2022-2023中国在线视频少儿内容研究报告.pptx
2022-2023 +TV 2021 1-2021 10 TV TOP100 TV/0-6 7-13 3 VideoTracker 2019 1-2021 10 N=1200 2021 12 1-5 20-49 2021 12 0-13&1 2 3 4 5 1.P 2021 7 2021 9 P E S T E 2021 68.5%90 S 2016-2020 T MCN/15.5%15.1%15.7%14.9%16.0%16.7%17.2%17.9%18.2%2019Q1 2019Q2 2019Q3 2020Q3 2020Q4 2021Q1 mVideoTracker-2019-2021 Q1 2019Q4 2020Q1 2020Q2%2019 Q1 2019 Q1 2021 Q1 24%VideoTracker 2019 1 2021 3 21Q1vs.20Q1 UV 24%1.2014 5 APP 2016 1 A 2.IP,4.3.IP IP 2021 3 2021 9 2019 1 3D 3-6 2016 6 A 2019 1 IP 2019 5 IP Nelvana Treehouse TV 2019 11 IP IP IP IP NFT Spores Network NFT IP IP IP IP IP IP KOL License Global 2021 6.45 IP IP 3.8 4.5 540 110 78 51 44 38 2020 2020 IP IP 2006 2001 2007 1992 2008 1966 2009 2007 2011 1997 2015 2006 20 20 200/+IP 3D 12-15/IP 3D 15/+600 8000 1.5 13 2.IP VideoTracker 2021 1 2021 10 N=1200 2021 12 B3 62%TOP30 42%TOP5 IP 83%96%74%59%IP mVideoTracker-2021 1-10 TOP100 TOP10 37%TOP30 TOP100 62%IP TOP5 IP TOP100 42%IP VideoTracker 2021 1 2021 10 VideoTracker 2021 1 2021 10 37.0%44.0%62.0%70.0%77.0%TOP10 TOP20 TOP30 TOP40 TOP50%mVideoTracker-2021 1-10 TOP100 14.1%10.1%7.8%5.6%4.7%JOJO IP%mVideoTracker-2021 1-10 TOP100 IP CR5=42.3%2.1 10%83%56%46.0%mVideoT racker-2021 1-10 TOP100 56.0%83.2%13.1%12.3%3.1%VideoTracker 2021 1 2021 10=/*100%VideoTracker 2021 1 2021 10=/TOP100*100%mVideoTracker-2021 1-10 TOP100 52.0%2.1 VideoTracker 2021 1 2021 10=/*100%VideoTracker 2021 1 2021 10 96.0%81.0%62.0%17.0%17.0%15.0%8.0%3.0%mVideoTracker-2021 1-10 TOP100 TOP100 96%74%72.0%54.1%52.9%38.5%31.3%31.2%23.9%19.1%12.9%6.7%3.0%4.6%3.0%7.0%31.4%11.2%74.1%1.3%1.8%/%mVideoTracker-2021 1-10 TOP100 2.1%59.2%45.3%39.5%34.0%/31.1%30.0%25.3%18.5%26.8%29.8%22.4%19.2%N=1200 2021 12 A4 N=1200 2021 12 B3%50.0%39.0%35.0%43.0%36.0%23.0%36.0%23.0%7.0%54%/TOP100 TOP100 TOP3 59.2%45.3%39.5%2.1 vs.TGI=130 vs.2.2 2021 12 N=1200 65%85%65%0-6/71%7-13 74%,65.0%,20.0%,13.0%,2.0%56%55%54%/TOP3 0-6 7-13 0-6 71%49%/48%46%7-13 74%1.0-6 N=722 2.7-13 N=478;2021 12 A1.)1.0-6 N=722 2.7-13 N=478;2021 12 A13/)2.2,47.0%,33.0%,19.0%,1.0%1.0-6 N=722 2.7-13 N=478;2021 12 1.B2 2.B4/)TGI=/*100 TGI TOP3 