谷歌_Shopify：中国跨境电商DTC指南_49页_7mb.pdf
DTCContentDTC Shopify 5DTCDTC (Direct-To-Consumer)DTC11 DTC DTCDTCDTCDTC DTCDTC1 DTC DTC5DTC 2 ， 2021 DTC ， Apr， 2021，68.1% 53.8% 37.4%ShopifyShopify Google2DTCDTC DTCDTC DTC ShopifyShopify 175Shopify 142 Shopify，DTC7ShopifySaaS ShopifyShopifyShopify2 Shopify，DTC8USD$29/ USD$79/ USD$299/2 5 15Shopify2 Shopify，DTC9ShopifyShopify Plus USD $2,000ShopifyShopify Lite PlusBuy Button POSShopify PlusShopify PlusShopify Plus2 Shopify，DTC0 1 7 10Shopify 72 Shopify，DTC112022 11 17 7 14 2 Shopify，DTC125 6 10 7 216 19 CD 250 14 2 Shopify，DTC13Shopifylogo Hatchful logologologologo2 Shopify，DTC142 Shopify，DTC15Shopify ShopifyShopifyShopifyShopifyShopify2 Shopify，DTC1612345ShopifyInstagram2 Shopify，DTC17ShopifyGoogleShopify Google ChannelGoogle Merchant Center Google GoogleGoogle YouTube Shopify Google AdsGoogle Google ChannelROICNY￥ 3000CNY￥ 3000Shopify (Shopify Email)2500Shopify （ Shopify Marketing）Google Channel 2 Shopify，DTC18Shopify ShippingShopify Shopify PaymentsPayPal2 Shopify，DTC192 Shopify，DTC20ShopifyShopifyGoogle Shopify ShopifyDTCShopifyShopify Google Shopify53 5DTC2253 5DTC23(1/2)123 6453 5DTC24(2/2)PDF79101183 5DTC25PC(1/2) 123 6453 5DTC26(2/2) 7893 5DTC27(1/2) 123 6453 5DTC28(2/2)PayPal Shopify PaySSL789103 5DTC29123453 5DTC3070%123 6453 5DTC31ShopifyGoogle4 DTC33Google Ads DTC60 Google Ads3,000 3,000Shopify Google Channel Google Merchant CenterShopify“Google” Google AdsGoogle4 DTC34Google Channel Shopify Google Channel Google Shopify 1-1 Shopify 1-2Google Shopify (1/3)4 DTC35Google Shopify (2/3)1-3 Shopify Google 1-4 Google Google Ads Shopify Google 12124 DTC36Google Shopify (3/3)1-5 Google4 DTC372-1 Google Merchant CenterShopifyGoogleGoogle Merchant Center2-2Google (1/5)4 DTC382-3 12Google (2/5)4 DTC39Google 4Google (3/5)2-3 34 DTC40Google (4/5)2-4 Google AdsGoogle AdsGoogle Ads Google AnalyticsGoogle AnalyticsGoogle AnalyticsGoogle Analytics123Google Analytics4 DTC41Google (5/5)2-52-6 Google Shopping12344 DTC42GoogleGoogleGoogleGoogle GoogleFeedFeedGoogle Google GoogleYouTube GmailGoogle30%4 DTC434 (ROAS)Merchant Center12344 DTC444 ： 1.91:12022 Google(Performance Max campaigns)Google AdsGoogle Merchant Center 25 90 90 90 4 DTC45Shopify 8,000+Bulk DiscountsCSVBulk DiscountsAftershipShopifyProduct ReviewsShopify Product ReviewsAftership4 DTC46DTCShopify MarketsShopify MarketsShopify Payments4 DTC47Shopify PaymentsAdvanced Shopify Shopify PlusShopify Markets ShopifyShopify Payments 133Shopify Payments204 DTC48GoogleDTCShopifyGoogleGoogle Channel 400-819-04831 1DTC
