1 0YCXuNsPoNrQrPoNmRpQrQ9P8Q6MnPqQoMsRlOnMmNjMmMxOaQrQqRwMrQxPuOnRtN1.2022 7 2023 6 2.-=*100%-=*100%-/=*10%+*40%+*40%+*10%ln(Xi-Xmin+1)/ln(Xmax-Xmin+1)-AITO C O N T E N T S0102 03 01-6/2023 1000 93%44%7%40%56%72%38%29%92%100%89%90%94%94%70%92%44%/&2023 6 7 1 34 57%30 200 2022.72023.6 30,57%30-50,20%50-100,15%100,8%413 34 1 1 TOP5 206 187 150 132 123 93%30 55 2022.72023.6 93%60%45%7%16%25%16%18%8%11%100 50-100 30-50 30 41%50%57%16%38%43%25%13%19%6 36 42 55 26 208 2 60 36%50-100 200 2022.72023.6 30,25%30-50,25%50-100,36%100,15%723 60 1 2 TOP5 227 189 183 172 146 26%100 2022.72023.6 30%32%19%50%25%16%20%29%45%14%19%100 50-100 30-50 30 20%12%30%11%24%20%43%53%40%26%12%10%45 59 80 93 67 589KOL/2 KOL 1 56%KOL 10 KOL 2022.72023.6 500 9%160 KOL KOL 2022.72023.6 KOL 160 KOL118165174163195176 818 11 12 618 618/10/818 11 12 618 2 40 2022.72023.6 0501001502002503000501001502002503003504007 W1 7 W3 8 W1 8 W3 8 W5 9 W2 9 W4 10 W1 10 W3 11 W1 11 W3 12 W1 12 W3 12 W5 1 W2 1 W4 2 W2 2 W4 3 W2 3 W4 4 W1 4 W3 5 W1 5 W3 6 W1 6 W3 6 W5 17 天 43 天12天40 天+userid:497168,docid:145272,date:2023-11-09,11 40%32.1%20.1%16.5%5.3%3.8%3.6%3.3%3.2%/-27%15%6%7%-1%-2%-2%-1%-4%-6%-2%2%-2%4%4%4%3%2%1%-1%1%-2%-2%-2%8%3%-3%-1%1%-2%-2%-2%-9%-2%10%-1%-1%0%0%-1%-26%9%21%-1%-1%-1%-1%-2%12 01020304050607080907 W1 7 W5 8 W4 9 W4 10 W3 11 W3 12 W3 1 W2 2 W2 3 W2 4 W1 5 W1 6 W1 6 W5 2022 23 3 2022.72023.6 010203040506070807 W1 7 W5 8 W4 9 W4 10 W3 11 W3 12 W3 1 W2 2 W2 3 W2 4 W1 5 W1 6 W1 6 W5 818 11 12 618 2022.72023.6 22 23 /13 23 2 2-3 22 23 2 10%31%49%10%3 2h-1%-7%-3%11%-2%-8%7%3%0%4%-3%-1%(-)0%8%4%-12%1%2%-4%1%-2%19%-13%-4%0%14%-9%-5%23.6 133 min22.7 112 min-1%7%-5%-1%14/80%,78%,15%,3%,2%,1%,1%/,0%,22%23 H1+118%+37%-7%+6%+6%60%1 64 4.7 16%48%36%0-20s 21-60s60s 24%37%37%2%1 25 69 10 86%14%15 78.0%15.0%3.0%2.0%1.0%1.0%0.0%/-0.7%0.3%1.0%-0.4%-0.1%-0.1%-0.1%-0.6%1.0%0.0%-0.2%-0.3%0.1%0.1%0.3%-0.4%-0.2%0.2%0.1%0.0%0.0%0.4%-0.6%0.1%0.4%-0.4%0.1%0.0%-3%4%0%-1%0%0%0%3.6%-4.1%0.2%-0.5%1.1%-0.2%-0.2%/23 H1+118%+37%+6%-7%+6%7%6%22%13%11%41%50003000-50001000-3000500-1000200-500 200 163516 200 41%200 5000 30%6%10%23%18%15%28%10w5w-10w2w-5w1w-2w0.5w-1w 0.5w 3.7 14%12%10%12%17%35%50w20w-50w10-20w5w-10w2w-5w 2w 28.9 8 3.4%50%200 