20230624_华创证券_传媒行业深度研究报告:预期和落地全面看好AI应用端行情_19页.pdf
2009 1210 2023 06 24 AI AI AI 13-15 AI AI AI 1 2 ios AI AI A demo 1 AI 2 AI 2-3 AI 1 AI+AI/2 GPT-4 AI IP 010-63214660 S0360521010001%()150 0.02()18,637.18 2.01()16,277.71 2.29%1M 6M 12M 7.4%57.5%45.7%9.4%56.6%56.3%20230610-20230616 AI 2023-06-18 20230605-20230609 AI AI+AI+2023-06-11 20230529-20230602 Minimax AI AI+AI+2023-06-04-18%9%35%62%22/06 22/09 22/11 23/01 23/04 23/062022-06-222023-06-21 300 2009 1210 13-15 TMT AI AI 13-15 AI 1 2 ios AI AI AI AI 0YEVxOnQnOrQpRmPtOtMqR8O9RaQtRmMnPoNfQoOoQfQmOqO6MqQxPwMnOnPwMoOoN 2009 1210 3 AI.5 AI.5 AI.5.7 AI.8.9.9.9 1.9 2 AI.11 3.11 4.12.13 1.13 2.14 IP.14.15.16.16 2009 1210 4 1 10.5 2.5 3 2013-2015.5 4 2023 AI.6 5.8 6 AI.8 7 AI 6.15-7.30.9 8.10 9 2013.11 10 2013 PE-TTM.11 11 20102022/.12 12.12 13 Duolingo Max.13 14 Khanmigo AI.13 15%.14 16 AIGC.15 17 GPT4+Midjourney V5.15 18 SAM.16 19 Typeface AI.16 2009 1210 5 AI AI 13-15 AI 5 TMT 1 10 2 wind wind 3 2013-2015 wind AI AI AI 1 2 ios 020406080100120140160 PE PE 400450500550600650700750800850900 2009 1210 6 AI 4 2023 AI%/1 30 2 6 2 13 2 20 2 27 3 6 3 13 3 20 3 27 4 3 4 10 4 17 4 24 5 8 5 15 5 22 5 29 6 5 2 3 2 10 2 17 2 24 3 3 3 10 3 17 3 24 3 31 4 7 4 14 4 21 5 5 5 12 5 19 5 26 6 2 6 9 300418.SZ 323.63 24.58 17.73 5.51-4.44 14.44-7.76 17.73 48.59 15.36 7.95-3.47 0.39 30.73-10.44-6.72-2.53 11.46-6.03 601360.SH 115.68 3.27 28.89 6.83 17.08-0.51-5.83 20.86 26.45 3.99 6.59-16.67 3.10-3.32-3.56-3.42-7.57 9.77-2.05 002230.SZ 113.68 15.79 9.23-2.53 5.25 3.17-6.07 9.76 14.80 6.10 2.86-9.65-1.93 0.02 8.94-5.25-5.49 17.96-0.67 688256.SH-U 308.72 16.52 11.25 1.13 9.91 6.57-1.85 33.65 48.87 1.61 21.27-13.53 27.18-16.14-5.76-0.36 14.70 2.10-0.84 603019.SH 162.47 3.76 6.18 4.39 13.48 4.53-2.33 2.89 19.12-2.96 4.57 3.62 28.92-9.58-5.68 3.15 6.45 1.28 2.94 688041.SH 90.64 6.00 6.10-4.27 7.43 6.30-5.35 9.84 15.22 16.48 5.81-5.65 18.63 0.93-19.32 8.71 6.93-3.83-6.48 002229.SZ 421.03 16.67 52.04 22.40 9.66-10.38-10.04 0.00 33.49-9.06-8.17-4.87-6.73 62.93-5.63 12.23 17.80 25.67 16.56 000977.SZ 165.60 2.35 21.58 22.97 4.77 1.54-18.28 1.48 24.81-12.69 8.77 1.89 13.01-11.60-8.62 10.08 5.86 7.30 2.86 300474.SZ 75.33 9.72 22.26-8.23-0.13 8.04-8.27 9.72 40.05 7.92 4.34-16.93-1.94-18.90-3.44 8.03 2.33 12.84-3.82 300624.SZ 381.64 23.33 1.65 20.43-1.53 21.61-7.14 29.32 9.48-1.08-3.69 14.34 37.07 25.22-7.31-8.37 