2024 2024 2024 Part1 2023 2024 4 Euromonitor Quest Mobile GROWTH 2017-2022 5.7%2023-2027 8.4%6.4%2019 2,000 2018 25%2022 29%90 19%28%2017-2027E Euromonitor E(Estimated)2022 20191,800 2,374 3,602 CARG 5.7%2017-2022CARG 8.4%2022-2027E 2018 2020 20221000 1000-1999 2000 2018 2019 2020 2021 2022 70 80 90 2018-2022 2018-2022 2024 5 2023 2021-2023 3-8 2021-2023 2023 2021 2022 2023 CAGR TMIC N=862 2021-2023 2021 2022 2023 TOP5 TOP5-10 TOP10 9.2024 6 300 T 50-100 100-200 50-200 300 T JK 300/300 T R2T R3T R5 R2 R3 R5 R1 R2 R3 R4 R5 R2 R3 R2 R3 R5/R2 R3 R5 R3 R3/R2/R3/R52023*R R1=50 R2=50-100 R3=100-200 R4=200-300 R5=300 JK/2023 2023 TOP 300 TOP 300 TOP 2024 2021-2023 2023 2021 2022 2023/2023 7/T/POLO/2021 2022 2023 2023 2023 2023*=/*100%2024 8 3-6 6 3 3-6 6 2023 3 3-6 6 2023 3-6 6 TGI100/DIY/80%+50%+50%+25-34 80%+60%+60%+30-39/T/2024 MAT2022 MAT20239 UV 200%210%UV 1x%+MAT2022 MAT2023 200%+MAT2022 MAT2023 210%+2024 Part2-2024 11 87%64%41%31%16%TGI 3-6 6-14 TMIC N=862 TA 58%37%5%96%96%3 TGI3-6 TGI6-14 TGI133 103 7685 100 11090 96 11130%56%14%*TGI=/*100 TGI100 TMIC N=862 GI 2024 12 20%71%9%1-3 4-6/TGI TMIC N=862 TMIC N=862 3-6 79%65%52%6%1.TGI 100 TOP32.3.1.2.3.TGI 100 TOP32024 13 TGI#/69%68%61%#0 100 200/4-6 1-3 TMIC N=862 GI 2023 3-8 vs2022 3-8 2024 14 22 10 22 11 22 12 23 1 23 2 23 3 23 4 23 5 23 6 23 7 23 8 23 9 3-6 6 23H1 TMIC N=862 3-6 6 22/10-23/9 GI 2023 TOP3 3-6 6 TGI=100/TGI 111TGI 105TGI 103TGI 110TGI 105TGI 1032024 15 3-6 6 GI GI 2023 3-8 TGI#23+300%138130129125118 90#blingbling#90 2024 z16 2021 TMIC*2021 3-5 180 60 1 1 617/60 3 1 2 46%75%26%72%3-6 6-14#2023 3-8 vs 2022 3-8+152%2023 3-8 TOP 3-6 6-14/3-5 6 6 3-6 3-6 6 GI 2024 17*GI 2023 3-8 vs 2022 3-8+16x%GI 2023 3-8 vs 2022 3-8 TOP TOP#tenniescore#boy+26x%+28x%vs 2024 Part32024 2024 2024 2024 2024 20 2022 2023 UV+4X%2022 2023+66X%2022 2023+12X%37%30-34 25%35-39 L4-L5 51%44%62%UV 200 300/2024 21 23 TOP T/3D()T T V T polo 2024 2021 2022 2023+50X%5050-100 100-200 200-300300 CR522 90 2023 Its Smile 01 02 1 2-4 UPF40+,T Its smile03 04 2024 23 4-13 3M SORONA SORONA OUTnABOUT NATUNAKIDS T T T 3M 2024 24 2022 2023 UV+4X%2022 2023+84X%2022 2023+15X%39%30-34 22%35-39 L4-L5 58%47%61%UV 100%200 30+/2024 2523 TOP T/T T 2024 2021 2022 2023+50X%26 5050-100 100-200 200-300300 CR5 octopusmi 9 510%105%01 02+UPF40+99%EPTEE 14000+/10000+/6.0/0/4+170g UP50+2024 27 Little uuBigs 01 02 90 120/1x%UPF40+99%/BABE SELF-LOVE 27 GO OUT&GO CAMPING KUUYOO 2024 28 OOTD2022 2023 UV+2X%2022 2023+17X%2022 2023+11X%38%30-34 22%35-39 L2-L4 68%57%60%50-200 OOTD/2024 29 23 TOP/2024 GO OUT&GO CAMPING 2021 2022 2023+37X%5050-100 100-200 200-300300 CR5 30 2024 31 2022 2023 UV+2x%2022 2023+9xx%2022 2023+8X%Y2K Y2K IP 22%25-29 36%30-34 L1-L3 65%58%58%Y2K 900%Y2K 2023 80%100 Y2K Y2K/2024 32 3223 Y2K TOP/Y2K Y2K T T/2024 2021 2022 2023 33+36X%4-12 GMV 200%2w+30 1500 30 GMV 330 01 02 Y2K 注重孩子的个性、喜好，以 孩子的 视 觉 认 知来决定富有想象力的原 创印 花，并 结 合 适 合孩子身材的廓形、优质 安全 的定制 面 料、成衣化标 准的加 工工艺 等，来呈现 专 属于孩 子、爱不释手的服饰产品。100%33 5050-100 100-200 200-300300 CR5 100%03 KOL 基于妈妈群体的生活模 式和 消费习 惯，以 意见领袖、内容创作为主的 种草 推荐，能够有 效地吸引到对生活品质、个 性化 有要求，或是 对送礼、节日活动等场景有 需求 的精致 妈妈，建立有记忆点的品牌认知。poco blush 2024 34 2022 2023 UV+1X%2022 2023+19X%2022 2023+8X%2024 21%25-29 37%30-34 L3-L5 66%58%58%50 300+50-200 25+/2024 3523 TOP T 2024 2021 2022 2023+35X%36 5050-100 100-200 200-300300 CR536 66 66 2024 T/2022 2023 UV+1X%2022 2023+25X%2022 2023+6X%37 23%25-29 36%30-34 L1-L3 61%43%59%200%2023 100%100 2024 3823 TOP T/T T 2024 2021 2022 2023 39+29X%01 2024 39 5050-100 100-200 200-300300 CR5 Alice Elena Wild Persimmon 02 2024 40 T minisnbl 2024 41 2022 2023 UV+2X%2022 2023+20X%2022 2023+7X%2024 36%30-34 22%35-39 L4-L5 47%53%58%JK 200%2022 2023 50-100 30+/2024 4223 TOP T/POLO POLO polo&/2024 2021 2022 2023 43+44X%2022 10 sasakids 2022 2023 sasakids 200W+01 02 170 160/170 20-25 170 13.5oz V 100%ploy urethane 43 5050-100 100-200 200-300300 CR5 SASAKIDS 2024 44 T+NAYOMI KIDSMPENG2024 2024 462024 472024 48 482024 49 492024&GI GI little uubigs Its smile SASAKIDS pocoblush octopusmi minisnbl MPENG NATUNAKIDS KUUYOO OUTnABOUT/GI GI GI GI GI 2024&GI GI()()2024 TMIC 2021-2023 3 8