2021-2022年Facebook网文漫画出海营销研究报告Facebook m(1P;.Drm.&kryR?zoIma1wRj.5,ik 30 k=J*F|G5oq%N-k=J*5o=C=.&g0Z-/#R?9im&kro5Ik0mo&O=P03ePe5JgDO_kXg0&oRRmPO_kX5(rO1$cGmO&Mhp&g2mTTJ8H0Du(0Z9iroBenny Chu8&/6/d&FQi-xB/C.G5/O_kXa&m0?9ub9uk(I&&k0FVya&v03ImFI-oena&m&vPD(=0bs8B5JD&.&J.viB5H.BQEKksOjhg(&toIB&xc?PJ*0V(rLsc?naRcOj-Dk=0Ps+OLL(m)L0?C0VH.R,P0TiC.O_kXC05D02AOjJ8HW1$vi0PB(rL/.XOjhgoRmm&-S+s8B5O_kXa&m0?.71$4Y8nL(&gJk=mHTeSy,;00Ps+J(RS(f&)L0?F H. W.( SAS) v;k/,&(k=P0.GI.-so,WPwuNoC,;Ld&41$B5.7-S PRn5B1$8&/6/m0?hg010V0P&0?ZmHv;k02-xQ?R04Facebook ,;0hR,P0Ti0301d&41$B5.7-S1.1 &P&m-s0?hg1.2 s8B5O_kXa&mhg9u(f=&P&m-s0?hg1.1PR_kXm-sJD&P&m-s0?hg1.18.(rO5B,;0d2As80d2AR5?,0s8-H2A&s&Cw,&,0Rj.x&s&CwnlHRj.xOB/PR_kX&R?m5B,;B5F5s,Ys8B5o5?-yg(C&,&v+mno&fR|1$:&-Ha8Ri2A-O.,yn9TOas&gYK,+-sJDmCo&vBCRG,Y5OV0-H_kX,;D02A1$kO=&2ACBDHRcnlHRj.0ZPE.i0V(rJg,s8B5o,;D0P0unCk=/v&tPRc+),;&L(ZRbWDonlHRj. Ck=u 0hWD;C0i2A kO=_kX,;ms8H2LGR:Rj.-H0V(r(61.1 &P&m-s0?hg5B_kXm-sJD5BB5W8?-ad,&,(9u286 nO.2nk=J*d&BD(N-sJD.75Edo-s/55B_kX5s8B5m0?/-E.o5B(d&1$-D0(c55B,;_kXs,Ys8B5m-2)Zoc?D05B1$/j?rv&/BGB5.&v035oR5B_kXL(2AD:$?na+oP,.nY1$PRB5BRoHB5m)k=J*1$PQ%k=J*g&s-&gSos8B5JD.7&v03K8&R5s8B50-LYSGRmh?M&E.(N-GnGGDns0Cn,N1$.(rv8&,&R&Po(do1.1 &P&m-s0?hg&5BOm-sJDH199CpH 199 CD:$mO=.-2RoP88OOmP:fmOoH200CpH 200Cpen=mApOD:$5u&s?-9o&0Ps+,;Rm|V0?D-/+Rc-DRoH2008CpH 2008CpJRwhgKooL/.5A0ER?.)L&L.+ IPOVI_kXn._1$Eg (r1wvo&5BOB50?nqE2IdP&(;&a&Fm&s,;R_B&5BO_C&gC&g)O_v;&sJKo&DK*s8B5Oa&5YE-D&ER?/m4_BR?aQm-s0bKwDoRR-2QB:m,;5s8r&-g0_RO,0D:$HD(dR?/9imC05oE2-xm&kr+OR-/(rR5|.,;CRcF55W/-/,;IP*8vCB?wo&gC&gO_CJKom&e1.1 &P&m-s0?hg&5BOm-sJD49.352021Cw5)x2030405031.932019C39.582020C20.00%22.00%23.00%24.00%25.00%21.00%&5BOs8OOw/(Y;m&px1$7hg24.70%23.90%7hg &5BOs8OOw/(Y;m&px108&/6/0d2A-sP&n&c?&P-DB5Z9u25B5/&PO.Qnq(Cm5/oO.