11.69 2.47-6.41 300002.SZ 209.91 12.58 11.92-1.83 0.17 13.87-5.50 4.40 27.41 11.35 27.81-3.16 4.20 11.11-17.63 3.33-2.44 14.54 9.58 2009 1210 7 300364.SZ 151.29 26.28 2.54 1.49-0.33 1.06-1.53 5.08 35.88 30.88 5.22 7.67-11.23-12.39 18.96-21.26-2.87 20.30-4.09 002605.SZ 220.28 4.90 2.94 0.44 2.04 3.76 11.51 2.88 27.87 4.94 17.73 16.09-5.89-0.44-10.29 5.42 0.56 24.94 2.56 300494.SZ 175.58 4.61 3.06-1.01-0.42 3.73 3.25 25.20 25.07 7.26 6.66 12.34-4.72 17.31-12.48 2.46 4.60 4.40 6.69 300058.SZ 137.82 12.28 5.03-4.46-2.08 6.36 2.49 49.11 5.87-1.85-3.97-3.81 15.86 37.83-13.69-11.09-4.34 11.69-5.97 002315.SZ 130.48 15.04-2.61-4.49-0.82 1.13-6.27 6.30 31.19-8.96-0.61 6.15 10.44 57.94-3.20 1.10-1.76 18.30-16.21 603918.SH 344.63 4.33 0.90 8.67-3.27 10.99 1.52 4.32 18.26 21.29 13.67-2.92-9.72 1.95 11.30 21.58 13.28 16.07 21.03 300299.SZ 80.08 7.28 2.61-3.56 0.35 3.15 0.85 2.69 31.97 0.99 31.61 1.87-6.61-23.67-9.27-0.14-2.70 18.54 8.37 300133.SZ 47.10-7.46 1.92 2.64-2.57 7.91 2.97 8.64 16.69 6.02-2.40 15.37 1.79-11.00 13.47-17.76-5.83 9.34 1.68 603533.SH 115.89 12.97 3.92 0.50 1.55 5.11-3.52 7.83 23.93 0.24-4.33 1.55-0.37 24.78 5.11-19.62-6.24 20.13 14.52 688111.SH 71.18 9.60-8.80-5.76 1.24 6.38 1.30 18.03 9.65 20.66-0.56-11.13 7.18-6.92-0.41 4.08-4.48 14.08 4.99 300182.SZ 61.71 8.35 5.14-2.07-0.77 5.8 0.73 5.81 8.92 5.67 4.17 5.29-4.76 4.14-8.22-9.55-4.29 13.45-1.06 wind AI AI A demo 2009 1210 8 5 AI 22 6 AI 2023.5 2023.5 21 2023.5 2023.5 2023 5 1 2023 10 31 2023.4 2022 4 2023.4 2009 1210 9()2023.2 AI 7 AI 6.15-7.30 2023.6.16 2.0 2023.6.19 2023.6.27 Amazon Bedrock 2023.6.28 Al 2023.6.30 2023.6.27-6.30/2023.6.2023.7.6 36 1 2013-2015 2019-2020 2021Q4 2009 1210 10 8 wind 300 传媒互联网 沪深3 0 0互联网信息服务影视制作 院线 游戏 出版 广播电视 广告营销2013Q1 10.53%-1.10%7.44%15.40%22.81%18.14%4.06%4.70%22.64%2013Q2 29.61%-11.80%33.93%52.56%64.35%51.34%20.49%20.11%31.46%2013Q3 65.54%9.47%124.05%59.78%172.78%71.95%50.24%61.84%48.08%2013Q4-18.40%-3.28%-20.61%-19.92%-28.56%-1.57%-19.29%-23.01%-11.72%2 0 1 3 全年涨跌幅 93.52%-7.65%155.94%125.26%293.34%202.63%52.03%56.70%110.78%传媒互联网 沪深3 0 0互联网信息服务影视制作 院线 游戏 出版 广播电视 广告营销2014Q1 0.66%-7.88%0.71%-7.34%-14.52%18.85%8.20%-1.06%-1.86%2014Q2 6.88%0.88%10.90%20.92%1.04%-5.47%3.77%8.13%10.02%2014Q3 10.96%13.20%26.97%-1.02%-1.76%11.69%14.80%15.19%6.01%2014Q4-6.03%44.17%-14.65%-7.19%12.21%-10.07%-8.23%1.37%-10.25%2 0 1 4 全年涨跌幅 