2022-2023低度酒葡萄酒酒精饮料用户洞察报告.pptx-资源下载-

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2022-2023低度酒葡萄酒酒精饮料用户洞察报告.pptx

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2022-2023低度酒葡萄酒酒精饮料用户洞察报告.pptx

520 2022-2023 /2 3 1 2021Q2-2022Q1+6.0%+2.7%+1.5%+6.2%+11.8%+125%2021Q2-2022Q1+12.1%+2.5%+26.1%1 2 N=1953 2022 3-G1 70.8%29.2%60.8%39.2%40.7%59.3%48.8%51.2%63.9%36.1%+13.8%+17.9%/+12.6%39.7 1.6-2021Q2-Q4 6 N=1952 2022 3-6 ml 00/500ml 600/750ml 500/750ml 300/500ml 20/500 14.8%35.7%34.2%27.0%19.5%17.8%30.5%30.2%25.3%18.3%7 +N=1952 2022 3-5 32.9%37.7%33.7%39.1%24.6%28.5%31.9%32.3%8 9 2 3 1 -2022 Q1-?-10 2022 Q1 2021 Q2 Q3 15.4 27.0 17.0 2021Q2-2022Q1-2021Q2-2022Q1 Q2 Q4 2022Q1 2021Q2 2021Q3 2021Q4 2022Q1 26.4%28.4%39.5%51.0%13.4 37.2%31.3%29.9%27.5%13.7%18.0%12.4%3.8%2021Q2 2021Q3 2021Q4 2022Q1 10.9%9.7%5.5%2.7%11 38.6%10.5%25.1%25.2%14.3%14.3%13.1%11.5%6.5%-40.9%47.1%30.5%23.0%27.0%8.9%12.0%12.0%16.5%8.9%14.0%N=1952 2022 3-12 /200/KTV/-29.8%18.7%22.9%19.8%6.9%1.9%20.2%22.5%20.9%26.4%9.3%0.8%/%19.9%22.0%7.7%26.6%31.9%22.2%22.3%21.4%16.9%5.7%1.5%1.9%/%N=1952 2022 3-13 48.5%47.4%40.8%34.0%22.9%17.2%-47.3%49.4%48.8%46.0%38.5%42.6%30.7%36.7%25.4%20.7%20.0%14.8%N=1952 2022 3-3 14 -TOP10 42.1%33.7%33.3%31.9%26.7%26.5%26.2%21.5%21.5%20.6%)N=1952 2022 3-5 15 27.8%32.7%29.8%20.0%19.0%23.9%42.0%42.2%38.8%33.8%33.8%32.5%25.4%27.4%28.3%24.5%23.6%22.9%20.3%17.7%-N=1952 2022 3-5 16%-29 42.4%-29 45.8%42.9%40.5%38.1%33.3%32.1%31.0%20.2%N=1952 2022 3-17 50.5%18 2 3 1 -2022 Q1-?-+-19 19.5 21.1 20.7 2021Q2 2022Q1 2021Q3 2021Q4 2021Q2-2022Q1 Q2 Q4 2022Q1 24.3 2021Q2-2022Q1-2021Q2 2021Q3 2021Q4 2022Q1 74.0%74.9%74.1%70.1%9.0%9.9%9.6%10.1%17.0%15.2%16.3%19.8%20 2022 Q1 2021 Q2 Q3 36.9%28.3%40.9%25.2%13.8%14.3%12.4%13.1%8.6%6.5%N=1952 2022 3 16.9%-38.1%36.5%23.7%31.4%16.9%11.6%11.9%12.8%9.3%8.1%21 /200/KTV/-35.6%41.9%20.3%20.3%23.7%23.8%16.9%11.0%2.5%2.3%0.8%0.6%/%39.3%20.3%23.8%13.4%2.4%0.8%31.9%22.2%21.4%16.9%5.7%1.9%/%N=1952 2022 3-22 +55.8%47.4%36.7%28.4%-56.2%59.2%47.9%46.9%33.3%40.1%29.1%27.7%23.5%23.9%23.1%23.3%22.2%24.3%N=1952 2022 3-3 23 -61.4%62.8%31.5%29.6%40.4%36.1%42.8%47.4%23.9%26.7%14.7%27.0%30.6%N=1952 2022 3-3 24 62.1%38.3%45.1%25.3%20.8%-TOP10 27.6%26.2%26.1%25.0%24.7%23.4%22.9%22.8%21.8%20.4%)N=1952 2022 3-5 25 24.5%23.5%25.8%24.2%22.5%30.8%28.9%26.4%25.9%26.9%22.1%24.8%23.0%22.8%24.2%21.4%21.7%21.8%21.2%19.6%-N=1952 2022 3-5 26 37.2%37.3%36.1%32.1%31.8%30.9%30.8%30.8%N=1952 2022 3-27 34.8%39.8%36.9%37.4%35.6%36.6%32.5%31.6%32.5%31.0%31.0%30.8%31.0%30.6%31.9%29.8%-THANKS

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