-C8&/6/C0&R?n/625/w9u05_)nP.5niRGx/,&/BGB55&oHB5mR5.C(o-s/5&xB5W&P5B,;O_kXB5BQ/-Id0ZP&51$o0.K*?s82&f5CBP8.7Jv;k.KM,;-n-/(rR5|.,;nwk=8TK.m,;0hENDw(9uRc8n&n=.Of2x/Lrz0Ps+2A&WDw(9u IP 0hxo“”1.1 &P&m-s0?hgs8B5O_kXa&mhg9u(f=1.2-sC_kX-scC?-9?(:m=B8-?-9n&Pm IP fR)R5K8.k1$(rOvi=5KI5lGRR&mPR)BKorsn0Ps+-VLP61$?IKwmJP6)(8?-91$_kXf69iO0bA&s?J4_Bo&5AWD.+&(n(rO1$kXB+-mIt_03HkKb5-/(r1$0B(r1w(8Oo-sCmP,)65B,;-s&JH-omPsCLm5z.KM5BuJ0ECnJ=mR5.B(r1$,&pJ(dOP0RcB8&o?-9-sC -scC8,0-sBc?P(+J/Q/625/J_LmDun?PuJ0ahcXOFC(a1wRcg,;.IoK*?21$,&2B5(9u-/(r/j?r2nhf21$)2,;sdB58+.B?w7.OP,R_Bo5ArH0?&O?-9:I21$,&2oJ2020 CPRO=_kXB5W?,i(Y5B1$5Bze,&0_o5B_kX0DnEg -V(rmJ,cC(Of2:K&Eg (r1w(9u5 Netflix &sAm w k+S5) x 1$ w UCLASxo88O_kXmZkX1$02P0D&gD:$&:&R?st.un(.o?-sB5?,;w.KML5CnO.n:90 0sf1$5c?vxsdR5.(,&+CRc-0!5Bm=R5|foH2m8iIRCPos8B5O_kXa&mhg1.28;O1$_kXPlGRRRcvm,;1wx _kXO&9NF/QZR?8 OO&kQFR?8 _kXO& 24 ?&t(d/QZR?8OO& 25 ?&s(dZ(R?O1$_kXF-FCA&.fE16-24 68% 16-24 40% 16-24 58%25+ 32%25+60% 25+ 42%kQF 9NF kQF 9NF kQF 9NF KFRc&RcmH.:B,(&x5B,;fR2A0V(r&E 1,000 8fR 0hWD&Ck=,;w),;x1$nlND_kX6 pc?5BWebComics O5Pk&ta1w&naS0(&/BGO KFRc&RcmH.:B,( 0hWD&Ck=,;w(0 x u(5B1$&/BGB5 Of2R5.)5OiR 0hWD&Ck=,;w),;x1.2Od&-S_kXm&naSPCmOOm0(-B50P&CAZs8B5O_kXa&mhg_kX6npc?5B1$ WebComics m0(CA1$F-FOL 2020 C 5 Rb0PH&-snaSB5&m Google Play &t&(Lo8;40%K,O)47%36.8%m0s8ORN)BO1$_kX32%21%(v KuN)16%)O?&v0Z)P0Dm*9is8OOm)HHfwK)P0D-x1s8B5O)HHfEcXH1nZk=J*C5OP,R?oJg?d&x(C5P5YC05(J(R(LPP(rOoJg?1.2s8B5O_kXa&mhgOd&-SO0Ps+)P0D,;mHHfEcX(L&i1P5 2019 C 5 RbD?m5AHpGTKRO& 131 ,iOLTKRO& 328 2019 C 6 Rb0B8;1.25BkO=0d2AmOP,W1/(Y m&p+8000700060005000400030002000100002017 2018 2019 2020 2021 2022 2023 2024 20255,5235,6895,9055,8056,0716,3976,7026,8806,949s8B5O_kXa&mhgB5.-S?tv&/BGB55O.nq(CF(.7I&m-snaSB5(N5BB5,E8.I&-s5o1.2.5/0P5Bm_kXB5) 2020 C7.98%7170.66%5B21.36%.Km82020 C._kXB5m)B17 + USD 1,777.36 millionC?5 2028 CB 33 + w USD 3,363.24 millionoU0!8kO=8Q/hg&sR(._?5.0P5B&.JRcoH5z,0Z-/#+&gfY5|n.B5mF/0?os8B5O_kXa&mhg5BPO_kXm-s51.287% ms8kO=&OC5ZY)117 -?