5%15%12%17%25%27%50001000-5000500-1000200-50050-200 50 1241 3.4%4.4 41 4%-1%0%-2%-1%0%-13%1%1%6%4%0%28%0%-4%-15%-8%-1%0.5w0.5w-1w1w-2w2w-5w5w-10w10w 0.5w0.5w-1w1w-2w2w-5w5w-10w10w 0.5w0.5w-1w1w-2w2w-5w5w-10w10w 2.8W4.4W3.4W6%4%-2%-2%1%-6%-17%8%0%0%6%3%15%10%-4%-4%-4%-13%2w2w-5w5w-10w10w-20w20w-50w50w 2w2w-5w5w-10w10w-20w20w-50w50w 2w2w-5w5w-10w10w-20w20w-50w50w 14W41W25W 4%-1%-1%-1%-2%0%-11%3%2%1%5%-1%21%-1%-6%-6%-10%1%5050-200200-500500-10001000-50005000 5050-200200-500500-10001000-50005000 5050-200200-500500-10001000-50005000129211941257 4.5%2.7%3.7%4.4w 41w=1.6=2.9 5000 5000 17-3%-5%-3%6%5%0%4%-3%0%0%-2%0%5%0%0%-3%-1%0%0.5w0.5w-1w1w-2w2w-5w5w-10w10w 0.5w0.5w-1w1w-2w2w-5w5w-10w10w 0.5w0.5w-1w1w-2w2w-5w5w-10w10w 3.3W3.6W3.8W2%2%-2%-1%-3%3%-1%-2%0%1%1%1%8%-1%0%0%-2%-4%2w2w-5w5w-10w10w-20w20w-50w50w 2w2w-5w5w-10w10w-20w20w-50w50w 2w2w-5w5w-10w10w-20w20w-50w50w 23W32W28W-2%-5%4%6%-2%-2%-2%-5%2%3%-1%1%6%0%-2%-2%-2%0%5050-200200-500500-10001000-50005000 5050-200200-500500-10001000-50005000 5050-200200-500500-10001000-5000500011761702940 3.5%4.7%2.5%1702 4.7%3.8W 2w 2.5%18 19 5 1%:=1:2:7 7%4%22%16%35%15%100w50w-100w10w-50w5w-10w1w-5w 1w 77 50%5 7%(/)8%5%12%13%14%49%100005000-100002000-50001000-2000500-1000500 5378 50%500 8%1 2 733%42%67%13%10%11%24%25%14%8%10%3%14%11%4%9%2%1%5000 280 562 4055 175w 7 20228 9 10 11 12 1 20232 3 4 5 6 175w 45w 2022.72023.6 7 20228 9 10 11 12 1 20232 3 4 5 6 0 2023 2022.72023.6 175w 132w 45w 6917 8118 4216 20 7 20228 9 10 11 12 1 20232 3 4 5 6 2023 H1 2022 H2 2022.72023.6 7 20228 9 10 11 12 1 20232 3 4 5 6 2022.72023.6 46w 47w 37wTOP3 4511 3890 3393TOP3 L7 C11 21-KOL 4:2:1 KOL/200 5 1%:=1:2:7 2202-24 2022.72023.6 41 36 34 37 40 33 28 31 37 40 44 47 2.63.64.02.63.34.33.33.33.94.34.1 4.1-1.00.01.02.03.04.05.0010203040506070807 20228 9 10 11 12 1 20232 3 4 5 6-()()2022.72023.6 77 87 76 66 79 76 69 57 75 87 71 83 93578644729211092100597160-150-100-500501001500204060801001201407 20228 9 10 11 12 1 20232 3 4 5 6()()3000032000340003600038000400004200044000460004800050000550000600000650000700000750000800000850000900000 25/26 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 0500000100000015000002000000250000030000000100002000030000400005000060000 18/19 14/15 18 20 0/4%5%14%19%38%4%16%0.1%27 12 2022 