20191011_普华永道_中国娱乐及媒体行业展望2019-2023年_26页.pdf
前沿报告库是中国新经济产业咨询报告共享平台。行业范围涵盖新一代信息技术、5G、物联网、新能源、新材料、新消费、大健康、大数据、智能制造等新兴领域。为企事业单位、科研院所、投融资机构等提供研究和决策参考。扫一扫免费获取海量报告 2019-2023 1 3 6 11 16 19 1 5.6%2023 4,347 5G 2018 OTT 35.9%20.5%34.6%21%33%3 5G 5G 53 14 2019-2023 2 2014 2015 2016 2017 2018 2019 2020 2021 2022 20232018 2023 CAGR()B2B 7,866 8,367 8,873 9,344 9,795 10,231 10,646 11,042 11,412 11,764 3.73%11,506 12,856 13,964 14,933 15,678 16,252 16,722 17,143 17,507 17,809 2.58%13,387 15,545 17,976 18,650 17,796 16,946 16,941 17,117 17,374 17,923 0.14%OTT 280 502 1,389 3,741 5,799 7,895 9,763 11,515 13,230 14,724 20.48%67,521 86,927 109,936 133,760 143,938 150,934 156,171 159,671 162,467 163,597 2.59%28,642 27,775 27,666 26,781 26,309 26,076 25,785 25,472 25,147 24,786-1.19%4,876 5,360 5,832 6,332 6,833 7,325 7,795 8,265 8,729 9,199 6.13%11,672 15,291 19,307 23,778 24,835 27,662 29,835 31,724 33,624 35,242 7.25%0 0 37 174 364 524 697 905 1,144 1,690 35.9%15,148 14,406 13,882 14,128 14,253 14,189 14,361 14,492 14,684 14,645 0.54%4,728 6,966 7,371 8,984 9,880 11,048 12,279 13,488 14,450 15,481 9.4%22,232 29,059 37,532 45,688 56,660 66,947 77,318 88,048 98,840 109,188 14.02%2,461 2,600 2,820 3,111 3,396 3,704 4,023 4,345 4,602 4,794 7.14%187,289 222,298 262,896 305,365 331,166 355,012 377,261 397,788 417,404 434,669 5.61%:PwC,Ovum,Telecom Regulator Authority of India(India),World Association of Newspapers and News Publishers,The Advertising Association of Thailand,European Audio Visual Observatory,IAB Australia,IAB New Zealand,IAB Singapore,DENTSU(Japan),Telecom Regulatory Authority of India3 4 2018 9.1%9,303 60,079 2015 2018 99 9.4%2023 155 2023 125:PwC,Ovum,European Audio Visual Observatory2018-2023CAGR9.55%7.82%9.4%051015202014 0.44.44.720150.56.57.020160.66.87.420170.88.29.020180.99.09.920191.01011.020201.111.212.320211.212.313.520221.313.214.520231.314.115.5 2018 2 3 3.475 2020 119 123 Jason Blum Tang media partners 2018 Blumhouse Productions 50%34 40 30%2019 70 2019 2016 27,000 5 67 2018 34 2014 25 10 7.1%2023 48:PwC,Ovum,Telecom Regulatory Authority of India,The Advertising Association of Thailand2014 2015 2016 2017 2018 2019 2020 2021 2022 20230123452018-2023CAGR2.83%7.14%11.43%34.56%0.40.012.12.50.40.012.22.60.50.042.32.80.70.082.33.10.80.132.43.41.00.22.53.71.10.32.64.01.30.42.74.31.40.52.84.61.40.62.84.8 14 2018 2014 1.7 3 2018 5.88 2021 2022 10 13.6%2023 11 2023 9 9.59 2018 1.2 1.95 12.7%2023 9,900 2018 1,200 CD 2018 Music Matters Gunnar Greve Greve MER Liquid State Liquid State 2018 Liquid State 2018 12 11 13 230 Spotify Spotify Spotify 9%Spotify 7.5%Spotify 2018 Merlin QQ 90%2018 OK 89 2018 24 2018 7 20%60%30%70%2018 2018 FM FM FM FM FM 80%FM 2016 20183,500 FM FM Wi-Fi 6GB FM 5G 2020 2018 1.087 1.521 22.6%2023 4.206 12 25 199/FM 2016 FM 4.6 2018 1.28 63%34.6%2023 5.65 10 11 12 2018 6.26 2018 248 7.3%2023 352 2018/70%2017 Riot Games Supercell:PwC,Ovum 05101520253035402014 2015 2016 2017 2018 2019 2020 2021 2022 20232018-2023CAGR7.13%7.25%21%8.75%0.190.0311120.220.0515150.270.0719190.310.1123240.350.1524250.390.2027280.420.2529300.460.331320.500.3433340.530.393435 13 2018 69(MOBA)(FPS)2015 2018 11 Steam WeGame 2018 Steam Steam Valve 2 Dota2 4,000 Steam Steam 220 WeGame Steam/2018 12%2.27/169 2018 6.05 68%QQ QQ/ACGN 2018 10 2018 2,000 2017 12 1 Moncler+2014 230 2018 2.94 2015 7 2017 Switch 300 600 OTT 2018 3 1.51 21%2023 3.92 2018 IG Invictus Gaming 18 2022 2003 Dota2 VG Vici Gaming IG BLG Bilibili Gaming EDG Edward Gaming 9.3 2020 6,000 1415 Dota2 Dota2(DPL)(CFPL)(KPL)(LPL)NEST WCA 2018 LPL 70 14 2018 3,000 2018 5 2,600 2018 KPL Vivo 18,000 2018 33.3%5,800 1617 PEST Ovum 2013 2022 CAGR 2019 2023 5 CAGR=100*2022/2017 1/5-1-2018 p Cecilia Yau 2019-2023 2019-2023 Global Entertainment&Media Outlook is a trademark owned by PricewaterhouseCoopers LLP.18 19 202019-2023 53 14 E&M 2019/PMS-000115 前沿报告库是中国新经济产业咨询报告共享平台。行业范围涵盖新一代信息技术、5G、物联网、新能源、新材料、新消费、大健康、大数据、智能制造等新兴领域。为企事业单位、科研院所、投融资机构等提供研究和决策参考。扫一扫免费获取海量报告