-9k=ROS HIn(;&o&5BC0&m-s0hnaS-&x;KuN)m)Ck=,;w 31% mkO=&OrRN5OCk=,;B,;x/Ck=,;C0IAA(CRmOP,o5BkO=&)OmCCC5OE-w+Z)O/(Yx2011 C 2019 CCCC5OE-w+x353025201510502011 2012 2013 2014 2015 2016 2017 2018 201912.8313.6230.1828.5423.5821.3119.5024.9619.70s8B5O_kXa&mhg5BPO_kXm-s51.2s8B5O_kXa&mhg0h-S(vJg?(0KuN)K,O)0.00%10.00%20.00% 30.00% 40.00% 50.00%7.40%19.20%22.90%42.40%43.70%i1P 2020 C&5BO=-spGtUJ01TOLHpGB 87.1% ms8OOHfH)&5BOo?5)m&v0ZWDKuNIK,O)5s8O&Ly0CRR 2020 Co&s+WDm/QZ-F& 42.4% 1$ 43.7% o1.2s8B5O_kXa&mhg&5B-sOOmlec?R?PH*R?;B 32.2%mO&KJ+o&/5oRR,;1$:I?I&7EuJ0.m&8OESo:I&s8O&5B-sOmRR8p/QZB 35.8%ouNR?PC-Pze,&0_m&g&lec?o5.9%&(7.9%PiROf2Q8.1%k=J*(dY(10.0%P:fR32.2%uNR?PCuNR?PC:|35.8%:|02?-sHv;k2.1 u 1 Z C0-/HzR-V(r2.2 u 2 Z 8k8k=J*L/.k=hg2.3 u 3 Z KLaP2ARJh8vC0?-sHv;k2.0C0-/HzR-V(rFacebook &-smZ&Z)BJ8k8k=J*L/.k=hgKLaP2ARJh8vC0?Z1Z2Z3u 1 ZC0-/HzR-V(r2.1C0-/HzR-V(r2.1&s,YPB5-V(r1$5C0-/HzRu 1 ZYZm. &s,PB5IPCk=0B-V(rC0-/HzR &4R+RO29iP5-V(r-/HP+-*-LRcmOo ?9u(f2.-Dk=Zs+C0TTD&v -/H5Ojhg(&tCKIRc1H= -/HRR(J(U,Sa/ -/HzR8+.BDFCPPL9u(f.G&g&.=C0-/HzR-V(r -/HRR(J(2.1+Rk=J*5 Facebook),;mP0DoG0Dk=J*H.5C*PRRm+zoA5C*&tP0mSPRRmOTioSE;1) aV=L&naa1wJhm.L/.- 17% o5C+ -/HzR1$5TeSy(.-/Hh数据来源: C0ORPu3mOTioO=y5vL(R?8Q)LG(9u&navn1wfe)LGvo9uSSk=J*?C0H-,#Lc?-d.0?0.K-RR0_03Jn(/nn1wfe5v)LGoC0-/HzR-V(r -/HRR(J(2.1-V(rst.un(+m-/HzROJR4A-VzR7-/HbH-8Jg11wfeo0Cp)Bd.0?0.tr-Qn&xOf2-nq,(k=.FVzR(.JyaH.0bk=J*?rRR03JDp/1m-/HF0VTOL0(d&1$0Pf(YRR(J(RA-VC0p)BC0J5?t03J8f(YJO| Facebook bH-00f51$C04OCM(s(r1w?J-/HbH-(k=vPJmC0OTiC0-/HzR-V(r -/HRR(J(2.1-V(rst.un(+m-/HzROJR4m&GoF/J(0(H.5 15 s2,;$I1wfe)LGm(PLNDOh7B9m #S,5C0ZP)BRc8nNDOPR?HG$0Vk=J*5JR&sn,;m&GC0-/HzR-V(r -/HzR8+.2.1-V(r8+.m-/HzROG2vv&na,;ME60( +o&F/&R sC= y5EY-GZa1wRc,&Hgmk010RLCa1wmC0-/H0ZTK9uYoR?PC0-/HRc.5P-zB5e0b&hRcOCRG20DP-/HRJKK-LmPOo&k=J*CRPH&vJ0+(&gs+x6m-/HoeP,8+8TKm-/HzR8k=&vIJF/1C0.8unm-/Hk010R&(IJeRC0bC?RoG,oD,H PF|C0-/HzR-V(r -/HzR8+.2.1-V(r8+.m-/HzROG2vv0bnaS0(?r&8TKm&naRo(k=y51wTC0 (Collection Ad)P0)k=J*&gY98&R0D.o?