7 2023 60.51.82.83.4 3.35.77.224.61.9%2.8%3.4%3.0%3.4%2.9%3.4%3.7%0.0%0.5%1.0%1.5%2.0%2.5%3.0%3.5%4.0%0.05.010.015.020.025.030.030 30-60 60-90 90-120 120-150 150-180 180-12 12()39.1%20.8 3.3%/15.6%22.6 5.4%10.9%49.2 6.3%10.9%9.8 2.5%9.4%44.9 4.3%/7.8%23.8 2.5%4.7%7.8 1.1%28&80%/2022 7 2023 6/1.0%2.0%3.0%4.0%5.0%6.0%2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 10.0 11.0()/TOP1 TOP2 TOP3 3.7 3.4%29 818/11 618 818 TOP5 11 32.9%3.3 3.9%618 32.5%5.4 3.2%12 7.7%11.5 3.3%818 3.7%13.5 2.8%/2.1%20.4 6.8%TOP5/54.9%14.6 3.3%/19.7%6.0 2.6%14.3%5.8 2.3%/5.8%3.7 0.7%4.6%4.0 2.0%/010203040506070809010020.00%22.00%24.00%26.00%28.00%30.00%32.00%34.00%/30 31 TOP3 58|XL#2023#IQ 1.15 107.6 1.54 41.12 14|Tharu 100%-24|L L L 75%-1.32 80.33 PK 0 4000 8000 12000 16000 0%10%20%30%40%50%60%2|#2023 32/4|#:1401.7 36.03:3614.4 20.68 107 BMW AHEAD#-:3141.0 24.23 0 500 1000 1500 2000 2500 0%10%20%30%40%50%60%33 AI 2905.5 5.12 132.6 6455-smart 151.2 2.8 AI smart OTA smartOS 1.1.0 CN AI#ai 41|#G9 XNGP 0 400 800 1200 1600 2000 0%10%20%30%40%50%-12|#ARIYA ARIYA 9|#34/1232.6 35.22-5108.4.6#6-336.5 32.48 0 500 1000 1500 2000 2500 0%10%20%30%40%50%29.91%26.11%24.85%22.81%22.52%21.52%19.01%/35 ootd vlog 0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%55.0%36 1.4W 1.77W 126%-/()()*30=100%ootd vlog 0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%37()*30 28.3 6116 13.1 46.8%-/3803-/-Smart-40(1/2)UV UV 5.58%146661 557396 12450 4269 5.29%26.80%38949 309911 3309 1451 3.16%51.86%30046 324095 1471 2161 5.22%15.76%20237 398656 1604 8642 38.61%201.7 1280.0 1422 102.5 99.6 214 86.9 280.5 317 82.8 66.8 226-10010203040506070802022 7 2022 10 2023 1 2023 4 41(2/2)4 UV14666.38 5.29%UV38949.18 3.16%UV30046.42 5.22%UV20237.35 38.61%DM-i DM-p DM-p PLUS Pro DM-i PLUS EV/DM-i 2023 SUV 2023 Pro-EV DM-i PLUS EV PLUS DM-i EV DM-i DM-p PLUS DM-i PLUS 05 07-88 8888 PLUS-SHOW 07 dou SHOW 12 GO e 618 GO/618 88/42/09 EM-P|2022/10/19 4:50-2022/10/20 3:21 Z6 iDD|2023/5/23 7:59-2023/5/23 21:40 37 99%617 17 11%3.65%3 194w UV TOP1 43Smart smart x ShakeShack smart OTA Shake Shack 19 samrt 1.3 7%(5.8%)smart APP OTA Shake Shack smart Shake Shack smart-5 8 42 4 7 372 KOL 4 6 50w YOUNG 138w 4%+i 6.5%2.2%|KOL KOL BJ40 372 KOL 4.67 338w+44-SUV|x 45