Source Ipsos-/13 Data Source TORRAS PARTTHREE14 15 Data Source TORRAS 1.0 1.0&iPhone 10/2.0 2.0&5/3.0 1.016 Data Source TORRAS/1.0 1.0 2.017 Data Source TORRAS iPhone IP/2.0 2.0 3.018 Data Source TORRAS/app iPhone 12 MagSafe/3.0 3.0/3.0/19 Data Source Ipsos-100%/IP 100%100%2.0 3.0 20 Data Source Ipsos-100%100%/IP/TORRAS OtterBox Popsockets/IP CASETiFY PITAKA 21 Data Source Ipsos-/TGI18-24 8025-30 8931-40 11841-50 91TGI 74%100 62%119 54%104TGI/105 113/111 104/121/111/109TGI/116 108 106 133Otterbox Otterbox Otterbox/22 Data Source Ipsos-/TGI18-24 13025-30 13631-40 9541-50 52 CASETiFY 23 Data Source Ipsos-/TGI 41%146 34%126TGI 109/122 138 118 140 120KTV/disco 175TGI 104/123/115CASETiFY CASETiFY 30/KTV TGI 119 8%160 5%167TGI TGI18-24 12025-30 12131-40 10841-50 52 Popsockets 24 Data Source Ipsos-/TGI 75%100 63%121 43%154 26%137TGI 117/121/131/109/141 119TGI 108 123 110 118 122 110Popsockets Popsockets/TGI 112 20%11820%131TGI/TGI18-24 11025-30 11831-40 10841-50 61 TORRAS TORRAS 25 Data Source Ipsos-/TGI 56%108/41%121 40%154/35%121 32%168TGI/126 111/117 112/133/118TORRAS TORRAS/TGI 119 26%18623%135TGI/TGI 110 118 108PARTFOUR26 3.0/27 Data Source Ipsos-/40%36%33%/28 Data Source/37%TGI:161/23%TGI:114 23%TGI:128 24%TGI:133/3.0 29 Data Source/TORRAS/360 TORRAS TORRAS iPhone 12 MagSafe Magsafe SPIGEN 1 2 3 4/30 Data Source Ipsos-/2024 76%52%52%59%31 Data Source Ipsos-/40%49%/17%38%28%49%29%47%30%49%30%49%32 Data Source Ipsos-/WGSN WGSN 50%77%33 Data Source Ipsos-/+CP BUFF 3.0 All in one WGSN all in one+All in one/TORRAS 79%71%58%50%/70%34 Data Source WGSN&2.0 3.0 WGSN Clean fit chill chic WGSN TORRAS 35TORRAS TORRAS+TORRAS/TORRAS TORRAS O O+TORRAS MagSafe 202436+CP BUFF lpsos X TORRAS X WGSN TORRAS Ipsos 90 18,000 Ipsos 2000 10 Ipsos Ipsos 75 Ipsos 5,000 TORRAS 2012 148/6 1,300 40 iF 40 WGSN Ipsos L