-$8f;(k=m&Jg 0Dk=J*c?-C0+H+R,;Ro&R?rsC=&naP08s+8TKo(9u(k=.kXOjSS&gRR&9R7_JR?CKOH-0&naOm&o?-$8f;,I(dJg#03=.mC0-/HL/./&xC1$c?-hgosC=P1s+RRc&gHy5EYnJEDm-G9o(9u0N5,;EKJ_&v0E&smN=9_#E(6(?HB&vFm03JFRc88=Zs+RRcHBm-G9?YI03?Zs+Ru(oC&5Qk=(rC0-/Ho?-$8f;0(/&x-L-Gm0?&(k=/k0B,(Jg#(kgm=.(doy5EY-Gu 2 Zk=J*71$k=2.28k8k=J*L/.k=hg2.28k8k=J*L/.k=hgYZm. -2R5UR0_J8J4WR00&ER?8Pk=J* D?,DHRR8CL/.hRcOmJ45J1$k=hg 5vKosAhm0ZPJ8J4 J.vi8WC0XnO_v;0V1$OL-S &v+R9u(f-VA,DHv;k). Facebook m)L0?FH.W.(SAS) v;kG5&tP0?R?.EECJ;&0Pk=J*)BKosAh/D?,DHRKLahRck=J*mRR8)SignalAutomationScalabilityu 2 ZCKIRc1H=BDFCPPL9u(f.G&g&.=)L0?H.W.2.2Automation(k= Facebook C01$ API R,P0TiH.C0(.1$X(sL/.O(dOjhg1$HOjSSSignal5O(d/sm0P&ZKKZ&gR)L0?k=50(A(Yn(.1$IOj-Sy5E-B5v;kvKoW.J1$03Koo0?FV.7Jh&.7ScalabilitySAS策略助您制胜SAS8k8k=J*L/.k=hg)L0?H.W.2.28k8k=J*L/.k=hgSignal5O(d/sm0P&ZKKZ&gR)L0?k=50(A(Yn(.1$IOj-SSAS策略助您制胜)L0?S8k8k=J*L/.k=hg KK0V)L0?2.2,)OHv;k+ROmO&)/spAC0Hm,vc?1$)L0?/&x=.2H0b34k=561Om)/sPk=J*&0J-L?-9_kXH-,#m5OohRck=J*,DHJOA-V.mC00DhRcO,DY,L.$IL/.k=hg1$FCo0D,FC&x0!p(ND8k8k=J*L/.k=hg ,)OHv;k2.2K&)O0P&Zm,v )L0? ?H0b.&H2,C = 0.30H2Ojhg vs. C05GCOjhgW.1wfeHOjhgW.OjSSxHOjhgW.OjSSxHOjhg,C = 0.55H2Ojhg vs. 1wfeo0COjhgW.1wfeHOjhg5P1w0BH&C0&C(c?,)O&t?IOjBR)Y?/Y3)k= (CPI) RR(RR8CL/.J45Jo&vBena1wB55IdC0&?&PmKI(9u0(1$nB5uJ0ahcXvo,)OHv;kC0&?n+D(=)O&s?ah0_B8J850(OJg1B5o0C#BD.uJ0(.7RRJ-/#sdSmH25JoFacebook mpGtUP)O&s?KwSw(9uC05GC1$1wfeo0Cx&xH2Ojhg&=5Ynq,yo2.28k8k=J*L/.k=hg ,)OHv;kK&)O0P&Zm,v )L0? ?H0b.&H2潜在读者开始寻找内容2.2(k= Facebok ,)OHv;k8k8k=J*L/.k=hg ,)OHv;k1wfeo0C0D5OmH.03Jn&vdG*Gma1w o2.A-VC0-/H 3.0(A(Y31$0D)HHfmk=J*3Ck=I5u Ck=&oJg11wfeo0C,0D(k=J*&01.U0V(k=8&naS(&u Ck=2ACD(k=J*+H+RGma1woJg#1wfeEN-Dk=.0na1wfe)LG H)LGm-/H55O&Jg11wfe1$a1wo0Co(9uC(ys,8C&kr07)P_1$_kXm86ok=a1wH+-/H?rR?8&na,;H a1wfEah0k=J*,#0D-x/+R+Go(9uR?PCF/=& 10,00,C8s+R03 15 s+RmE9_kX(yKJo-Dk=0(A(YRR8.n7O(k=m,#n5B 5/1$0!aOLA(YRR8C7.03Jn7mOo0b5)O,DH0b&t&x0(,DH;RN&x)O&s?C0=.Bmk=J*/&xhRcO,#1$d&nq(CmoERc.md.0?0.5?r&na,;H a1wfEm0ZP&Q.ERc.md.0?0.L/.3 ?k=J*.