TGI TOP3 TGI TGI=130 108 TGI=114 119 116/114 114 107 125/114 TGI=105 117 TGI=113 113 115 111 TGI=130 vs./2.2 TGI=106 APP IP ICON IP 113 111 109 109 105 100 100 100 100 86 TGI 113 N=1200 2021 12 A16 TGI=91 2.2 TOP100 0-6 85%42%35%0-6,84.7%mVideoTracker-2021 1-10 TOP100 vs.7-13,15.3%77.0 6 85.0%vs.0-6(%)7-13(%)VideoTracker 2021 1 2021 10 N=1200 2021 12 A12 B 2.2%5.0%49.0%31.0%30.0%42.0%35.0%2021 12 N=1200 IP 2021 IP 1.2.IP 1.IP IP 2.IP 1.IP 2.2.3 IP 76%2021 11 3.47 OTT mUserTracker 2020 1 2021 11 75.8%76.8%75.8%77.2%1,039 1,056 1,046 1,069 mUserTracker-2020-2021 2020 6 2020 12 2021 6 2021 12%-WeTV 110-193-2.3 IP 2021 55.5%47.9%32.7%IP%IP IP TOP3-IP IP IP 2021 IP 2.3 27 58.0%38.0%35.0%33.0%28.0%IP TOP5 IP IP 2021 18%IP 38.1%IP 58%IP 2021 2021%2020 玩具被授权企业合作IP 类 型中卡通动漫占比38%17.7 16.9%10.2%9.8%7.5%2.3 28 3.IP 54.0%41.0%39.0%35.0%33.0%32.0%27.0%25.0%15.0%15.0%13.0%37.0%29.0%25.0%37.0%16.0%16.0%24.0%11.0%12.0%9.0%10.0%IP%1.2.IP 1.2.IP 1.2.IP IP 3.1 3.2 3.3%67.0%50.0%37.0%37.0%32.0%27.0%23.0%3-5 IP/%50.0%47.0%44.0%40.0%37.0%29.0%27.0%24.0%23.0%23.0%N=1200 2021 12 B2/3.1 3.2 3.3 IP IP IP IP IP IP-100 TV-2019 20-5700+IP-IP-IP IP IP-3.1 3.2 3.3 IP IP IP IP-/65%/50%45%65%/50%40%1&4&3.1 3.2 3.3 IP IP K 3.1 3.2 3.3 3.1 3.2 3.3-42.0%39.0%36.0%28.0%23.0%23.0%19.0%16.0%/%IP IP IP IP IP IP N=1200 2021 12 31.0%31.0%/30.0%30.0%IP IP/IP 3.1 3.2 3.3 58.0%38.0%35.0%33.0%28.0%28.0%25.0%11.0%6.0%5.0%N=1200 2021 12 1.IP IP 2.IP 1.2.IP 3.1 3.2 3.3 IP-IP IP IP IP 1 1/IP IP IP IP IP-6 IP/30 IP IP 3.1 3.2 3.3 200+IP IP 11 39 87.6%12.3%10.3%49.8%0-2 3-6 7-9 10-13 26.5%13.3%,54.3%,45.7%N=1200 2021 12 14 2021 12 9 2021 12 11 64%55%71%30-39 81%60%0-6,36.3%,63.8%18.8%40.4%31.0%9.8%20-29 30-34 35-39 40-49 22.8%32.3%10.0%26.9%8.0%18.9%75.0%6.1%1 1.N=1,200,2.N=594,3.N=265,4.N=315 2021 12*=/*100%12%72%12%77%*15%79%7.6%9.1%7.7%2.0 2.2 1.4 26.4 24.2 18.3 TGI 110 TGI 110 TGI 109 TGI 143 TGI 140 TGI 109 TGI 115 TGI 106 TGI 106 90 30 30 30 30 TGI 30 TGI-TGI=/*100 0-6 7-13 TGI=/*100 TGI TOP3 TGI TOP3 IP TGI TOP3 TGI TOP3 IP 0-6 7-13 TGI=/*100 TGI TOP3 TGI TOP3 TGI TOP3 TGI TOP3 TGI TOP3 TGI TOP3 T H A N K Y O U