12.17%51.66%21.04%2.94%-4.79%12.84%18.28%24.92%2.73%传媒互联网 沪深3 0 0互联网信息服务影视制作 院线 游戏 出版 广播电视 广告营销2015Q1 55.41%14.64%62.04%47.49%22.20%53.17%42.26%49.80%90.62%2015Q2 20.74%10.41%1.37%22.85%45.51%19.74%17.38%20.09%24.16%2015Q3-24.34%-28.39%-42.82%-16.11%-7.85%-15.33%-34.18%-21.92%-24.84%2015Q4 26.46%16.49%31.24%50.90%14.71%28.53%37.64%4.86%36.73%2 0 1 5 全年涨跌幅 79.53%5.58%23.27%129.39%87.94%99.59%51.28%47.27%143.25%传媒互联网 沪深3 0 0互联网信息服务影视制作 院线 游戏 出版 广播电视 广告营销2016Q1-20.37%-13.75%-12.52%-15.51%-34.33%-12.33%-25.79%-25.65%-14.93%2016Q2-5.57%-1.99%-6.41%-10.10%-1.56%-6.56%-3.26%-5.32%-5.65%2016Q3-2.65%3.15%-4.15%-5.16%-13.08%-6.80%6.80%5.24%-7.06%2016Q4-7.60%1.75%-13.02%-11.25%-16.28%-1.47%0.72%-6.33%-11.35%2 0 1 6 全年涨跌幅-32.36%-11.28%-31.73%-36.06%-52.95%-24.78%-22.78%-30.60%-33.87%传媒互联网 沪深3 0 0互联网信息服务影视制作 院线 游戏 出版 广播电视 广告营销2017Q1-3.87%4.41%-6.21%-7.48%-1.95%0.09%-2.26%-2.78%-5.67%2017Q2-8.52%6.10%-11.91%-11.08%-12.42%-5.26%-7.91%-7.32%-8.65%2017Q3-3.03%4.63%-1.20%-0.07%5.66%-8.17%-5.99%-0.47%-2.86%2017Q4-8.51%5.07%-5.54%-7.06%-1.39%-10.11%-12.64%-17.06%-2.03%2 0 1 7 全年涨跌幅-21.98%21.78%-22.88%-23.59%-10.54%-21.72%-26.08%-25.62%-17.99%传媒互联网 沪深3 0 0互联网信息服务影视制作 院线 游戏 出版 广播电视 广告营销2018Q1-5.20%-3.28%23.83%-0.83%3.54%-7.18%-6.40%-9.12%-9.77%2018Q2-20.43%-9.94%-19.57%-22.56%-13.91%-28.12%-14.53%-21.91%-18.27%2018Q3-13.60%-2.05%-11.95%-19.18%-4.12%-13.33%-14.65%-9.40%-15.04%2018Q4-10.80%-12.45%-13.75%-8.25%-30.17%-0.44%2.98%-5.15%-21.74%2 0 1 8 全年涨跌幅-41.86%-25.31%-24.36%-43.05%-40.32%-42.43%-29.69%-39.01%-50.97%传媒互联网 沪深3 0 0互联网信息服务影视制作 院线 游戏 出版 广播电视 广告营销2019Q1 26.43%28.62%59.76%16.14%4.54%19.76%19.87%42.23%25.15%2019Q2-16.36%-1.21%-16.49%-18.11%-12.46%-16.20%-11.43%-15.81%-19.08%2019Q3-1.39%-0.29%4.67%2.20%-4.91%3.15%-3.51%-9.72%-1.66%2019Q4 13.70%7.39%11.53%11.58%0.53%26.03%2.79%2.10%18.94%2 0 1 9 全年涨跌幅 18.56%36.07%55.74%8.45%-12.52%30.47%5.30%10.39%18.45%传媒互联网 沪深3 0 0互联网信息服务影视制作 院线 游戏 出版 广播电视 广告营销2020Q1-7.13%-10.02%-2.48%-21.47%-17.03%3.78%-10.71%-5.87%-13.08%2020Q2 22.33%12.96%24.94%7.88%4.25%32.40%10.10%13.54%27.35%2020Q3-2.65%10.17%-9.07%19.03%13.77%-10.35%-0.78%-7.63%4.60%2020Q4-11.43%13.60%-2.86%-20.45%-5.20%-20.61%-9.60%-13.06%-2.07%2 0 2 0 全年涨跌幅-2.05%27.21%7.63%-19.78%-6.71%-2.21%-11.83%-14.17%13.39%传媒互联网 沪深3 0 0互联网信息服务影视制作 院线 游戏 出版 广播电视 广告营销2021Q1-7.96%-3.13%-14.51%-2.91%4.68%-13.20%1.65%-6.90%-6.43%2021Q2 