&Oo(9uu(/p&t07&sRR9inmG?-9ZP+)nR_o0DH0bk=J*KKJRcH0bk=J*.KMRN5)O&s? &?C0&-,#mk=J*/&xhRcO,#1$d&nq(Cmo2.28k8k=J*L/.k=hg ,DHv;k-Dk=,DHv;k?K)O&t?m)OLR_B 1 wx 75% mCk=k=J*JgD&gYCk=0_?t5(8LH+1o,DHC0Rc.5P0D(8k=J*?.&)k=J*L/.k=J*k=hgoKKhRck=J*mR?8)L0?(9um&G1$)WDC0&03LYOjpA1H5OmHHfR?d,0_&A-V(GL/.H.mO(dOjhgoKd&1$)H-OA-V(G1$-/H)LGKK0V)L0?&rY-/DI.m,DHC01. 2. 3. 2.29u(fwk= Facebook ,DHv;k8k8k=J*L/.k=hg ,DHv;kTOLk=J*d&?OH-& x,v0(&Z&H-0(A-V-/H1$H)LG_0P&0(mgf=OjJh&.naSoH-0( na-xgFV A(YR naS H)LG1m)k=J*E2-x&)B/ XX 8w(9u7- 14 8x,;RN)B.H2 P&uNR?PL CCk=,;LC2)HHfmO(NR)B/ XX 8w(9u7- 14 8x,;RN?BBRI)uNw.,fx(NR$I Lk=J*,&RN.,fm&na &?(G3B(8m)OdG*Ck=&v&-xRN)BB/ 180 8,;RNB(NB/XX 8,;R0Dk=J*,DCpR cv)&naL HO5E1JJ(G4m)OE2-x(NR)-x 25% mk=J*RN5B/XX 8w(9u30 8x,;9B(NR.&)O cv)&naL YJJ(G5B(8m)ORc&gZPRRN(k=BCk=&R)B/ 180 8,;RN9B,;(NRwLWu 4 xm)Ox0Dk=J*,DCpRC?,&.&)O cv)&naL YJJ(G?-$8fTOLhRck=J*m29iA-V,DHC0m-/H1$?rm&na&xCmk=J*&0C0./-o8k8k=J*L/.k=hg v0V)L0? 21$/O2.2KK&xJRc,vN|(rnq,m)L0?k=5v1$(./O 9PValuew)x&x2,mO)(9uCurrencywBxJKwAm)(k=mBx6oE&f2Q.Y/O1content_ids1w,;0?x&x2,ma1w0?(9u&na0?content_namew,;0sfx&x2,m&0content_categoryw,;x-Fx&x2,m,;x-F(9u&naRcontent_type1w,;x6x & productw2A1wxsearch_stringwMBz=u&xk=J*JdmMBzS&xMBz2Mh(k=1(.FVC0 (Dynamic Ad) PEQ.,vN|(r Lm2+) f1TV Sn,;1,8+) .,f1(k=BRI)uN )c?OMBz MBz.,&Sy .,EHf/CCk=,;LCw(9uv-Lx$I,/SCk=,;- k -k=J*mE6 $I,CpAO&k=J*(d/s&mJRc,vN|(r)vCk=u&mJRc)L0?d,0_LY(.C0oKK-Lm)L0?03k=50(-/DnJO(.nhv1$.FVC0-/Do8k8k=J*L/.k=hg v0V)L0? . 1*2.2B . API -gR?8OLs&gY7EuH.mh1. OLL-VL-V-gmOL/-gPRok=J*GmRj.4. APIGmuPixel*zp&. API ?# Facebook k=J*mgsKJ(k=. 1*m9i8IDC0&5(k= Pixel *zp&m0ZP&wk=. API nlLyRj.4,03mOL-gB. API -gOLZ6594mOL-gP0DR?.035&. API&vP0-L94RcIOj5&HJOLoHIk&v03$,8-Vo&g&v0ZH.mIOj(=5BDo8k8k=J*L/.k=hg+16.4 c?