20240322_CTR_2023年新能源汽车行业媒介传播趋势报告_35页.pdf
2023 2024 3 WUEVwPqNsRqRsMpMqNoRoP8O9R8OnPnNoMsOlOrRnOkPpNrM6MnNvNvPmQzRNZmNmP123 CEO 2030 50%2016-2023 2023 63.5%2023 31.6%63 53 66-4 11 352 93 38-109019029039049059002505007501000%30%120 3 aEDpGnfHfqqMeDdSVo9Up7zkDSe1RnSOm2svFrHBRVmN+zH6ULnk+6OklZo4Qjq/4 1 2 3 OBU Tbox/HUD/,58%80%AITO smart()2023 TOP30 58%24%CTR MI 2024 2 18-2024 2 21 123 11.CTR 1%8%17%27%15%15%8%6%3%21%18%/17%TOP3 2.,12%,6%,18%,5%,8%,36%,14%2 CTR 30%40%50%30%40%50%1.2./41%18%17%/15%TOP3 /4s 4s /APP-/123 CTR Ad Cube 2021-2023 2021 2022 2023 2021-2023 22%111%2023 70%27%3%SUV/SUV/SUV/45%39%28%,5%,14%MPV,5%MPV,7%2021 2022 2023 2021-2023SUV/MPV 146 279 161 362 203 601TOP 14%8%8%7%5%5%3%3%3%3%2%2%2%2%2%2%2%2%2%2%33%9%4953%51%20%1542%11%-30%-17%-28%93%2289%33%32%53%370%6340%46%104%359%-8000%-4500%-1000%2500%6000%0%10%20%2023 TOP20 2023()2023 CTR Ad Cube 2023 CTR Ad Cube 20231 2 3 search ,64%,60%,40%,23%,23%,41%,9%,14%,10%2023202220212022-2023 2023 36%-2023Q1+129%2023Q1+72%2023 553%CTR Ad Cube CTR-/,87%,81%,8%,10%,3%,5%2022 2023 2022-2023 CTR Ad Cube 2023-CTR Ad Cube 2023,62%,23%8 2 13 3 5 1-2023 top5 2023 2023 top5 BAW 2023 2023,62%,23%,16%2023 1-12 0200040006000800010000050001000015000200001 2 3 4 5 6 7 8 9 10 11 12-/TA 2023 1-12 CTR Ad Cube 2023-/,84.69%,8.36%,3.77%22 553%CTR 2023-2024 M9 E8 su7-+logo-2023+-2023/2023Q1 2023Q1 77%130%-IP TA#KOS#BMW DAY+123/2 1-,55.74%,38.06%2023/8.00%19.00%22.00%23.00%28.00%2023 050001000015000200001 2 3 4 5 6 7 8 9 10 11 12 2023 CTR Ad Cube 2023-IP IP-23 22 547.22%23 2023 LS7 LS6 CTR Ad Cube 2023 -23 22 370%2023 S7 SL03 CTR Ad Cube 2023 2 1 TA/+TA