2.26%3.48%9.76%2.67%-11.88%3.96%-2.05%0.62%1.77%2021Q3-8.38%-6.85%-24.05%-3.44%-4.71%-10.49%-2.17%-1.70%-5.35%2021Q4 22.61%1.52%34.17%19.91%3.75%28.66%21.52%17.37%18.46%2 0 2 1 全年涨跌幅 5.73%-5.20%-4.39%15.41%-8.80%3.91%18.36%8.08%6.76%传媒互联网 沪深3 0 0互联网信息服务影视制作 院线 游戏 出版 广播电视 广告营销2022Q1-18.20%-14.53%-29.99%-22.24%-15.69%-21.13%-7.28%-6.97%-18.12%2022Q2-5.09%6.21%-5.53%-3.46%8.90%-7.66%-5.21%-5.51%-4.42%2022Q3-15.86%-15.16%-21.59%-16.12%-20.18%-16.91%-9.34%-9.32%-17.44%2022Q4 14.38%1.75%20.75%18.50%35.15%8.87%14.29%12.31%14.16%2 0 2 2 年全年涨跌幅-25.28%-21.63%-37.39%-25.38%-0.95%-34.12%-8.94%-10.47%-26.25%2009 1210 11 2 AI 10 2013-2015 7-8 5G 2019-2019 100%VR 2021 50%AI 75%9 2013 10 2013 PE-TTM wind wind 3 2012 HTML Flash 2012-2014 HTML Flash PC PC 2015 4G 2015 3G 4G 4G 14.9%5G 46.3%XR 71.6%-100%0%100%200%300%400%500%600%2013-01 2015-01 2017-01 2019-01 2021-01 2023-01 300 2009 1210 12 11 20102022/12 70 36 4+AI AI 2-3 AI-50%0%50%100%150%200%250%300%2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2009 1210 13 AIGC AI chatgpt NPC AI+NLP AI 1 AI+AI/GPT-4 1 RolePlay GPT-4 2 Explain my Answer Max 30 168 Explain My Answer Roleplay Khan Academy Khanmigo AI Quizlet Chegg GPT-4 GPT AI+23Q1 MAU 7260 yoy+47%DAU 2030 yoy+62%,480 yoy+63%DAU/MAU 28%yoy+2.6pct 13 Duolingo Max 14 Khanmigo AI OpenAI OpenAI 2009 1210 14 15%2 AI+AI B C IP AI IP AI AI AI AI AI IP IP AI IP AI IP 0%10%20%30%40%50%0100020003000400050006000700080002022Q1 2022H1 2022Q3 2022H2 2023Q1MAU MAUyoy 2009 1210 15 16 AIGC 17 GPT4+Midjourney V5 AI GPT4+Midjourney v5 AI AIGC 1 AIGC AI 2 AI AI 3 AI AI AI 1/ChatGPT AI 2/ChatGPT AI 3 AI ChatGPT AI AI 2009 1210 16 18 SAM 19 Typeface AI Meta AI Typeface AI AI AI 2009 1210 17 2015-2016 2016-2019 2019-2020 TMT 2016/2017 2016 2016 2017 2017 2019 WIND 2019 WIND 2021 2021 2021 2009 1210 18 010-63214682 010-63214682 010-63214682 010-63214682 010-63214682 010-66500808 010-66500821 010-63214682 0755-82828570 0755-83715428 0755-82756804 0755-82871425 0755-83024576 0755-82871425 021-20572536 021-20572555 021-20572257-2552 021-20572506 021-20572585 021-20572509 021-20572548 021-20572573 0755-82756805 021-20572559 021-20572559 0755-82756805 021-20572559 玙 021-25072549 2009 1210 19 A 300 500/6 20%6 10%20%6-10%10%6 10%20%3-6 5%3-6-5%5%3-6 5%26 C 3A 1061 A 19 33 12 100033 518034 200120 010-66500801 0755-82027731 021-20572500 010-66500900 0755-82828562 021-20572522