+49.8%+12.6 c?+23.2%WEBTOON Ent. JO1wOj0V&gmH.0_n.1wfeo1$.hgJh/L/.oS,C05GC S,1wfeo0CSn,; Ck=3Comic Cmoa2.2NTT Solmare Corporation8k8k=J*L/.k=hg). Facebook/InstagramIEnl+R1wfexC0&OjSSxC0CRmIOjL/.o)(I&.8+?1wfexC0mJ,o Hirono NakagawakO=&.vH2LC5NTT Solmare Corporation0ZPJO1wfexC01$OjSSxC0?ZJOOjSSxC02.4-49%ad, Comic cmoa mX2A NTT Solmare B/&gnl5 FacebookJOOjSSx1$1wfexC0(NRnl+RB&O&m/80ZOjCo5Y,0,AD?Az95(.&tv;km/80ZOjC;5OjSSxC0m6p&s7J 15% m1wfexC0oUSS0h;(0,C,77 2.4 )Z7.&g&(0,Cm)k=( 49%倍5R&v0mG,&t8503&Enq0ZUSSm(.Vhg&80%5P0;Az95P55&2020 C 12 Rb 12 P 31 P2.2+8nP;JRcIOj5&HJOLoHIk&v03$,8-Vo&g&v0ZH.mIOj(=5BDo8k8k=J*L/.k=hg60%Z(k=A(YPC5- 153%153% 130%FOi8OC0&L(mIOjOL0_I0hnqZ(k=A(YU0VCk=,;)L0?w(9u3gFVnCk=,;91$d&x(k=HA&0(PC5- 153%C0)5JC5- 130%oKLaCk=,;)L0?zO,DHJ/Y)k=Z(k=A(YPC5( 60%C0)5JZ(k=A(YPC5- 130% I&sA8k8k=J*L/.k=hg H.2.2Automation(k= Facebook C01$ API R,P0TiH.C0(.1$X(sL/.O(dOjhg1$HOjSSSAS策略助您制胜H.2.2H.&W.Hv0fTO68k8k=J*L/.k=hg H.77%hR?-H.J8CRR?8GJ,mk=J*N|(rJ8HWR4AmC0hLOjhg=JOmC0y-)R?1&v=J.HOIR?P.GR?Oj5JhnaSFacebook H.C0R,P0Ti.G2/1.)0EiGHh H.Ck=C0 .FVC0C0R,P0Ti H API C0O_v;vi API C0-/H-V(rOLR_B;Facebook ?5B7,; 148 (Y;(d0D?mHS2019 C 10 RbC0&5RcEJ8HJ4&PEE(0hJ.viO/*RC0Ojhg/-(&tooP)R403C.C0&LviOjhg&0IOj-SW-J8iR?m.o5(k=R4=&B,(m0;(dv;-&77%roxB,(C.n+8mBPoC0X1$vi8k8k=J*L/.k=hg -自动化-自动应用广告2.2H.Ck=C0-Dk=R435B5/n2nCk=2AC8* 50 R-/H1$ 5-OR,;(.FV-/H(.A(Y-/Hs,PB5P&+mB5OL=B5RPpIOjm-/HOC8BRJOCFV.H.(N&vG|VHO?M,&k=5&tHGQH.Ck=C003-Dk=R4RcC=&naP=/g(ZRC0oW.0+=(&gY/p03ePJLRR(PRKoo0b0(?rH-,#ma1woCFV.Pk=J*RR-251s+8&sLyXGm&.5035E2-x(k=m(f8&sX*o8TOLk=J*5C0&munCk=I,&C05&sh-m,#0b?rnq,ma1woCnq,?d&mJRcC0&R9+RHBm1H&RR&kgHC&vB(k=J.5RPpIOjmP0DPrP/(OjoTOLfAnaS0(m,#1$9d&A-V&F.mC0-/H?rnaE6&x&nq,CRRm&naC.L/.hoH.pAkgH&TOLJLMLmIOj-SZPLC,;nJ.5mPo2.2 8k8k=J*L/.k=hg -自动化-动态广告(k=.FVC0H.55-/H&?rm&nacvy5Of2TOL0(H0bJO&F.-/H?rnaE6&mnq,&na&0POTOL0(m,(dMBz9d&JO&F.-/H?rnaE6&mnq,&na0bhRcO,DH)O&t?)O&?2.2 8k8k=J*L/.k=hg -自动化-动态广告Y-/D.FVC01$SnhOL 5naE6&Q.GGLCm&na/,&+HLn5CfYnCk=FLyv)LG?r.FVC0P?J0oHzRo G035naE6&-/D2A1wy-)L-VG5C0&?r&x6m&na ARR?P2A1w)LGC.,P& (k= API H.R?P)LGCv.B(r(s-/DnaE61(Facebook Pixel *zp&Ck=22 L(O&x&xB=.m+H)LGoH)LGRc.5IOjn(.C01$-/D0( E(k=Sn,;n.,f1$f2 EQ. content_typew,;x6x1$ content_idw,;0?x/O QBSBNFUFST ,0_G?J0bY-xRN5uICk=&xfAkO=&=.BmO?rnaE6&mnqC&na? Pixel *zp& SDK &xnaE6,3 k=J*&01$,DHC003(k=naE6)HnCk=31$.naSo (k=naE6)LGT-/DC0WS#o-/D.FVC04 Sn,(d-LZR&mhOL+R?,mIOj-SSnhOL59u=+R-/D.FVC0m+HKw/BJP(.(H.-C0viC0viH.C0-/D1$(.(sJ&s(5CfY1$ JP(.C0-/HH.k0I-/HJvi-/HH.5-/H-/HviIOj-SIOLDu(H.OL(s,?1J.N|(r#Ima40(viH.OPOLIOLHA&03 .OL5CH.-/DH.R?PH.-/D0(JPOjR?POjhg(&tmJ.XPd&C0&K*?&.Wm&p&goHAPIC0&JsC.P0D|FacebokmC0C05(.&.XL/.O(dOjhg?XP1$IRRR(o2.2 8k8k=J*L/.k=hg -自动化-动态广告wk= API Jh8Wvi2.2wk= API Jh8WviIneficient manual operation is identified as one of the key bariers for reading advertisers to scale their busines. Marketing API alows you to programmaticaly aces Faceboks advertising platform and optimize your busines operations to improve overal eficiency and minimize operational time and costs. Automaticaly create and update audiences in real time and eficientlyAd Creation ScalingAutomated rules for real time opti izationAds ManagementAds Management Automated ad creation and optimization procesBatch upload images and videos to ptimize creativity in real timeAutomate Creative GenerationBatch Creative ManagementAutomate Creative TestCreative Management InsightsIntegrating data, the establishing data flow, and reduce manual erorsAudience Management Automate Data ColectionIntegrate Cros Chanel dataCustomize data visualizationAutomate CreationAutomate RefreshmentAutomaticly creat nd update audinces in real time nd ficiently8k8k=J*L/.k=hg -自动化-广告运营和管理Ti(-STO CUSTOMIZE WITH A NEW ICONRight click, insert new pictureThe icon must go according with the branding with which you are workingTO CUSTOMIZE WITH BRANDING COLORSChange the circles color according with the branding 2.2OLR_B Facebook Case Study 3 )ost.Ck=,0-Dk= Facebook H.Ck=C0(Automated App Ad) RL,& NovelCat Ck=m3&v0E+ZCk=3C0 (App Install Ad) R?-mIOjnR?RcOj5X*+mnaS0(o40%7 8k=hgS,Ck=3C0- 40%53%/Y3)k=ZS,Ck=3C0( 53%TO CUSTOMIZE WITH A NEW ICONRight click, insert new pictureThe icon must go according with the branding with which you are workingTO CUSTOMIZE WITH BRANDING COLORSChange the circles color according with the branding 2.2NovelCat+8nP;JRcIOj5&HJOLoHIk&v03$,8-Vo&g&v0ZH.mIOj(=5BDo8k8k=J*L/.k=hgO,0%G .PRJOH(k= Facebook .FVC0(Dynamic Ad) L/.st.Ck=30E+03m.hgL/.o*5n-Dk=-xJOm.FVC0&EmIOj-SJOPm.FVC0Rc?R(cv&naRRJ0hnqZ(k=$OnaE6(k=H-naE6JOC0CRm3- 87%onqZ(k=$OnaE6(k=.0cv&namH-2A1wy-)JO.FVC0P37. 87%nqZ(k=$OnaE6(k=.0cv&namH-2A1wy-)JO.FVC0P/Y3)k=( 46% 87% 46%TO CUSTOMIZE WITH A NEW ICONRight click, insert new pictureThe icon must go according with the branding with which you are workingTO CUSTOMIZE WITH BRANDING COLORSChange the circles color according with the branding 2.2XOLR_B; Facebook Case Study (Yuewen) &x Facebook H0V(r(6 Bidalgo 0V(r(.C0h1$L&PhgRRJ?C0)5JL/.+ 50%o,) Bidalgo L(mR,P0Ti1$ Facebook m3.OEKoO03&gYFJR?OVJRcC05C0-/HmhCTOLhRR-mP0TiRHOC0y-)m(o/LY-x8YH.&FUmQpA+(.C0hmRR(J(o50%C0)5JL/. 50% nqZY-xmH. 41%c?-hgL/. 41% nqZY-xmH. 39%/Y3)k=( 39% nqZY-xmH. 12%J45J7. 12% nqZY-xmH.O&x Bidalgo EEJ8k8k=J*L/.k=hg W.2.2SSAS策略助您制胜y5E-B5v;kvKoW.J1$03Koo0?FV.7Jh&.7ScalabilityW.2.2?B5-)&Z&B5A-VHv;kvKoW.J?1$03Koo78k8k=J*L/.k=hg W.B5-) (+) fc? H-T0EJOC0OP, (J45JRc)B J45JB5W8/&B5(9u5BT1B51OP,7.=Pv- J45J8&6B5 3-5 &B5K5i(Y(n21$J45JH-(9u5BnaL8-DGT2YB51(7.C8m(&79-A5J6p /Y3)k=(B5W8 3-5 &B5K5i(Y(n21$/Y3)k=H-(9u/jCn/jC?rGnET3u&r(+)B5OP,(85&(CPm.B5RcLrz) /Y3)k=1$J45J*-L,vhKwSm K2sd,iA(Y1T1 1$ T2 B503=L,(d &.naS1$a1wIdZA?d&mZ&g&C0&-2